Drugi jezik na kojem je dostupan ovaj članak: Bosnian
By: Adnan Arnautlija
MEDIACOM IS LEADING GLOBAL AGENCY NETWORK IN LATEST NEW BUSINESS COMVERGENCY REPORT
A major new analysis of the media agency new business market has named MediaCom as the most successful agency network globally in the first six months of 2018.
COMvergence’s New Business Barometer H1 2018 analysed 915 global, regional and local pitches and moves in 31 of the world’s biggest advertising markets and found that MediaCom’s net gain of $800m in billings was the best performance.
In addition to topping the table globally, the agency performed exceptionally well in Europe and APAC, where its performance helped GroupM be named as the best performing Agency Group for both regions.
Key wins for MediaCom during the period include Adidas and Sky but the research does not include wins and retentions such as Hilton, Mars and Shell, which were announced in Q3 and will therefore feature in the H2 report.
“MediaCom has been hugely successful at most importantly retaining our existing clients and also winning new business over the past year. Our integrated teams of Systems Thinkers are consistently creating solutions to deliver business growth. This naturally appeals to marketers who are under increasing pressure to demonstrate the value their marketing investments make to the bottom line,” said Toby Jenner, Worldwide COO, MediaCom.
AGENCY ŠVICARSKA LOOKING FOR EXPERIENCED DESIGNER
It doesn’t matter how many years of experience you have, the more important thing is that the experience is gained in print and digital media and various organizations – agencies, studios, freelance…
Švicarska is an independent award-winning agency, and for them design is an integral part of solving the business and communication challenges of their clients – whether it is visuals for social networks, campaign materials, or complete visual identities.
They expect from the ideal candidate: creativity at max, ego at min, presentation of a super design portfolio, and a healthy dose of independence, responsibility and the possibility of multitasking.
They offer: small, flexible team and relaxed working environment, education, seminars, festivals and everything between that may interest you, and can improve you. Full employment, opportunity to work with big and small, local and international clients.
Essential and irrelevant fact about the Švicarska crew: they are pet friendly, liberal, they don’t ever use #agencylife, will eventually complete their website and Instagram profile.
If you want to move or move to the “Alps”, contact them by October 1st at zagreb@svicarska.hr.
WIEDEN + KENNEDY ANNOUNCES FOUR HIGH PROFILE PROMOTIONS
Wieden+Kennedy (W+K) has named Colleen DeCourcy and Tom Blessington as co-presidents, as Dave Luhr and Susan Hoffman move into chair roles alongside W+K co-founder Dan Wieden.
DeCourcy has been promoted from her role as chief creative officer, meanwhile, Blessington has returned to W+K after a year at YouTube, where he held the position of vice president of brand, media, and experiences. He also helped open W+K Amsterdam and later W+K New York, serving as its first managing director.
This is the first significant leadership change at the agency since Hoffman assumed the co-CCO position last summer. It’s also the largest such shift following the late 2016 restructuring that named 15 new partners at the global network.
ADVERTISER TRUST IN AGENCIES HAS DECLINED
Trust between advertisers and agencies has declined in the past 12 months, with just 10% of advertisers rating levels of trust with their agencies as ‘high’ or ‘very high’.
The findings come from ID Comms’ Global Media Transparency Survey, which follows a previous survey which conducted at the height of the media rebates investigation by the Association of National Advertisers.
Since then, the number of marketers who believe that trust is low has fallen from 29% to 40%, while the number who believe it is average has fallen by 12%.
The four-highest ranked issues that advertisers are concerned about are; how the agency manages rebates/ AVBs, how the agency makes money, how the agency trades with media vendors and how the agency uses group buying/ share deals.
INSTAGRAM STORIES ROLLS OUT IN-APP SHOPPING GLOBALLY
Instagram is scaling up its in-app shopping capabilities, rolling out the ability to buy things via its ephemeral Stories service globally. It’s also launching a personalised ‘shopping channel’ within its Explore section.
Back in June, Instagram Stories trialed a feature which gave advertisers the power to ‘tag’ their images and videos with links that directed people to their e-commerce sites.
Now, it’s expanding that function to businesses in 46 countries, which it said will allow for a more “seamless” shopping experience for the 400 million people who watch or post Stories daily.
FORMULA ONE U-TURNS ON BETTING SPONSORSHIPS
Formula One has reversed its longstanding opposition to sponsorship by betting firms after new owners Liberty Media agreed terms on a deal thought to be worth as much as $100m to sell sponsorship rights to gambling firms over the next five years.
The deal with Interregional Sports Group (ISG), a marketing agency, marks the first time in close to 40 years in which betting firms will have been able to lay claim to a physical presence on the racetrack, ending a blanket ban enforced by previous owner Bernie Ecclestone.
