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    Virtual Drumming with Fernando Machado, Karolina Galácz, and Thomas Kolster

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    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

  • Kolumna

    Sponsors? What that?

    misa-naslovnica

    Miša Lukić: What can start-ups learn from sperm?

    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

    The Advertising Industry: From Alchemists to Distributors and Back Again

    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

  • Dnevnik

    Diary of a Methuselah #176 Will our industry come out of this better and smarter?

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

  • Mladi lideri

    Mladi liderji – Uroš Zorčič, New Moment Ljubljana: Vedno gledam na dela sama in ne postavljam v ospredje posameznih ljudi ali agencij

    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

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  • Vijesti

    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

    Virtual Drumming with Fernando Machado, Karolina Galácz, and Thomas Kolster

  • Tema sedmice
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

  • Kolumna

    Sponsors? What that?

    misa-naslovnica

    Miša Lukić: What can start-ups learn from sperm?

    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

    The Advertising Industry: From Alchemists to Distributors and Back Again

    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

  • Dnevnik

    Diary of a Methuselah #176 Will our industry come out of this better and smarter?

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

  • Mladi lideri

    Mladi liderji – Uroš Zorčič, New Moment Ljubljana: Vedno gledam na dela sama in ne postavljam v ospredje posameznih ljudi ali agencij

    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

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24 Hours: Miroslav Šutić, founder of Partner Research Solutions dies; HUOJ organizing EC lecture in Croatia; Netflix to invest $2bn into new subscribers; Facebook fights poor-quality ads…

Late Miroslav Šutić published some of his text on the Media Marketing Portal

11/04/2019
in News
4 min read
24 Hours: Miroslav Šutić, founder of Partner Research Solutions dies; HUOJ organizing EC lecture in Croatia; Netflix to invest $2bn into new subscribers; Facebook fights poor-quality ads…

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

By: Adnan Arnautlija

FOUNDER OF PARTNER RESEARCH SOLUTIONS, PROF. MIROSLAV ŠUTIĆ, DIES AT AGE 66

Miroslav Šutić, founder and director of Partner Research Solutions, a market research and public opinion research firm, passed away in Belgrade at the age of 66.

After graduating from the Faculty of Economics, Šutic started working in the news agency Tanjug, in the newsroom of the Ekos economic information service. In 1990 he founded the Partner Research agency. He was a World Bank research expert in the period 2000-2003, ESOMAR’s Regional Representative from 1998 to 2006, President of the National Research Association from 1992 to 2007, organizer and chair of several international research conferences. He was the author of numerous contributions and analyses, published in regional and some global media.

Miroslav Šutić also published his articles on the Media Marketing portal.

HUOJ: INVITATION OF THE SECTION FOR PUBLIC SECTOR – COMMUNICATION ASPECT OF EU INSTITUTIONS TODAY

The Section for Public Sector of the Croatian Public Relations Association is organizing a lecture of the Head of the European Commission Office in Croatia, Branko Baričević, on the topic of communication of the institutions of the European Union today as well as what expects the institutions of the Republic of Croatia already in the field of communication. In the first half of 2020 the Republic of Croatia will assume the presidency of the Council of the European Union. Certain activities within the preparations for the presidency of the Council of the European Union are already known. The fact is that both the public and the state sector will face changes in communication both within the Republic of Croatia and towards the institutions of the member states, as well as the institutions of the European Union itself.

At the end of April 2018, the European Commission proposed measures to combat disinformation on the Internet, proposing the introduction of a code of practice at EU level, providing support to an independent network of fact-checkers and a series of measures to foster quality journalism and promote media literacy. All this will be discussed during the lecture.

The lecture will be held on Tuesday, October 23, 2018 at 16.30h in the House of Europe, Cesarčeva Street 4.

NETFLIX TO INVEST $2BN INTO ATTRACTING NEW SUBSCRIBERS

Netflix’s revenue rose to $4 billion in the third quarter of this year, 34% year on year increase, with the number of new subscribers jumping by seven million, much more than analysts expected.

A business report by the company was published Tuesday, according to which profits in the past quarter reached 403 million dollars, three times more than in the same period last year.

Powerful revenue growth is attributed to a jump in the number of subscribers in the third quarter to a total of 137 million worldwide.

Netflix has started producing its own, original shows and series since 2013.

This year, the company plans to invest $8 billion in television programs and movies, and two billion in marketing to attract new users.

FACEBOOK WILL REDUCE DISTRIBUTION OF OR DISAPPROVE LOW-QUALITY ADS

Facebook revealed Wednesday that it is expanding its efforts to reduce the visibility of low-quality ads on its platform.

The social network said it is going after ads that violate its restrictions on low-quality or disruptive content, which typically include: Engagement bait, defined as ads with spammy content that seek to entice people to engage via likes, comments or shares; ads that purposefully withhold information in an attempt to convince people to click on them to get the whole story. Ads that use sensationalized language, such as exaggerated headlines, and lead to landing pages with content that doesn’t meet those expectations.

Facebook said these low-quality ads will either receive lower distribution in its ad auction or be disapproved altogether. The social network added that if an advertiser has multiple ads flagged for low-quality attributes, the performance of all ads from that advertiser may be impacted.

MARTIN SORRELL BETS AMAZON WILL REACH $100 BILLION IN AD SPEND

WPP to ramp up consolidation as Sir Martin Sorrell says 2017 'not pretty' for agency giant

Sir Martin Sorrell, CEO of S4 Capital and former CEO of WPP, predicted Tuesday at AdExchanger’s Programmatic IO in New York City that Amazon will reach $100 billion in ad spend.

He did not mention a timeline however for his prediction. In Amazon’s Q3 earnings in July, the company said it brought in $2.5 billion in its “other” category, which mostly refers to ad revenue.

“Amazon is the third biggest platform already,” Sorrell said. “The people are really good. If you talk to Google and Facebook, they will acknowledge that. Apple and Microsoft will acknowledge that too.”

Amazon’s growing prowess in the ad space is fueled by search, where there will be a “big, big war” between Amazon and Google, Sorrell said, and that war will extend into the home as both companies battle in the smart speaker space, a new terrain for search advertising.

 

Tags: 24 HoursFacebookHUOJMartin SorrellNetflixPartner Research
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