Drugi jezik na kojem je dostupan ovaj članak: Bosnian
By: Adnan Arnautlija
Future forward Future Tense Conference will be held tomorrow, October 2 in Zagreb, when leading global futurologists will reveal how we will live and work in the future. Morgaine Gaye, Gerd Leonhard, Aric Dromi, and David Birch are futurologists who will present their vision for the future at Lauba, the home of people and art, and after their inspirational lectures, the CEO Future Panel will be held in which leaders of leading companies will discuss the possibilities of application of future forecasts in business models.
The conference is held in the organization of the agency Komunikacijski laboratorij.
A TOAST TO FAILURES – WITHOUT THEM WE WOULDN’T BE WHERE WE ARE
Fourth toast to failures at the Fuckup Nights: Advertising Fail Stories was held this time in a glamorous style, with another occasion to celebrate – closing of the summer season, and greeting the new season of good collaborations.
Honest stories about unsuccessful business and personal endeavors were shared by:
Vladimir Todorović, Head of Communications, Erste Bank; Ivana Hatežić, Communication Specialist; Rober Čoban, CEO of Color Press Group, and Ivica Suturović, Marketing Director, Serbia’s National Lottery.
The DNA House of Brands made sure that guests, including clients, agencies and media representatives, enjoyed the glam ambience and try the Tears of Crystal Carrington, Alexis’ Curse … and many tasty things in the style of DNAsty. Click here for the teaser.
As licensed organizers of the global movement Fuckup Nights, DNA Communications and ICT Hub are organizing a series of Advertising Fail Stories events, which in 250 cities around the world change the mindset about failures and successfully accept them as an integral part of every business process.
ORDER IN MARKET RESEARCH: CROATIAN AGENCIES ADOPT NEW EU CODE OF CONDUCT
Members of the Market Research Association of the Croatian Chamber of Commerce agreed to endorse the Proposal of the Code of Conduct for Research of Market, Media and Public Opinion, for the purpose of arranging theoretical and practical achievements in the development of research activities and in pursuit of the objectives of modern market research and public opinion, as well as prevention of possible misuse.
The European Association for Marketing and Social Research prepared the Code in cooperation with the ICC (International Chamber of Commerce). The proposal was accepted by all ESOMAR members, respecting the highest standards of business.
The Code’s task is to identify key stakeholders and their demands in the context of market, media and public opinion research.
COCA-COLA HBC SERBIA PRESENTS RESULTS OF INVESTING IN COMMUNITY
In the year when it marks half of century of business, Coca-Cola HBC Serbia presented the fifth Sustainable Business Report for 2017, which shows the company’s results in the area of community investment, employee engagement, environmental protection and market achievements. This year’s presentation of the report was devoted to young people, bearing in mind that the company has recently focused all of its efforts to support their professional development, with the goal of strengthening them and increasing their employment potential.
“Sustainability is an integral part of our business and we are always looking for new ways to contribute to the environment in which we do business. From year to year we set all the more ambitious goals and achieve better results, but we know that the future of the community lies in new generations. Because of this, we have been strategically inclined to invest in the professional and personal development of young people within the comprehensive Coca-Cola platform for young people. In this way, through their knowledge and greater confidence we create better perspectives for the development of the whole community,” said Svetoslav Atanasov, CEO of Coca-Cola HBC Serbia.
AI2FUTURE CONFERENCE IN ZAGREB
DRAP is one of the organizers of AI2Future, the largest conference on artificial intelligence in Croatia held on 11 and 12 October in Algebra Lab, in Zagreb.
The roster of speakers is led by Ramanathan Srinivasan, cofounder of ZASTI.ai from India, which acts as an AI platform for risk assessment and improved business activities in the fields of aerospace, health, insurance and security. A very important area of AI ethics will be presented by Professor Virginia Dignum, who teaches Social Artificial Intelligence at Delft University of Technology in the Netherlands while the latest research in the NLP area, and how to translate them into a business project, will be presented by Roman Klinger, a professor at the Institute for Natural Language Processing, University of Stuttgart.
Particular attention will certainly be drawn by two guests with a lot of experience in dealing with start-ups from AI areas. From India comes Vandhana Ramanathan, co-founder of WSquare, a very successful incubation platform for women, which recently organized the first AI Hackathon for Women with 100+ women’s teams. Coming from London’s Startupbootcamp is the program director Tshidi Hagan. Years of experience in mentoring, providing corporate investors and providing startups with support in finding business models that she brings will be invaluable to anyone who is thinking about setting up a company in the AI area.
Tickets for the event can be purchased using the code AI2FUTURE_HURA20 at the following link: www.ai2future.com/events/artificial-intelligence-future-2018/.
CONFERENCE “DISRUPT OR BE DISRUPTED” IN BELGRADE
The marketing agency ADAM Studio (Art, Design, Applicable Marketing) is organizing the conference “Disrupt or be disrupted” on Friday, October 12, whose unusual concept combines areas that are at first glance incompatible with each other, but without them it is impossible to imagine successful and sustainable business of the future.
The specifics of the conference Disrupt or be disrupted provokes those who are ready to challenge others through their proactive approach to business, technological innovations, marketing trends, and human resource development in the spirit of sustainable development.
We decide whether we will be leaders or followers. To decide which way forward to take, it is essential to understand the future well, so that the fear of it will disappear.