Source: TheDrum
One of the staple names of the internet world is Google Chrome, which over the last 10 years became the most popular search engine by far. This September, the browser marks its 10-year anniversary, and Google decided to celebrate the jubilee with the ‘Don’t Be a Browser’ campaign, created in partnership with agency Virtue.
In the past decade, people’s relationship with the internet has changed drastically. The internet and Chrome have gone from a destination we occasionally visited to a fundamental part of everyday life. It opens the door for people to do, create, and connect with absolutely anything and anyone at any time. But despite its global impact, its seamless integration and constant presence in our lives has sometimes made it fade into the background.
The campaign ‘Don’t Be a Browser” wants to remind us of all the things that this precious tool enables us to do, and underlines that the internet can be a tool for good and one that unites us.
The point of the tag and the spot is that Chrome should enable you to do whatever you want to do and not sit back and let the world pass you by.
Cameron Farrelly, chief creative officer, Virtue, said: “For 10 years Chrome has been the window to the world’s information and an enabler of doing. ‘Don’t Be a Browser’ is a tribute to all the different ways people are doing, being, giving, making, fixing, building, chasing, challenging, learning and discovering with the power of Chrome behind them.”
