24 Hours: Miroslav Šutić, founder of Partner Research Solutions dies; HUOJ organizing EC lecture in Croatia; Netflix to invest $2bn into new subscribers; Facebook fights poor-quality ads…

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

By: Adnan Arnautlija

FOUNDER OF PARTNER RESEARCH SOLUTIONS, PROF. MIROSLAV ŠUTIĆ, DIES AT AGE 66

Miroslav Šutić, founder and director of Partner Research Solutions, a market research and public opinion research firm, passed away in Belgrade at the age of 66.

After graduating from the Faculty of Economics, Šutic started working in the news agency Tanjug, in the newsroom of the Ekos economic information service. In 1990 he founded the Partner Research agency. He was a World Bank research expert in the period 2000-2003, ESOMAR’s Regional Representative from 1998 to 2006, President of the National Research Association from 1992 to 2007, organizer and chair of several international research conferences. He was the author of numerous contributions and analyses, published in regional and some global media.

Miroslav Šutić also published his articles on the Media Marketing portal.

HUOJ: INVITATION OF THE SECTION FOR PUBLIC SECTOR – COMMUNICATION ASPECT OF EU INSTITUTIONS TODAY

The Section for Public Sector of the Croatian Public Relations Association is organizing a lecture of the Head of the European Commission Office in Croatia, Branko Baričević, on the topic of communication of the institutions of the European Union today as well as what expects the institutions of the Republic of Croatia already in the field of communication. In the first half of 2020 the Republic of Croatia will assume the presidency of the Council of the European Union. Certain activities within the preparations for the presidency of the Council of the European Union are already known. The fact is that both the public and the state sector will face changes in communication both within the Republic of Croatia and towards the institutions of the member states, as well as the institutions of the European Union itself.

At the end of April 2018, the European Commission proposed measures to combat disinformation on the Internet, proposing the introduction of a code of practice at EU level, providing support to an independent network of fact-checkers and a series of measures to foster quality journalism and promote media literacy. All this will be discussed during the lecture.

The lecture will be held on Tuesday, October 23, 2018 at 16.30h in the House of Europe, Cesarčeva Street 4.

NETFLIX TO INVEST $2BN INTO ATTRACTING NEW SUBSCRIBERS

Netflix’s revenue rose to $4 billion in the third quarter of this year, 34% year on year increase, with the number of new subscribers jumping by seven million, much more than analysts expected.

A business report by the company was published Tuesday, according to which profits in the past quarter reached 403 million dollars, three times more than in the same period last year.

Powerful revenue growth is attributed to a jump in the number of subscribers in the third quarter to a total of 137 million worldwide.

Netflix has started producing its own, original shows and series since 2013.

This year, the company plans to invest $8 billion in television programs and movies, and two billion in marketing to attract new users.

FACEBOOK WILL REDUCE DISTRIBUTION OF OR DISAPPROVE LOW-QUALITY ADS

Facebook revealed Wednesday that it is expanding its efforts to reduce the visibility of low-quality ads on its platform.

The social network said it is going after ads that violate its restrictions on low-quality or disruptive content, which typically include: Engagement bait, defined as ads with spammy content that seek to entice people to engage via likes, comments or shares; ads that purposefully withhold information in an attempt to convince people to click on them to get the whole story. Ads that use sensationalized language, such as exaggerated headlines, and lead to landing pages with content that doesn’t meet those expectations.

Facebook said these low-quality ads will either receive lower distribution in its ad auction or be disapproved altogether. The social network added that if an advertiser has multiple ads flagged for low-quality attributes, the performance of all ads from that advertiser may be impacted.

MARTIN SORRELL BETS AMAZON WILL REACH $100 BILLION IN AD SPEND

Sir Martin Sorrell, CEO of S4 Capital and former CEO of WPP, predicted Tuesday at AdExchanger’s Programmatic IO in New York City that Amazon will reach $100 billion in ad spend.

He did not mention a timeline however for his prediction. In Amazon’s Q3 earnings in July, the company said it brought in $2.5 billion in its “other” category, which mostly refers to ad revenue.

“Amazon is the third biggest platform already,” Sorrell said. “The people are really good. If you talk to Google and Facebook, they will acknowledge that. Apple and Microsoft will acknowledge that too.”

Amazon’s growing prowess in the ad space is fueled by search, where there will be a “big, big war” between Amazon and Google, Sorrell said, and that war will extend into the home as both companies battle in the smart speaker space, a new terrain for search advertising.