Drugi jezik na kojem je dostupan ovaj članak: Bosnian
By: Adnan Arnautlija
SLOVENIAN MARKETING ASSOCIATION: MARKETERS MUST RECOGNIZE CHANGES AND RESPOND TO THEM
At its regular annual meeting, the members of the Slovenian Marketing Association chose a new Supervisory Board for the period 2018-2021. Members of the Board are Toni Balažič (Panvita), Romana Dernovšek (Lutrija Slovenija) and Enzo Smrekar (Droga Kolinska / Atlantic Grupa).
Toni Balažič, former President of the Supervisory Board, stressed the importance of marketing in today’s changing business world. He warned of the many world-wide revolutions that are shaping the business world. He pointed out that marketers must observe these changes and respond to them timely. This requires certain knowledge that people in the profession must constantly build upon. “The Slovenian Marketing Association has become the leading, comprehensive and respected organization over the last twenty years, helping every individual to gain the knowledge they need for career advancement. The Association is based on real values, has a great leadership and satisfied members. In the market, many of us are competitors, but in the Slovenian Marketing Association, all of us have to first of all be colleagues, and work on the further development of our profession,” Balažič said.
FARM OF MCINTOSH APPLES THAT INSPIRED APPLE LOGO ON SALE
The old orchard in Canada – the birthplace of the famous McIntosh apple, discovered by John McIntosh in the year 1811, which later inspired Apple’s logo and their Macintosh brand of computers, was put up for sale.
This farm of one of the most popular apple varieties in the world has been empty for more than a year and needs considerable repairs. The farm is being sold by the current owner for 875,000 Canadian dollars.
Apple’s worker Jef Raskin loved these apples so much, that he gave its name to the famous computer of this company, with a small change in spelling in order to avoid potential copyrights of other companies.
There are numerous theories about the bite on the apple in the logo of Apple brand, and one of the most popular is that the bitten apple is devoted to the Englishman Alan Turing, a scientist who is credited with the development of modern computers.
INSTAGRAM EMPLOYS AI TO COMBAT BULLYING, INCREASING ITS ADVERTISING APPEAL
The Instagram app has added an anti-bullying feature, using artificial intelligence for image recognition in order to identify any problematic content. This function automatically detects harassment elements and reports on the content. Then employees at Instagram review whether the photo will remain or be removed.
The application of this feature will gradually roll out over the next few weeks to the entire Instagram system.
In this way Instagram is trying to be an even more attractive advertising platform.
GOOGLE LIMITING DATA IT SHARES WITH GMAIL APP DEVELOPERS
Google is cracking down on the amount of data it shares with Gmail app developers to avoid another privacy problem for the email product.
Apps that don’t offer email or productivity services will be cut off from any Gmail data, while other developers will be unable to sell the data they collect or use it for targeted advertising, The Wall Street Journal reports.
Those apps that can still collect data will undergo mandatory security assessments that can cost up to $75,000.
GOOGLE HAD PLANNED TO LAUNCH NEW SEARCH PRODUCT IN CHINA
Google had plans to launch a Chinese search engine nicknamed Project Dragonfly, within nine months, TheDrum reported citing leaked documents.
The controversial censored search project has been the focus of intense speculation after the search giant confirmed its plans to re-enter China.
Google chief executive officer Sundar Pichai confirmed the company’s Chinese plans were in the early stages, back in August.
The leaked documents, which were published by The Intercept, reveal Google’s prioritisation of the China market, which its search engine chief Ben Gomes describes as “arguably the most interesting market in the world today”, and a market that Google needed a presence in.
In order to launch a product in China, Google would have to blacklist websites deemed sensitive or banned by the Chinese government.
While Google has confirmed the existence of the project it has denied it has any plans to launch a product in China in the foreseeable future.
