Drugi jezik na kojem je dostupan ovaj članak: Bosnian
By: Adnan Arnautlija
IVA BALENT: IT WOULD BE UNDERSTATEMENT TO SAY I AM PROUD OF THIS RECOGNITION FOR JANA
On the occasion of winning the Bronze Lion at Cannes for the campaign Jana water with a message, edition Wing of Love, Executive Director of Marketing at Agrokor Iva Balent spoke with Glorija magazine.
Photo: Iva Balent and Stjepan Vokić
“It would be an understatement to say that I am proud of this prestigious and most important recognition for Jana, my whole team in Jamnica and Agrokor, and the Imago team, led by Damir Ciglar, who worked on the campaign Jana water with a message, edition Wing of Love, with the story of Malena and Klepetan. This award is also proof that love prevails, it’s a proof that the love moves the world, which was the main message of this Jana edition. I would especially like to thank Mr. Vokić who has spent more than 23 years taking care of the injured Malena, and whom Malena, as he says, has chosen to be her wing. Without his selfless love and permission to share it with everyone, this campaign, in which Mr. Vokić is also the best example of how love should be lived, wouldn’t be possible,” said Iva Balent.
EVA ALJANČIČ TO PRESIDE OVER EFFIE SLOVENIA 2016 JURY
The two-stage jury of Effie Slovenia 2016 which will be led by Eva Aljančič, marketing director of BMW Group Slovenia, will decide on the finalists and the winners of the eighth consecutive competition Effie Slovenia. In the first stage the jury president will be joined by ten, and in the second stage by fourteen members of the jury appointed by the Board of Slovenian Advertising Chamber (SOZ).
Eva Aljančič is undoubtedly one of the most prominent representatives of the Slovenian marketing area, as evidenced by the highest professional award Marketing Director of the Year which she received in 2012. Her successful twenty-year business career in the marketing world took her from Publicis to Si.mobil where she continued as director of marketing and later director of marketing and sales. At the BMW Group she is in charge of marketing activities of brands BMW and MINI. She collaborates on the development of the advertising profession as a member of the board of Slovenian Advertising Chamber, as president of SOF and many professional juries.
On the occasion of her appointment as president of the jury, she emphasized the great importance of Effie awards for marketing profession, “Effie awards are for me the essence of what gives value to the marketing profession and at the same time shows in the best possible way that marketing is not an expense, but rather the creation of value. Effie rewards exactly that which is the task of marketing: attracting new customers, creating new products, thus achieving good business results. Therefore, the Effie Awards are valued by CEOs and directors of companies.”
CROATIAN DESIGNERS IN ACTION / EXHIBITION (29 JUNE – 5 JULY 2016)
On Wednesday, 29 June at 20:00 hrs. HDD Gallery in Zagreb will open the exhibition CROATIAN DESIGNERS IN ACTION. The exhibition marks the recent action in which an informal group of designers with their works gave support to the expert team for a comprehensive curricular reform, and the initiative CROATIA CAN DO BETTER, which with the same goal on 1 June this year organized a mass protest that was attended by over 40,000 people. Designed and implemented in a matter of days, the action was initiated by Tatjana Bartaković and Iva Babaja, and managed to gather a number of renowned Croatian designers as 30 of them responded to the invitation immediately, and many more joined during the action.
The posters that were created during the few days before the protest carried messages about the importance of education, as well as the dangers of ignorance, the resistance to political pressure on the profession in the key decisions for the future of society in which we live, but also about social responsibility and social mission of design as a profession. These posters carried the extremely successful campaign which was met with great public response, and ultimately they were translated into banners and became an integral part of the mass protest in Zagreb’s main square. From the very beginning, the action was formally endorsed by the Croatian Designers Society, as well as initiative Kulturnjaci 2016. Iva Babaja is a designer and former president of the International Council of Design (ico-D), while Tatjana Bartaković is a design manager.
LUKA MODRIĆ AND BAJADERA REWARD CROATIAN FANS
Croatian international Luka ModriĆ decided to reward his fans by giving away two jerseys for those who will like his Facebook page and write why they deserve this nice present.
In the picture, in addition to Luka signing jerseys, is a popular Bajadera that reminded everyone of the last year’s situation when Ivan Rakitić shared his Domaćica cookies with his teammates from Barcelona, which had become a big hit on social networks.
“Because I love Bajadera”, is just one of the many comments sent to Croatia’s footballer.
THE NEW YORK TIMES TAKES GRAND PRIX FOR THE DISPLACED IN ENTERTAINMENT LIONS
Lions Entertainment, the specialist event dedicated to a new breed of unskippable creativity, born out of brand, artist and agency collaborations, concluded. At the evening awards show, the Entertainment Lions and new Entertainment for Music were presented.
The Entertainment Lions were narrowed down from 1,843 entries to 61 winners with “The Displaced” for The New York Times, NYT VR app, resoundingly claiming the Grand Prix. This virtual reality experience, from Vrse.works was honoured by the jury for its experiential power, placing viewers directly inside the global refugee crisis and signalling VR’s arrival into the mainstream.
This is also the category in which Zagreb’s agency Imago won the first Cannes Lion for Croatia, with their work Wing of Love, and storks Malena and Klepetan.
The new Entertainment Lions for Music, recognising original production, promotion or distribution of music for brands and creativity where music is at the core, saw 636 entries, 32 Lions and a dual Grands Prix. The first went to the “Formation” music video by Prettybird for Beyoncé and was selected for its creative bravery to challenge social issues through popular culture.
A second Grand Prix was awarded to “Home for Christmas” a branded short film with an original composition for Edeka Zentrale & Co by JUNG von MATT.
BBDO HANDS BACK CANNES LION FOR ‘SCAMMY’ BAYER CAMPAIGN WHICH WAS SLAMMED ONLINE
BBDO has responded to the outcry over its Brazilian agency’s aspirin ads by handing back the Bronze Lion the campaign won at Cannes this week.
Not only was the tone of the work deemed offensive by many, but the ads contravened Cannes Lions rules after it emerged the agency itself, AlmapBBDO, paid for them to run, and not the client Bayer.
Speaking on stage at Cannes, BBDO chairman David Lubars said: “I learned last night that one of our very own agencies had a pretty scammy ad in the festival, and it won a Lion. I told them to return it. Because I don’t want that kind of Lion. BBDO doesn’t want that kind of Lion.”
The ads were exposed as scam work yesterday when Bayer distanced itself from the campaign and said it had been created specifically by the agency to be entered at Cannes Lions.
The campaign attracted widespread criticism on social media after prominent equality campaigner Cindy Gallop called out its creators and the outdoor jury who judged it worthy of an award.
UK GOVERNMENT TO HOLD TALKS WITH BUSINESS LEADERS OVER BREXIT FEARS THIS WEEK
The UK government is poised to hold a meeting with business leaders this week to discuss the implications of Britain’s exit from the European Union.
Business Secretary Sajid Javid has told the BBC that he wants to let businesses know “there’s no need to panic,” in the aftermath of the vote, adding that the UK’s economy is strong enough to handle any “short-term market volatility”.
The roundtable meeting with UK firms will be chaired by the business secretary on Tuesday (28 June), with representatives from the British Chambers of Commerce, CBI and the Federation of Small Businesses set to attend.
Read more about advertising industry’s reactions to Brexit in our News section.
HOTEL BRAND MR & MRS SMITH CHANGES ITS NAME FOR PRIDE WEEKEND
Hotel brand Mr & Mrs Smith changed its name to mark the Pride celebrations in London this weekend.
The company says it is demonstrating its support for the LGBT+ community by temporarily altering its branding to Mr & Mr Smith and Mrs & Mrs Smith.
Reworked logos were featured on the brand’s website as well as its Facebook, Twitter, Instagram and Pinterest pages.
The idea for the temporary rebrand came from ad agency Karmarama and data and social agency Ignition. Outbrain and Adyoulike are donating time and media inventory to activate the name change.
