Advertisers in Great Britain last year earmarked a record five billion pounds for TV (more than six billion euros), according to the Great Britain association of commercial televisions Thinkbox. An interesting fact is that the biggest TV advertiser on British television was Facebook, which last year for the first time used TV advertising in the UK.
Compared to 2014, investment in TV advertising in the UK increased by 7.4 percent. Technology giants such as Google, Facebook and Netflix thus last year earmarked more than half of their marketing budget to television advertising, a total of over 600 million euros, or 14 percent more than in 2014.
Only ones that spent more for television advertising than tech companies were automotive and financial industries with 18% and 17% percent more than in 2014 respectively. Manufacturers of consumer goods increased their TV advertising budget by 14 percent. Their ads were among the highest rated, with Procter & Gamble in the lead with 30 billion ad views, while in third place is Unilever with 20 billion impressions.
Lindsey Clay, director of Thinkbox, believes such results are reflection of the popularity of television: “No media has such range and such connection with the public, and no other form of advertising enjoys such trust.” She also touched upon trends for 2016: “Internet companies have also realized the potential of TV advertising and are gradually increasing their investment in it. We expect that this trend will continue in 2016.”
