The global pandemic has shown us how much we really need each other, but it has also proved that with doing small things we can make life better. That is why the main message of the new video of Skopsko is “Together and everything is possible” and it aims to inspire us to turn to others, to shake hands and through everyday small gestures to create beautiful moments.
The new campaign is created by Publicis Skopje. Through an authentic neighborhood story, the TVc talks about the slightly forgotten neighborhood friendships that were everywhere in the streets and which unfortunately due to the fast pace of life are less and less present in our life. An additional inspiration for the campaign is the historical success of the Macedonian national football team, which is playing at the European Football Championship for the first time since the country’s independence. For that purpose, the main protagonist in the video is the legend of the Macedonian sports journalism Atanas Kostovski, with whose impressive voice many generations shared all the sports successes and defeats of the Macedonian athletes, but also as a voice that should remind us that the collective joy is hidden in everyday moments shared with the people around us.
