24 Hours: Manjgura brings in reinforcements; Ad Venture student contest; Mark Tutssel Grand Jury President at ADFEST 2019; Young people in the US deleting their Facebook app…

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

By: Adnan Arnautlija

DANIJELA ČAVLOVIĆ IS NEW REINFORCEMENT AT MANJGURA

One of the oldest Croatian PR agencies has brought in Danijela Čavlović, known to the wider public as the owner of Zagreb’s Kairos Studio. Danijela comes to Manjgura to the position of senior advisor where she will be in charge of clients from the tourism, pharma and investment sectors.

“By working in tourism I managed to set some new standards in the domestic hospitality industry, but after six years of running my own business, time has come for a new cycle. Since I have years of work behind me in newsrooms, agencies, corporations, entrepreneurship and the public sector, I believe that with my rich experience I will contribute to the Manjgura’s team,” said Danijela, who until recently was the president of the Family Tourism Community at the Croatian Chamber of Commerce.

AD VENTURE STUDENT CONTEST 2018 – 2019 OPEN FOR ENTRIES

The European Association of Marketing Agencies (EACA) and the European Institute for Commercial Communication and Education (EDCOM) are organizing the Ad Venture – the first pan-European competition which gives students an opportunity to experience work in a marketing agency. Student agencies will work on their campaign from October to March, applying the knowledge gained in the lessons, and will build an original campaign based on a client’s brief.

Students will work on the Let Toys Be Toys campaign, which aims to raise awareness of producers and publishers not to limit the interests of children by dividing certain toys or books into those for boys or girls.

For more information about the competition as well as the winning campaigns from the previous years, visit: www.eaca-inspire.eu/students/ad-venture/.

ADFEST TO WELCOME MARK TUTSSEL AS GRAND JURY PRESIDENT IN 2019

One of the world’s most respected creative thinkers, Mark Tutssel, has been appointed Grand Jury President at ADFEST 2019, which will be held at the Royal Cliff Hotels Group, Pattaya, Thailand from Wednesday 20^thMarch to Saturday 23^rd March.  He will lead the Branded Entertainment Lotus, Effective Lotus & Integrated Lotus panel as Jury President, and head the INNOVA Lotus and Lotus Roots panel as Grand Jury President.

Based in Chicago, Tutssel leads Leo Burnett globally as its Executive Chairman & Global Chief Creative Officer. Heis responsible for setting the company’s vision and oversees the creative output for some of the world’s iconic brands including Samsung, McDonald’s, Coca-Cola and General Motors.

“ADFEST is one of the industry’s most respected industry events, a champion of creative excellence, and one of my favorite festivals. I’m especially looking forward to discovering work that celebrates the richness of cultures across the Asia Pacific and Middle East,” says Tutssel.

44% YOUNG AMERICANS DELETED FACEBOOK APPS FROM THEIR PHONES

Many Americans have reacted to the recent Facebook issues with privacy and spreading of fake news by reducing the amount of time they spend on this platform. A part of them even deleted the app from their phones, claims a recent study.

According to a study conducted by the Pew Research Center, 54% of Facebook users over the age of 18 have changed privacy settings after the rumors that Facebook provided their data to their partners, including Cambridge Analytica.

The study also claims that 42% of Facebook users made a break in visits, while a quarter of users deleted the Facebook app from their phones.

Furthermore, according to the study, the age of the users is a big factor in users’ choice to delete the app. As much as 44% of young users of the app (between 18 and 27 years of age) have deleted the app in the recent months, while only 12% of those older than 65 did the same. However, older users are in the majority when it comes to changing privacy settings on the platform.

SIR MARTIN SORRELL AT CONNECT: LONDON

Creativepool is launching the Connect: London, London’s first creative industry trade show and talks, and this year the event will have a Q&A session with Sir Martin Sorrell.

The unique counterparts of the creative industry are coming to showcase their products and services, to equip participants with essential insights and to inspire them with inventive, disruptive and diverse sessions.

London 2018’s headliner is Sir Martin Sorell, and the event also features speakers from VICE, Universal Music, MediaMonks, ZAK, The Economist, Ogilvy and more.

Find out more here.

COCA-COLA REVIEWS MEDIA PLANNING AND BUYING IN THE UK

The Coca-Cola Company has placed under review its Great Britain and Ireland media planning and buying account, currently held by MediaCom.

The WPP media agency will be defending the account, which it won five years ago from Dentsu Aegis-owned Vizeum.

The review, which is at an early stage, puts into play duties on big brands including Coke, Diet Coke, Sprite, Fanta, Oasis and Schweppes.

Whichever agency walks away with the account could benefit from additional business in future should Costa Coffee join the Coca-Cola stable of brands.