Krenuli smo na (marketinško) putovanje po regiji! Stručni žiriji BalCannesa, regionalnoga natjecanja kreativnosti, među rekordnim brojem projekata odabrali su one koji su se istaknuli svojim kreativnim postignućima i zaslužili status finalista!
A tko je stigao do finala? Od 8. 2. 2023. na Facebooku BalCannesa i portalu Media Marketing od ponedjeljka do petka svakoga dana otkrivaju se po dva projekta finalista – i tako sve do ožujka! Život nam se dobrim dijelom preselio u online formate, stoga je i revija projekata BalCannesa ove godine na društvenim mrežama – sve do druženja na Danima komunikacija. Napominjemo, finalisti će biti objavljivani abecednim poretkom po nazivu projekta, stoga ne propustite svakodnevne novosti.
Naziv pšrojekta: Equality begins at home | Prijavitelj : Communis | Klijent: Koncern Bambi A.D. Požarevac | Država: Srbija | Kategorija: Društvena odgovornost
Opis projekta: Serbia still adheres to traditional values that must be questioned. Traditionally, “a woman is a pillar of her home” and she is responsible for a huge percentage of housework, if not all of it. Therefore, the problem of gender equality in Serbian society begins at home.Plazma is Serbia’s favorite biscuit, which generations grow up with. Bearing in mind Plazma is present in almost every household in Serbia, this brand is an ideal initiator of a debate about equality which should begin at home. We were inspired by the brand insight that it is not easy to split a Plazma into two ideal and equal halves. In a digital video that we created, we showed that it is possible if we try together. It’s the same with equality. So on March 8th – International Women’s Day – we launched the video on Facebook and Instagram to draw attention to this.
Naziv projekta: Every bullet has a target | Prijavitelj: New Moment New Ideas Company Skopje | Klijent: UNDP | Država: Sjeverna Makedonija | Kategorija: Društvena odgovornost
Opis projekta: Shooting during celebrations has deep roots in these grounds. To inform, to demonstrate power, or just because our grandfathers did the same. Whatever the reason is, shooters rarely, or never, think about the consequences their bullets may cause. The goal of our campaign was to raise awareness and decrease the number of incidents involving celebratory gunfire. So, we decided to face our targeted audience with those consequences and tell them that no bullet vanishes in space. EVERY BULLET HAS A TARGET.
Videosažetke dosadašnjih finalista pogledajte ovdje: 100% COVID FREE Journey; 18+ godina sa vama! Polovni automobili; 4 zida; Art&Grad; Beestro; Bili billboard; Brigometar; Converse – Rečnik nove stvarnosti; Čvarak Dorina; Domoljubna Žuja.
Čestitke finalistima, a samo najbolji među njima zaslužit će nagrade BalCannesa i bit će proglašeni na svečanoj dodjeli nagrada na novom izdanju Dana komunikacija, koji će se održati od 20. do 23. travnja 2023.