Drugi jezik na kojem je dostupan ovaj članak: Bosnian
This year again, Argeta breakfast was an indispensable part of Sarajevo Film Festival, so it can be said that this is a traditional social gathering with Argeta, where its wider family, Grand coffee and the parent Atlantic Group are present as well. Argeta hosted the participants of the Sarajevo Talents project, business partners and the representatives of Bosnian media.
Sarajevo Film Festival, Atlantic Group and the brand Argeta have been partners for a whole decade now and, since this year, they are joined by Grand coffee too. Each year, the friendship is developed even further, revealing many common features and values. Within this year’s SFF, numerous activities have been prepared, enriching the firm friendship with the festival and bringing novelties to Argeta’s consumers and festival guests.
Under the key message We are all part of the same movie, Atlantic Group, a longtime sponsor and friend of the festival, in cooperation with Sarajevo Film Festival, decided to focus the emotions of the audience towards creating the first amateur film in vertical format, linking different cultures and customs through art and creation.
“Throughout all these years of cooperation with Sarajevo Film Festival, Atlantic Group has risen above the role of a sponsor and, as a friend, provides unlimited support to the festival, the city of Sarajevo and everyone else taking part in the organization of this beautiful, unique story. Our friendship has developed great projects over the years, projects with which we have pushed the boundaries and spread the idea of Sarajevo Film Festival far beyond Sarajevo.
This year, we decided to give the opportunity to those who are the most important and because of whom all this is created in the first place – the audience throughout the region. The key idea was to create that special sense of participation and creation of the first amateur film to all those who love film, art and culture and who simply feel that basic idea of all of us being a part of the same movie.
Creativity has no limits, and we are very pleased with the response and the echo of the project across the region. We are delighted to see how many people have recognized them selves in this idea and especially grateful to all who supported us in this project and who have, with their participation, spread our passion and love for Sarajevo Film Festival even further, ” said Miranda Mladin, Executive Director of Atlantic Group’s Central Marketing Department.
Through constant communication with its consumers, Argeta has come to a perfect formula – a gluten-free meal, free of preservatives, artificial colors and taste enhancers… A formula without all those additives without which the final product is of a better quality, is healthier and more delicious.
“Year after year, it gives us great delight to host this breakfast for participants and guests of the Festival, as well as numerous media representatives,” said Mirsada Kadribašić, Senior Brand Building Manager for Argeta in Bosnia, adding: “We are proud of Argeta being woven into the tradition of Sarajevo Film Festival, the largest cultural event in the region, for the eleventh year in a row. ”
Inspired by the idea of everything without which our lives could be better and more beautiful, Argeta organized a prize game for all citizens titled WITHOUT what would your every day life be more beautiful?
Inspired film lovers will be sending their short films during the festival and the two most creative ones will be rewarded with a video camera so that the most talented are motivated to continue their artistic journey.
Who knows, maybe one of them is the future winner of the “Heart of Sarajevo”?