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GORSKO BEER WITH NEW VIDEO: THE GOOD BEER IS HEARD FAR AWAY!

Publicis Skopje created the new campaign and the new video for Pivara’s Skopje youngest beer brand, Gorsko beer.

Ekrem DupanovićbyEkrem Dupanović
07/06/2021
in News
Reading Time: 1 min read
Pročitaj članak na Bosanskom

Filmed on few locations in the woods of Pelister (Rotino), in it we see part of the beautiful landscapes our country has abundance of, which positions the brand closer to nature, and, at the same time, gets closer to the people who enjoy the simple living and find joy in the little things.

The key message of the campaign is adapted version of one of many proverbs in Macedonian folklore, and it presents Gorsko as beer that, much like the nature, has the power to bring us together, saying: The good beer is heard far away!

Autor

  • Ekrem Dupanović
    Ekrem Dupanović
    EKREM DUPANOVIĆ, founder of Media Marketing portal, author of the Creative Portfolio He started working in the advertising and PR industry 54 years ago (in 1970). For the first 15 years, he worked in the economic and advertising program of Radio Sarajevo (1970-1985), after which he joined the marketing agency OSSA, where he led the sports marketing team for five years. In 1990, he was appointed director of the Yugoslav-Swiss marketing agency IMS/STUDIO 6 Yugoslavia, established through a joint venture by OSSA and IMS/STUDIO 6 Lausanne. Shortly after its founding, he signed a contract with the Yugoslav Prime Minister Ante Marković, making IMS/STUDIO 6 Yugoslavia the first official agency of a Yugoslav government. He worked on sponsorship projects for major international events, such as the Winter Olympic Games Sarajevo 1984, the World Cup Ski Finals Sarajevo 1987 (marketing director), the European Athletics Championships "Split 1990" (marketing director), the World Ski Flying Championships "Planica 1994," and others. He managed the sponsorship of Monica Seles from her early days to becoming the world’s number one female tennis player. He is the author of the Woman.Comm Club project, which is successfully expanding in all countries of the Adriatic region.
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