By: Dina Dretvić
Mihnea Gheorghiu, Creative Director, Publicis Italy, and author of a hit campaign that presents influencers in a new light, is coming to Bosnia and Herzegovina.
Gheorghiu and his team have chosen a different approach to deal with the topic of individual influence and relationship between the brand and the consumer, and to take communication about influencers to a completely different level from the one we are used to.
At a time when everyone wants to become influencers, when companies and creative agencies analyse effect of influencers on a macro and micro level, Mihnea decided to present this topic from a different angle.
He and his team masterfully implemented their campaign, leaving very few who haven’t thought about real life and the modern burdens imposed on us by social networks. The campaign inspired the re-examination of the glamorous world of influencers that we see every day in the online environment.
In a series of several video ads, showing the greatest cliches of social networks, Mihnea has shown what kind of problems popular influencers face, suggesting that life could be far simpler if we would take that spotlight away from us and get away from the pressure that we must be “someone and something” on social networks.
This campaign suggests that we should enjoy the simplicity and the reality of our everyday lives, because no matter how famous we are on social networks, real strength lies in the hands of real friends.
The Branding Conference will offer an opportunity to meet this creative guru on the 31st of May, and you can save your seat here.
