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    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

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    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

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    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

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    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

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    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

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  • Mladi lideri

    Mladi liderji – Uroš Zorčič, New Moment Ljubljana: Vedno gledam na dela sama in ne postavljam v ospredje posameznih ljudi ali agencij

    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

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  • Vijesti

    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

    Virtual Drumming with Fernando Machado, Karolina Galácz, and Thomas Kolster

  • Tema sedmice
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

  • Kolumna

    Sponsors? What that?

    misa-naslovnica

    Miša Lukić: What can start-ups learn from sperm?

    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

    The Advertising Industry: From Alchemists to Distributors and Back Again

    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

  • Dnevnik

    Diary of a Methuselah #176 Will our industry come out of this better and smarter?

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

  • Mladi lideri

    Mladi liderji – Uroš Zorčič, New Moment Ljubljana: Vedno gledam na dela sama in ne postavljam v ospredje posameznih ljudi ali agencij

    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

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Home News

24 Hours: Effie Slovenia ceremony moving to Ljubljana; VIPNET buys exclusive rights of champions league; Viber knows everything about consumer holiday habits; Tatjana Skoko new director of Microsoft for Croatia…

As of next season, Vipnet will be the only private TV provider with exclusive rights for UEFA Champions League in Croatia

15/12/2017
in News
4 min read
24 Hours: Effie Slovenia ceremony moving to Ljubljana; VIPNET buys exclusive rights of champions league; Viber knows everything about consumer holiday habits; Tatjana Skoko new director of Microisoft for Croatia and BiH … 4

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

By: Adnan Arnautlija

EFFIE SLOVENIA AWARDS CEREMONY IS MOVING TO LJUBLJANA

The Effie Slovenia awards have been held the Slovenian Advertising Festival in Portorož for the last few years. The Effie organisers have decided to go back to Ljubljana in 2019, we’ll soon now more details..

“In addition to the competition, which stays at the centre of the whole event and the application process which will officially start before the Spring of 2018, the next two years will be dedicated to promoting Effie. You’ll have an opportunity to join our up to date and interesting lectures and events” said Barbara Modic, the president of Effie Slovenija 2018 and Pristop Media agency director.

One of the first events will be The Effie Day on the 21st of March. Les Binet, the efficiency lead of one of the best advertising agencies in the world  Adam & Eve DDB will give a talk on that day. Jason Romeyko, the global executive creative director of Serviceplan will share his experiences  as a very special guest of Effie during 27th SOF (12th and 13th April, 2018 in Portorž)

VIPNET BOUGHT EXCLUSIVE RIGHTS TO THE UEFA  CHAMPIONS LEAGUE

24 sata: Dodjela nagrada Effie Slovenija se seli u Ljubljanu; VIPNET otkupio ekskluzivna prava za Ligu prvaka; Viber zna sve o blagdanskim navikama potrošača; Tatjana Skoko nova direktorica Microisofta za Hrvatsku i BiH… 4

From the next season, Vipnet will be the only private TV provider in Croatia with exclusive rights to the UEFA  Champions League. Given that the Champions League is one of the most watched sport events in Europe, the Vip and B. net TV already offer exclusive  packages but acquiring these rights is the cherry on the cake .

Vipnet have bought the rights for the seasons 2018/2019, 2019/2020 i 2020/2021, meaning in total 120 live matches which all aired in HD. Vipnet has rights to all live matches on a Tuesday and Wednesday ( excluding the match chosen by public TV). Channels devoted to the Champions League will go live in July, live matches will be aired from August starting with the last of the qualification rounds, continuing through the group phases and the playoffs. The contract also gives Vipnet access to all the Champions League matches since 2009 as well as access to the highlights of the matches and 33 Champion League Magazine shows.

VIBER PRESENTS NEW FINDINGS ABOUT HOLIDAY HABITS OF MODERN DAY CONSUMERS

Online shopping hasn’t been news for a long time now, and many people choose to shop from home on their computer rather than traipsing around the shops. According to the Croatian Chamber of Commerce  Christmas sales in Croatia have reached HRK 12,5 billion and online sales are also booming in this period.

According to Google research, online sales have been consistently increasing, including use of mobile online shopping  apps which are being developed fast.  Rakuten Viber presents Viber mobile app user enjoying Christmas shopping, their favourite products and the number of searches that end in a sale.

24 sata: Dodjela nagrada Effie Slovenija se seli u Ljubljanu; VIPNET otkupio ekskluzivna prava za Ligu prvaka; Viber zna sve o blagdanskim navikama potrošača; Tatjana Skoko nova direktorica Microisofta za Hrvatsku i BiH… 3

Although, the data presented is from the American market, the State Statistics Institute has published information on the use of information and communication technologies and habits of Croatian e-shoppers. This research produces similar findings relevant to the region. According to the research 33% of those surveyed bought clothes, sport equipment and event tickets.

TATJANA SKOKO NAMED AS MICROSOFT CROATIA DIRECTOR AND HRISTO MANEV FOR THE ADRIATIC REGION

24 sata: Dodjela nagrada Effie Slovenija se seli u Ljubljanu; VIPNET otkupio ekskluzivna prava za Ligu prvaka; Viber zna sve o blagdanskim navikama potrošača; Tatjana Skoko nova direktorica Microisofta za Hrvatsku i BiH… 2

Microsoft has named Tatjana Skoko, Microsoft Croatia acting director, as director of Microsoft Croatia. Tatjana Skoko held several positions such as Enterprise and Partners Group Lead for Croatia and Bosnia and Herzegovina, then Account Executive for the Adriatic Region which included Croatia, Slovenia, Bosnia and Herzegovina and Albania. Before joining Microsoft, Tatjana was a director of Croatian Telekom corporate users division where she achieved continuous growth of business, took part in placing HT as a preferred choice of corporate users in Croatia and expansion into Central and Eastern Europe.

Microsoft named Hristo Manov as director of the Adriatic region. He also keeps his position as Baltic regional director (Estonia, Lithuania and Latvia). Hristo Manov joined Microsoft in August 2016 as a Business Strategy Lead for CEE, he has been a Baltic regional director since April 2017.

GIGANTIC RESHUFFLING IN ENTERTAINMENT INDUSTRY

Entertainment industry giant Disney has acquired 21st Century Fox film and television studios for $52bn. According to the agreement, Disney takes over the movie studio 21st Century Fox, 21st Century Fox Television, Fox’s cable television networks (including FX and National Geographic), and shares in international networks such as Star TV and Sky.

Disney also got a controlling stake in Hulu (60 percent). Disney now fully holds the rights to the original Star Wars Episode IV: A New Hope and a series of franchises (Avatar, Alien, Ice Age, Planet of the Apes, The Simpsons, Buffy the Vampire Slayer, How I Met Your Mother, Futurama, Firefly, The X-Files).

Fox, on the other hand, wants to focus on profitable side of its business – Fox Sports and Fox News.

24 sata: Dodjela nagrada Effie Slovenija se seli u Ljubljanu; VIPNET otkupio ekskluzivna prava za Ligu prvaka; Viber zna sve o blagdanskim navikama potrošača; Tatjana Skoko nova direktorica Microisofta za Hrvatsku i BiH… 1

 

 

 

Tags: DisneyEffie SloveniaFOXMicrosoftViberVipnet
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