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    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

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    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

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    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

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    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

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  • Vijesti

    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

    Virtual Drumming with Fernando Machado, Karolina Galácz, and Thomas Kolster

  • Tema sedmice
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

  • Kolumna

    Sponsors? What that?

    misa-naslovnica

    Miša Lukić: What can start-ups learn from sperm?

    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

    The Advertising Industry: From Alchemists to Distributors and Back Again

    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

  • Dnevnik

    Diary of a Methuselah #176 Will our industry come out of this better and smarter?

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

  • Mladi lideri

    Mladi liderji – Uroš Zorčič, New Moment Ljubljana: Vedno gledam na dela sama in ne postavljam v ospredje posameznih ljudi ali agencij

    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

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Home News

24 Hours: Švicarska agency looking for a designer; High profile promotions at W+K; Advertisers’ trust in agency declining; Gambling companies return to Formula One…

You’re a creative with mild ego, you have a great design portfolio and a healthy dose of independence in world? Švicarska wants you

19/09/2018
in News
4 min read
24 Hours: Švicarska agency looking for a designer; High profile promotions at W+K; Advertisers’ trust in agency declining; Gambling companies return to Formula One… 2

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

By: Adnan Arnautlija

MEDIACOM IS LEADING GLOBAL AGENCY NETWORK IN LATEST NEW BUSINESS COMVERGENCY REPORT

24 sata: Švicarska traži dizajnera; Promjena u rukovodstvu Wieden + Kennedy; Povjerenje oglašivača u agencije u padu; Kockarsko oglašavanje se vraća na Formulu jedan… 4

A major new analysis of the media agency new business market has named MediaCom as the most successful agency network globally in the first six months of 2018.

 COMvergence’s New Business Barometer H1 2018 analysed 915 global, regional and local pitches and moves in 31 of the world’s biggest advertising markets and found that MediaCom’s net gain of $800m in billings was the best performance.

In addition to topping the table globally, the agency performed exceptionally well in Europe and APAC, where its performance helped GroupM be named as the best performing Agency Group for both regions.

Key wins for MediaCom during the period include Adidas and Sky but the research does not include wins and retentions such as Hilton, Mars and Shell, which were announced in Q3 and will therefore feature in the H2 report.

“MediaCom has been hugely successful at most importantly retaining our existing clients and also winning new business over the past year. Our integrated teams of Systems Thinkers are consistently creating solutions to deliver business growth. This naturally appeals to marketers who are under increasing pressure to demonstrate the value their marketing investments make to the bottom line,” said Toby Jenner, Worldwide COO, MediaCom.

AGENCY ŠVICARSKA LOOKING FOR EXPERIENCED DESIGNER

It doesn’t matter how many years of experience you have, the more important thing is that the experience is gained in print and digital media and various organizations – agencies, studios, freelance…

Švicarska is an independent award-winning agency, and for them design is an integral part of solving the business and communication challenges of their clients – whether it is visuals for social networks, campaign materials, or complete visual identities.

They expect from the ideal candidate: creativity at max, ego at min, presentation of a super design portfolio, and a healthy dose of independence, responsibility and the possibility of multitasking.

They offer: small, flexible team and relaxed working environment, education, seminars, festivals and everything between that may interest you, and can improve you. Full employment, opportunity to work with big and small, local and international clients.

Essential and irrelevant fact about the Švicarska crew: they are pet friendly, liberal, they don’t ever use #agencylife, will eventually complete their website and Instagram profile.

If you want to move or move to the “Alps”, contact them by October 1st at zagreb@svicarska.hr.

WIEDEN + KENNEDY ANNOUNCES FOUR HIGH PROFILE PROMOTIONS

Wieden+Kennedy (W+K) has named Colleen DeCourcy and Tom Blessington as co-presidents, as Dave Luhr and Susan Hoffman move into chair roles alongside W+K co-founder Dan Wieden.

DeCourcy has been promoted from her role as chief creative officer, meanwhile, Blessington has returned to W+K after a year at YouTube, where he held the position of vice president of brand, media, and experiences. He also helped open W+K Amsterdam and later W+K New York, serving as its first managing director.

This is the first significant leadership change at the agency since Hoffman assumed the co-CCO position last summer. It’s also the largest such shift following the late 2016 restructuring that named 15 new partners at the global network.

ADVERTISER TRUST IN AGENCIES HAS DECLINED

24 sata: Švicarska traži dizajnera; Promjena u rukovodstvu Wieden + Kennedy; Povjerenje oglašivača u agencije u padu; Kockarsko oglašavanje se vraća na Formulu jedan… 3

Trust between advertisers and agencies has declined in the past 12 months, with just 10% of advertisers rating levels of trust with their agencies as ‘high’ or ‘very high’.

The findings come from ID Comms’ Global Media Transparency Survey, which follows a previous survey which conducted at the height of the media rebates investigation by the Association of National Advertisers.

Since then, the number of marketers who believe that trust is low has fallen from 29% to 40%, while the number who believe it is average has fallen by 12%.

The four-highest ranked issues that advertisers are concerned about are; how the agency manages rebates/ AVBs, how the agency makes money, how the agency trades with media vendors and how the agency uses group buying/ share deals.

INSTAGRAM STORIES ROLLS OUT IN-APP SHOPPING GLOBALLY

24 sata: Švicarska traži dizajnera; Promjena u rukovodstvu Wieden + Kennedy; Povjerenje oglašivača u agencije u padu; Kockarsko oglašavanje se vraća na Formulu jedan… 1

Instagram is scaling up its in-app shopping capabilities, rolling out the ability to buy things via its ephemeral Stories service globally. It’s also launching a personalised ‘shopping channel’ within its Explore section.

Back in June, Instagram Stories trialed a feature which gave advertisers the power to ‘tag’ their images and videos with links that directed people to their e-commerce sites.

Now, it’s expanding that function to businesses in 46 countries, which it said will allow for a more “seamless” shopping experience for the 400 million people who watch or post Stories daily.

FORMULA ONE U-TURNS ON BETTING SPONSORSHIPS

24 sata: Švicarska traži dizajnera; Promjena u rukovodstvu Wieden + Kennedy; Povjerenje oglašivača u agencije u padu; Kockarsko oglašavanje se vraća na Formulu jedan…

Formula One has reversed its longstanding opposition to sponsorship by betting firms after new owners Liberty Media agreed terms on a deal thought to be worth as much as $100m to sell sponsorship rights to gambling firms over the next five years.

The deal with Interregional Sports Group (ISG), a marketing agency, marks the first time in close to 40 years in which betting firms will have been able to lay claim to a physical presence on the racetrack, ending a blanket ban enforced by previous owner Bernie Ecclestone.

Tags: 24 HoursFormula OneMediacomŠvicarskaW&K
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