Drugi jezik na kojem je dostupan ovaj članak: Bosnian
Nikola Bubanj, who will lead the nine-member jury for the Sempler awards, has twenty years of experience in marketing communications. As CEO of Grey Adriatic & Balkans he is responsible for regional operations of WPP owned companies, whereby he daily handles the high-quality services of the agencies in the group and their customers.
Agencies, media planners, advertisers and the media will be able to enter their media projects for the fourteenth competition for the best media strategy Sempler from 1 September onwards. They will compete for awards in nine competition categories, and the Grand Sempler award.
In evaluation of media strategies, the jury composed of leading representatives of media agencies and advertisers in the region (members of the jury besides Bubanj will be announced in the coming days) will follow five basic criteria.
These are the preliminary concept of the media campaign, precise targeting and consumer understanding, comparison of objectives and achieved results (ROI), innovation in the search for (new) communication channels, and the degree of activation and motivation of the target group through the media strategy and implementation.