Drugi jezik na kojem je dostupan ovaj članak: Bosnian
The agency Via Media is organizing the Young Lions Competitions BiH as part of the Branding Conference. This is not only an exciting competition, but also a project of socially responsible character. UNICEF, as the lead organization for the promotion of children’s rights and their protection, became involved in the project, and provided prizes for the team that will represent Bosnia and Herzegovina in the global competition in Cannes.
Within the Young Lions Competitions BiH, teams consisting of two young professionals, completely separate from their senior directors and clients, will have the opportunity to test their skills and knowledge in two categories – PR and Design. Competitors have only 24 hours to produce the required campaign, which makes this competition unique. The jury will evaluate the works on the basis of how innovative is the idea, the creative quality of execution, and whether the message is well transferred.
In addition to providing prizes for participants, UNICEF will also receive the produced material, free of charge.
The winners of the local “Young Lions” competition will have the opportunity to prove themselves at the global stage, representing BiH in the global “Young Lions” competition in Cannes from 17 to 24 June, where they will test their mettle against colleagues from around the world.