All successful brands have several common features. One of them – the one that will remain engraved in ages – is certainly the influence they have on consumers, changing their business and the world around them for the better.
That’s why Hack the Influence is the slogan under which the organizers of the Branding Conference in Sarajevo invite brands to another educational gathering and constructive discussion with the global and regional genius minds of the advertising industry.
Via Media agency today presented the program of the conference, which will turn the unique exhibition space of Sarajevo’s Historical Museum next week into a big classroom for everyone who believes that education is a fundamental prerequisite for success of any kind.
The “class schedule” will cover areas of business strategy, creativity, inspiration, innovativeness, but also the topics that are not talked about so often, such as violating rules that are of no use to anyone.
The lecturers whom we will be listening on May 31 come from the world’s leading companies, and bring with them intense experiences that include the highest awards in advertising, huge market numbers, and significant business results.
One of them is Tino Anđić, Strategy Director of the O’KEY Group, Russia’s largest retail chain, whose lecture will offer insight into strategic large-scale planning, where there is no unnecessary scattering of information and which is dominated by logic, statistics and precision.
Will Rust, brand manager for Pandora Jewelry, will present his vision of advertising, which steers away from the established rules and achieves unexpected results.
Mark Shayler, founder of APE, will talk about the results that everyone likes and which relate to great savings and profits achieved through innovation and sustainability.
Creative Director of Publicis Italy, which globally services clients of the likes of Heineken and Diesel, Mihnea Gheorghiu, will present the concept of digital adaptation of campaigns, which challenges the role of social media influencers and focuses on consumers themselves.
A particularly interesting lecture was announced by Ravid Kuperberg, partner at Mindscapes, who will reveal special methods by which we can turn our creative processes and thoughts into “gold.”
The presented part of the content will certainly be complemented by additional segments and accompanying program that promises another unforgettable experience, opens up the possibility for new business collaborations and, most importantly, brings you an opportunity to meet some dear friends.
Although the Branding Conference this year recorded the biggest interest so far, if you hurry up to www.branding.ba, you might even get one of the remaining registrations. And then, on 31st of May, you just have to make sure you grab the best seat at the Museum of History, because this unique exhibition of creative thoughts of modern marketing will have no reruns.
