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    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

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    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

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    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

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    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

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    Mladi liderji – Uroš Zorčič, New Moment Ljubljana: Vedno gledam na dela sama in ne postavljam v ospredje posameznih ljudi ali agencij

    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

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  • Vijesti

    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

    Virtual Drumming with Fernando Machado, Karolina Galácz, and Thomas Kolster

  • Tema sedmice
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

  • Kolumna

    Sponsors? What that?

    misa-naslovnica

    Miša Lukić: What can start-ups learn from sperm?

    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

    The Advertising Industry: From Alchemists to Distributors and Back Again

    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

  • Dnevnik

    Diary of a Methuselah #176 Will our industry come out of this better and smarter?

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

  • Mladi lideri

    Mladi liderji – Uroš Zorčič, New Moment Ljubljana: Vedno gledam na dela sama in ne postavljam v ospredje posameznih ljudi ali agencij

    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

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24 Hours: Slovenian Marketing Association selects new Supervising Board; McIntosh apple farm that inspired Apple logo on sale; Instagram uses AI to fight bullying…

The old orchard in Canada, and the birthplace of the famous Macintosh apple that inspired the logo of Apple the company and their Macintosh computers, has been put on sale

11/04/2019
in News
4 min read
24 Hours: Slovenian Marketing Association selects new Supervising Board; Macintosh apple farm that inspired Apple logo on sale; Instagram uses AI to fight bullying…

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

By: Adnan Arnautlija

SLOVENIAN MARKETING ASSOCIATION: MARKETERS MUST RECOGNIZE CHANGES AND RESPOND TO THEM

At its regular annual meeting, the members of the Slovenian Marketing Association chose a new Supervisory Board for the period 2018-2021. Members of the Board are Toni Balažič (Panvita), Romana Dernovšek (Lutrija Slovenija) and Enzo Smrekar (Droga Kolinska / Atlantic Grupa).

Toni Balažič, former President of the Supervisory Board, stressed the importance of marketing in today’s changing business world. He warned of the many world-wide revolutions that are shaping the business world. He pointed out that marketers must observe these changes and respond to them timely. This requires certain knowledge that people in the profession must constantly build upon. “The Slovenian Marketing Association has become the leading, comprehensive and respected organization over the last twenty years, helping every individual to gain the knowledge they need for career advancement. The Association is based on real values, has a great leadership and satisfied members. In the market, many of us are competitors, but in the Slovenian Marketing Association, all of us have to first of all be colleagues, and work on the further development of our profession,” Balažič said.

FARM OF MCINTOSH APPLES THAT INSPIRED APPLE LOGO ON SALE

24 Hours: Slovenian Marketing Association selects new Supervising Board; Macintosh apple farm that inspired Apple logo on sale; Instagram uses AI to fight bullying… 2

The old orchard in Canada – the birthplace of the famous McIntosh apple, discovered by John McIntosh in the year 1811, which later inspired Apple’s logo and their Macintosh brand of computers, was put up for sale.

This farm of one of the most popular apple varieties in the world has been empty for more than a year and needs considerable repairs. The farm is being sold by the current owner for 875,000 Canadian dollars.

Apple’s worker Jef Raskin loved these apples so much, that he gave its name to the famous computer of this company, with a small change in spelling in order to avoid potential copyrights of other companies.

There are numerous theories about the bite on the apple in the logo of Apple brand, and one of the most popular is that the bitten apple is devoted to the Englishman Alan Turing, a scientist who is credited with the development of modern computers.

INSTAGRAM EMPLOYS AI TO COMBAT BULLYING, INCREASING ITS ADVERTISING APPEAL

24 Hours: Slovenian Marketing Association selects new Supervising Board; Macintosh apple farm that inspired Apple logo on sale; Instagram uses AI to fight bullying… 1

The Instagram app has added an anti-bullying feature, using artificial intelligence for image recognition in order to identify any problematic content. This function automatically detects harassment elements and reports on the content. Then employees at Instagram review whether the photo will remain or be removed.

The application of this feature will gradually roll out over the next few weeks to the entire Instagram system.

In this way Instagram is trying to be an even more attractive advertising platform.

GOOGLE LIMITING DATA IT SHARES WITH GMAIL APP DEVELOPERS

24 Hours: Conference in Sarajevo: Road to the Digital Consumer and Successful Communication; Google declared creative advertiser of the year; SOS for Señor; I&F McCann at the Digital Day Conference; Zagreb Brand Forum; Festival Skopje Kreativa 2018... 4

Google is cracking down on the amount of data it shares with Gmail app developers to avoid another privacy problem for the email product.

Apps that don’t offer email or productivity services will be cut off from any Gmail data, while other developers will be unable to sell the data they collect or use it for targeted advertising, The Wall Street Journal reports.

Those apps that can still collect data will undergo mandatory security assessments that can cost up to $75,000.

GOOGLE HAD PLANNED TO LAUNCH NEW SEARCH PRODUCT IN CHINA

China leads the world in online video views

Google had plans to launch a Chinese search engine nicknamed Project Dragonfly, within nine months, TheDrum reported citing leaked documents.

The controversial censored search project has been the focus of intense speculation after the search giant confirmed its plans to re-enter China.

Google chief executive officer Sundar Pichai confirmed the company’s Chinese plans were in the early stages, back in August.

The leaked documents, which were published by The Intercept, reveal Google’s prioritisation of the China market, which its search engine chief Ben Gomes describes as “arguably the most interesting market in the world today”, and a market that Google needed a presence in.

In order to launch a product in China, Google would have to blacklist websites deemed sensitive or banned by the Chinese government.

While Google has confirmed the existence of the project it has denied it has any plans to launch a product in China in the foreseeable future.

Tags: AppleGOOGLEInstagramSlovenian Marketing Association
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