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  • Vijesti

    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

    Virtual Drumming with Fernando Machado, Karolina Galácz, and Thomas Kolster

  • Tema sedmice
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

  • Kolumna

    Sponsors? What that?

    misa-naslovnica

    Miša Lukić: What can start-ups learn from sperm?

    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

    The Advertising Industry: From Alchemists to Distributors and Back Again

    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

  • Dnevnik

    Diary of a Methuselah #176 Will our industry come out of this better and smarter?

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

  • Mladi lideri

    Mladi liderji – Uroš Zorčič, New Moment Ljubljana: Vedno gledam na dela sama in ne postavljam v ospredje posameznih ljudi ali agencij

    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

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Home News

Google is the main beneficiary of GDPR

Search giant had the advantage of scale and necessary resources to ensure compliance with GDPR

15/10/2018
in News
2 min read
Google is the main beneficiary of GDPR

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

Source: WARC

The number of web trackers operating in the European Union since the introduction of the General Data Protection Regulation (GDPR) has declined by up to 31%, but new research suggests that Google is getting access to even more data than before.

Many people within the advertising industry had expected the GDPR’s transparency provisions to curtail Google and other tech giants when it came to the collection of personal information.

But according to privacy software firms Cliqz and Ghostery, Google “benefits indirectly” from the effects of the GDPR because it “seems to have successfully taken advantage of the uncertainty around GDPR to further solidify its leading market position”.

As explained in a blog post by Cliqz editor Björn Greif, the two companies reached this conclusion after comparing the prevalence of trackers in Europe from April to July of this year – a before and after test of the impact of the GDPR, which came into force on 25th May.

They used their shared WhoTracks.me tool, which was able to analyse the top 2,000 domains in Europe, including around 300 million page loads and more than half a million websites.

The analysis revealed that small advertising trackers lost between 18% and 31% of their reach, yet Facebook’s trackers declined by just 7% while Google actually increased its reach slightly by 1%.

Drilling down into web categories, the research found that trackers on news sites declined 7.5% over the period, they decreased 6.9% on e-commerce sites and fell by 6.7% on recreation sites. Only banking sites saw an increase (7.4%), but they average only 2.6 trackers per page.

“For users this means that while the number of trackers asking for access to their data is decreasing, a tiny few (including Google) are getting even more of their data,” the report said.

Cliqz and Ghostery suggested that Google and other large tech companies may have had the advantage of scale and the necessary resources to ensure compliance with the GDPR.

Another possible explanation was that Google might have used its dominant market position to encourage publishers to reduce the number of trackers on their sites and therefore the number of ad tech rivals.

It’s also possible that website owners preferred to “play it safe” by dropping smaller advertisers who may have found it harder to prove compliance.

 

Tags: GDPRGoogleGOOGLE
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