PORTAL Art&Business | PORTAL WOMANCOMM | KREATIVNI PORTFOLIO 03 | HOTEL JUGOSLAVIJA (PDF)
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  • Vijesti

    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

    Virtual Drumming with Fernando Machado, Karolina Galácz, and Thomas Kolster

  • Tema sedmice
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

  • Kolumna

    Sponsors? What that?

    misa-naslovnica

    Miša Lukić: What can start-ups learn from sperm?

    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

    The Advertising Industry: From Alchemists to Distributors and Back Again

    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

  • Dnevnik

    Diary of a Methuselah #176 Will our industry come out of this better and smarter?

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

  • Mladi lideri

    Mladi liderji – Uroš Zorčič, New Moment Ljubljana: Vedno gledam na dela sama in ne postavljam v ospredje posameznih ljudi ali agencij

    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

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Home Interview

Generation Z

Timothy was only 14 when he had bet with a friend that he would earn enough money for a Mercedes before he became mature

09/07/2019
in Featured, Interview
3 min read

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

Timothy Armoo is 24, he is the CEO of Fanbytes, an advertising video platform that helps major brands become relevant for Millennials and Generation Z. This multi-award-winning company has built a network of online communities and influencers entertaining millions of teenagers around the world. 

They work on crazy campaigns on new platforms such as Snapchat and TikTok with brands such as Apple Music, Sony, YouGov, Deliveroo, Warner, Universal Studios and even the government. In the world of marketing they have redefined how brands communicate with Millennials and Generation Z. The company is a pioneer in its field and has won recognition from Forbes, Adweek, Business Insider, the Huffington Post and others. Armoo is the youngest speaker at Ljubljana’s POMP Forum content marketing conference this year. 

Whenever somebody writes about you, the first thing that always seems to pop up is your age. 24-year old CEO. Is this really still so unusual? 

I think this is quite unusual, because most CEOs are much older. But with the rise of the internet has meant that young CEOs have taken the world by storm and it’s becoming more common. Eventually what will end up happening I believe is that it’s going to get even younger, maybe even see 16-year-old CEOs. I think for us at Fanbytes, it’s helped coming in very young because we are able to understand the mindset better than most.

Do you feel that your young age helps you understand/know Generation Z better and so you can come up with more effective communication solutions for them than your (much) older peers?

Indeed, I certainly think so. Our average age of the team is 21 and that gives us a lot of reason to really own the conversation when talking to brands about why they should use us. It also permeates all our marketing enabling us to become an authority as to what we do and why we take certain steps

If one wants to effectively communicate/market to Gen Z, what does one have to know about them/understand them? What is so different? 

The key thing here is to think about the idea of Advertainment which is to think just beyond impressions and simply eyeballs to think about how to really emotionally connect with the audience. Gen Z are a very very savvy audience with ad blockers everywhere but that doesn’t mean they don’t like good ads. Rather what this means is that they don’t like bad ads and bad ads are those that don’t stir up emotion.

Is it just teenagers are young and similar to all other teenage generations of the past, save technology/gadgets they use is different? Or is there more to it?

I think it’s more that the power now has moved to the consumer. Fundamentally, the teenagers of the past and teenagers of the future are the same people, they are all human beings with relatively similar tendencies. It all comes down to the fact that now brands can’t get away with just shoving ads into faces, it’s a much more nuanced approach that people need to take.

What exactly are their values, priorities? How do they make (purchasing) decisions?

One of the key things the world of social media has provided is a certain closeness that comes with everyone. As a consequence, it’s very easy to feel pressure from others when making a decision. Gen Z feel this social pressure/ social proof the most and it’s important that brands leverage this when marketing. This is why companies like us exist in order to help brands to amplify that social proof through influencers.

Snapchat or Instagram or something else or all of the above? How do you even choose? Or is this a wrong question to be asking oneself?

I think the right question isn’t platform, it’s about where your audience is and then working your way backwards from there.  Marketing is relatively easy; it’s going to where your audience are and then giving them some reason to come to you. If you lead with an audience first approach this is where you win.

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