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    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

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    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

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    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

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  • Vijesti

    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

    Virtual Drumming with Fernando Machado, Karolina Galácz, and Thomas Kolster

  • Tema sedmice
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

  • Kolumna

    Sponsors? What that?

    misa-naslovnica

    Miša Lukić: What can start-ups learn from sperm?

    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

    The Advertising Industry: From Alchemists to Distributors and Back Again

    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

  • Dnevnik

    Diary of a Methuselah #176 Will our industry come out of this better and smarter?

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

  • Mladi lideri

    Mladi liderji – Uroš Zorčič, New Moment Ljubljana: Vedno gledam na dela sama in ne postavljam v ospredje posameznih ljudi ali agencij

    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

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Home News

7 differences between millennials and generation Z

Today's kids have more in common with their peers around the world than the grownups they are surrounded by

12/12/2017
in News
2 min read
7 differences between millennials and generation Z

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

You might ask yourself who the Generation Z is? The answer is all those born in 1995 or later. They are the generation who comes after the millennials. In the USA, they represent 26% of the whole population, and they bring in 44 billion dollars to the US economy a year. By the year 2020 the generation Z will represent one third of the population and they deserve to be taken into account, Huffington Post is sure of it.

It is good to know the differences between the generations, it’s easier for companies to make business plans, plan their marketing and communication activities and stay relevant in the market

1. Less Focused

Generation Z live in the world of constant change and improvements, it is important for companies to constantly improve their products and services.  Generation Z follows trends via apps and social networks and through short and concise content. Their attention span is shorter than that of Millennials.

2. Versatility

Although Generation Z are less focused than their predecessors, they are very good at combining their job and free time, and they are not averse to versatility. Just think how much they could improve your company if they worked for you.

3. Finances

Millennials are mindful of prices, probably because they grew up in a recession. Research shows that 67% of Millennials visit a site to try to win a coupon, only 46% of Generation Z would do that.

Millennials watch adds. Research shows that 79% of millennials watch adds before purchase, only 59% of Generation Z follow that pattern.

4. Entrepreneurship

Generation Z aspire to a more relaxed working environment and a more relaxed way of life as whole. 72% of teenagers would like to start their own company in the future.

5. Expectations

Generation Z have higher expectations than Millennials. They were the first generation to grow up surrounded by technological innovations, and all that seemed impossible in the past is now commonplace and ordinary for them.

If they can’t take part in something here and now it’s not normal for them. They view brands in that way.  There is no loyalty. If they think they are not valued as a customer they will look for another brand.

6. Individuality

Generation Z were born in the era of social networks. 92% have a digital footprint. They are looking for a unique experience in all walks of life due to their exposure to media and information.

7. Globality

Gen Z are global. With the development of Internet, Millennials were considered to be the first global generation, but the Generation Z is more global in its thinking and interactions. Around 58% of people over 35 years of age agree that today’s kids have more in common with their peers around the world than the grownups they are surrounded by.

Tags: Gen ZGeneration Zmillennials
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