Drugi jezik na kojem je dostupan ovaj članak: Bosnian
By: Ekrem Dupanović
Over the last two months DHL, FedEx and other express mail companies brought to my doorstep a dozen books sent by my friends. The only one I picked up to read is the book by Lazar Džamić, Plum Tea. All others are now on hold, because I have to finish my book Hotel Yugoslavia, which should be promoted in mid-April at the Days of Communication in Rovinj. In addition, Media Marketing in the next month and a half, plans to issue three more books. The Book of Columns for the past year, the Creative Portfolio, with all the works awarded at national festivals in the region and the BalCannes, and book by Mitja Tuškej No Friends – No Brands whose translation from Slovenian I’m currently finishing. I therefore don’t have time to read more books. But when the postman on Saturday brought a book by Jure Apih, Fine Cuisine for Dummies, I dropped everything. Until I read all thirty-three recipes I couldn’t do anything else. Jure loves to eat. He enjoys food. Our numerous lunches and dinners in the Pen Club Ljubljana and other restaurants (Portorož, Belgrade, Sarajevo …), were an opportunity for me to learn how to choose meals from the menu, and how to experiment with flavors. I learned something about fine eating, but the way Jure chooses wines, that’s something I’ll never learn. I simply don’t have the talent for it.
Two years ago Jure presented me with a book, What We Eat at Apih House (Kaj jemo pri Apihi) – a limited edition cooking manual printed with numbers. I was proud of the fact that out of so many Jure’s friends, one copy came to me. I learned a lot from this book. I love to cook and I cook for my family and friends. I enjoy eating (as evidenced by my dimensions) and cooking.
Cannes Lions in Sarajevo
Anyway, Jure’s Fine Cuisine for Dummies caught me in the moment when I am swamped with work, and during the weekend I had planned to devote exclusively to preparations for the event Cannes Lions in Sarajevo, which we are organizing for 3 March in Sarajevo’s Vijećnica. I even decided to skip the weekly yoga class. This weekend is the last one before the Cannes Lions in Sarajevo, and it’s the time to iron some things out, to tighten the loose screws and to oil the gears. It will be a great event. We approached the organization according to the classical scheme, and pushed in that way until we saw how Atlantic Group is preparing to implement the activation of their sponsorship regarding food and drinks. All the sponsors helped us a lot. McCann Sarajevo, UniCredit Bank, and the Tobacco Factory Sarajevo, which even went beyond that which we defined in our agreement, STARline which has provided Mercedes-Benz vehicles for the transport of creative directors from Belgrade to Sarajevo and back, and a vehicle for local needs. All of them are great, and we are endlessly grateful. But Atlantic Group took as all by surprise.
Of course, preparing food is a creative job and possibilities of Atlantic Group in that sense are greater than with other sponsors. But the culinary show they are preparing is not that important as the overall approach to the project. They even made us become more serious and motivated to spruce up everything to fit them. Aleksandra Kregar Brus has activated the entire regional team of Atlantic, which is engaged in this project, including one of the best restaurants in Ljubljana, the Vivo. I will not reveal any further, but let’s just say that in sense of creativity the catering will surely be at the level of creative presentations by the Cannes lions. And one more thing. Atlantic will bring their Cube to Vijećnica – a 700 kg contraption for creative recreation. You’ll see it when you get there.
Thank you again to all the sponsors!
And also, thank you to all those who registered for the conference, and those who will do so over the next two-three days. There’s still room. Come, and I’m certain that we’ll fulfill all your expectations.
Yesterday, on Sunday afternoon, I received a text: “The first Lion has arrived in Sarajevo.” It was Vlatko Dimovski, from I&F McCann Group, who was the first to arrive, probably due to business in agency McCann Sarajevo. Today we are going to ćevapćići, where I’ll drill him about everything.
I just went through the list of registered attendees. Almost all that we wanted to see at the Cannes Lions in Sarajevo are coming. We expect some other registrations as well. It will truly be a feast of creativity.
If you’re thinking about registering, go over to www.media-marketing.events. There you will find all the information that will help you decide.
The event Cannes Lions in Sarajevo will also have a historical significance for the portal Media Marketing. There we will record the first interviews for MM TV, a video service which we will broadcast on our portal and our YouTube channel. For long time we’ve been preparing to launch video content. Now is the time for it to finally roll out. After launching the English version of the portal in real-time, video is the next step. We work only with the best, and therefore we chose Photo Art as partners in video production. Thank you Gordan Memija. For the production of the event itself, we have chosen BlowUp as our partner. Thank you Almir Palata.
How does that phrase go? Last but not least – that’s the one – I want to thank my team already. The tireless, clever and almighty Amir Sipović, Adnan Arnautlija who recently assumed responsibility of executive editor of MM portal and the man who takes care of the English versions of Media Marketing and Art&Business, and still finds the time to pitch in for the Cannes Lions in Sarajevo, Sabina Muminović, the girl who represents a real refreshment in the team and a digital guru, and the youthful Advija Kubura who takes care of the logistics and manages the financial aspect of the project.
How Branimir Brkljač became a Bosnian
Just as I was finishing this article I received a mail from Bane Brkljač. He sent me a link to see an article online.
A few years ago when I met Bane at the Weekend Media Festival, I asked him where he hails from. He said he did not know what to say. His house is in Mokrin (Vojvodina, Serbia), because of his responsibilities he spends most time in Ljubljana, where he has an apartment, his daughter is with his ex-wife in Zagreb, and he often goes there to see her. “So I don’t quite know what to tell you where I live” This just in, Branimir Brkljač became a Bosnian. So said the Americans, and not just any Americans. And when the Americans say something, then that’s it, there’s no going back.
In the February issue of Fast Company, which is largely devoted to the Innovation Festival New York, which Bane attended and about which he wrote for MM, in the editorial by chief editor, Robert Safian, which is also dedicated to the festival, in the first paragraph, among other things, Robert quotes a sentence from Bane’s text, but doesn’t mention him by name or surname, but as a “participant from Bosnia”, because he read the text, where else, on a “Bosnian” portal.
Here, read for yourself: www.fastcompany.com/embrace-the-unexpected