The highly-coveted award recognises an organisation that demonstrates sustained creative excellence in the marketing of their products across multiple platforms and distinguishes itself by embracing collaboration between partners and agencies to produce truly outstanding creative communications and marketing.
Speaking on the announcement Tor Myhren, Apple’s Vice President of Marketing Communications said, “We are humbled to receive this prestigious award. Apple has always believed creative, passionate people can change the world for the better. We make tools for those people, and we make marketing for those people.”
Apple will receive the award at the gala ceremony in Cannes on June 21, and it takes over the title from its (tech) competitor Google.
In 2018 the company won the Entertainment Lion for Music Grand Prix for ‘Welcome Home’, an ad directed by Spike Jonze for Apple HomePod that featured FKA twigs dancing to Anderson Paak’s “Til It’s over” amid a riot of colour. The company also won the Brand Experience & Activation Lion Grand Prix and a Titanium Lion for ‘Today at Apple’, an in-store experience and community engagement campaign that reimagined the retail experience and provided education and product support. A further 5 Gold Lions, 9 Silver Lions and 8 Bronze Lions were awarded across 10 different campaigns.
