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  • Vijesti

    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

    Virtual Drumming with Fernando Machado, Karolina Galácz, and Thomas Kolster

  • Tema sedmice
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

  • Kolumna

    Sponsors? What that?

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    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

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    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

  • Dnevnik

    Diary of a Methuselah #176 Will our industry come out of this better and smarter?

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

  • Mladi lideri

    Mladi liderji – Uroš Zorčič, New Moment Ljubljana: Vedno gledam na dela sama in ne postavljam v ospredje posameznih ljudi ali agencij

    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

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Home News

Agency Pioniri once more digs into social networks in Serbia to find current trends

Facebook sees decline for the first time as Instagram continues to grow

22/04/2019
in News
2 min read

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

The interest in social networks is increasing year by year, and changes related to their use are so fast that they have become our everyday and have a profound impact on communication of companies and brands with consumers.

Social Serbia 2019 research, conducted for the third consecutive year by the Pioniri agency in cooperation with the Smart Plus Research, brings insights into a range of social network and way they are used in Serbia. The survey was conducted in March this year on a representative sample of 1000 members of the online population in Serbia aged 13-64.

With years of insights into the changes and shifts that took place in the domain of social networks and the use of the Internet, the survey confirmed the trends that have been stable in recent years – Instagram continues to grow, and there is also considerable growth of messaging platforms – Viber, WhatsApp and Facebook Messenger, but also the appearance of some new ones. Contrary to the slightly different tendencies in recent years, this year there was a rise in trust in influencers. Another striking insight is that Facebook has experienced a 4% fall in number of users for the first time in Serbia.

The research for the first time noted users of the Tik Tok social network, which is mostly oriented toward younger target groups (3%), and the number of Snapchat users increased by almost 29% compared to last year.

When it comes to the reasons for using social networks, the Research sends a very clear and strong message to all brands. The largest number of people on Facebook are interested in “posts by their friends”, while only 9% of them are interested in “posts by brands and companies” they follow.

According to Ivan Živković, Managing & Creative Director of Pioniri agency: “Users directly conveyed us the message: Dear brands, we are not here for you. Brands that understand this before others have greater chances to create an online presence that will be relevant to their audience on social networks.”

This year, special attention in the Research was devoted to Instagram as a growing social network. In addition to the expected new growth, in relation to last year, the way of consuming content on this network was also explored. Statistics show that 58% of respondents look at ordinary posts on this social network, while 41% of them follow stories. Also, for the first time, the use of Instagram as a platform for messaging soared.

After last year’s results that noted a slight drop in trust in influencers, the 2019 survey results show that confidence in “influential people we do not know personally” is slowly recovering.

You can find the premium version of the Survey, which contains comparative results among user groups, as well as a deeper analysis of data on the Pioniri website.

Tags: FacebookInstagramPioniriresearchSerbiaWhatsApp
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