PORTAL Art&Business | PORTAL WOMANCOMM | KREATIVNI PORTFOLIO 03 | HOTEL JUGOSLAVIJA (PDF)
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    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

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    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

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    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

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  • Vijesti

    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

    Virtual Drumming with Fernando Machado, Karolina Galácz, and Thomas Kolster

  • Tema sedmice
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

  • Kolumna

    Sponsors? What that?

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    Miša Lukić: What can start-ups learn from sperm?

    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

    The Advertising Industry: From Alchemists to Distributors and Back Again

    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

  • Dnevnik

    Diary of a Methuselah #176 Will our industry come out of this better and smarter?

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

  • Mladi lideri

    Mladi liderji – Uroš Zorčič, New Moment Ljubljana: Vedno gledam na dela sama in ne postavljam v ospredje posameznih ljudi ali agencij

    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

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Home News

WARC Awards for Effectiveness 2021: Call for entries and juries named

128 international senior client- and agency-side experts will award successful marketing campaigns using the WARC/LIONS Creative Effectiveness Ladder

16/02/2021
in Featured, News
6 min read
warc-naslovnica

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

16 February 2021 –– Entries are now being accepted for the inaugural WARC Awards for Effectiveness, a new global competition in association with LIONS, awarding the best marketing campaigns that deliver business results.

The six categories will be judged by international high-calibre panels made up of 128 leading agency strategists and planners, specialists and senior executives from brands including Airbnb, Colgate Palmolive, Diageo, Facebook, Just East and NBC Universal.

Commenting on the judges, Paul Coxhill, Managing Director, WARC, said: “To showcase what successful marketing looks like, we have convened a large group of very talented and highly respected professionals from around the world to judge this first WARC Awards for Effectiveness. 

“Bringing great expertise and cultural knowledge, the 50/50 male and female split juries will be chaired by esteemed CMOs and marketing executives from world renowned brands. And to provide a global industry standard, the WARC/LIONS Creative Effectiveness Ladder will be applied to the judging process.”

The six jury chairs are named as:

Dhiren Amin, CMO, Asia, The Kraft Heinz Company, will chair the Instant Impactcategory, awarding short-term campaigns (with a duration of six months or less) that lead directly to a sales increase.

Commenting on his upcoming role, Dhiren Amin says: “It is a genuine privilege to be chairing a WARC jury. Equally the category in question is a particular tough yet relevant one, Instant Impact. It measures marketing’s direct impact on business, which is exactly how it should be.” 

See the full judging panel here

Nadja Bellan-White, Global Chief Marketing Officer, VICE Media Group, will preside over the Collaboration & Culture category, awarding strategies and instances of brands entering or impacting on culture that can demonstrate a business outcome.

Nadja Bellan-White, comments: “Now more than ever, effectiveness is paramount for any brand. The Collaboration and Culture category will show how brands entering or impacting on culture can also drive tangible business outcomes.”

See the full judging panel here

Tati Lindenberg, Vice President Marketing, Dirt For Good, Unilever, is chair of the Brand Purpose category, for marketing initiatives that have successfully embraced a brand purpose and achieved commercial success as well as benefit for the wider community.

Tati Lindenberg, says: “The six categories of the WARC Awards for Effectiveness aim to show the very best, commercially impactful work from around the world. I look forward to chairing the Brand Purpose category and seeing how purpose has developed and progressed as an effective strategy in a year with unprecedented events across the globe.”

See the full judging panel here

Corinne Sklar, Global Chief Marketing Officer, IBM iX is appointed chair of the Business-to-Business category, awarding effective campaigns from one business targeting another. See the full judging panel here

Brent Smart, Chief Marketing Officer, IAG is jury chair of the Sustained Growth category, awarding campaigns that have invested in building a brand over time (12 months or more). See the full judging panel here

Dara Treseder, SVP, Head of Global Marketing & Communications, Peloton will chair the Customer Experience category, honouring new ways of engaging with consumers and

innovative experiences created to connect and immerse on the path to commercial success. See the full judging panel here
The WARC Awards for Effectiveness, in association with LIONS, will be judged using the WARC/LIONS Creative Effectiveness Ladder, providing a consistent approach and global language to benchmark effectiveness.

For each category the juries will award Grand Prix, Gold Silver and Bronze accolades, as well as special awards honouring particular areas of excellence. Entries will be accepted until 01 April. The winners will be announced at Cannes Lions in June.

View here more information on the new WARC Awards for Effectiveness and to download the Entry Kit.

Tags: AirbnbCannes LionsColgate PalmoliveDiageoFacebookWARC nagrade za učinkovitost
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