Source: Campaign
At the Monday event in its Cupertino HQ in California, Apple has unveiled plans for new services, which goes in line with the anticipated pivot of this company amid dropping sales of smartphones.
The new offers will include new subscription TV, gaming, magazine and credit card sub-brands.
The company didn’t share any concrete launch dates or definitive prices for the new services, but at the event it was noted that apart from the existing Apple TV service launched in 2008, they would be introducing Apple TV+, which will offer original shows as well as subscription bundles to TV networks.
Also to be rolled out It is also rolling out a separate ad-free TV service called Apple TV Channels, where users can buy single channels such as HBO or Sky Atlantic, which will launch in May.
Apple also announced they will be stepping up efforts in gaming sphere with Apple Arcade which, unlike Google Stadia, will not hold data about how people play video games without consent. On the platform, Apple will feature original games made by independent developers, which will be playable on the iPhone, iPad or Mac.
The company also announced its controversial Apple News+, a new subscription service that would increase the number of magazine and news brands available in the Newsstand, for which some publishers earlier raised concerns that Apple is demanding too steep prices. a price to be featured.
Apple News+ was launched Monday in the US for $9.99 a month, with plans to spread the services throughout the year.
Another quite exciting announcement related to plans that could prove to be most lucrative move for Apple – its own credit card, backed by Goldman Sachs and Mastercard, which will initially launch in the US later this year.
The Apple Card can be stored electronically on the iPhone or Apple Watch, or as a physical titanium card, and will offer 2% cashback on all purchases using Apple’s payment services Apple Pay.
