Although the term “Influencers” is quite a buzzword recently, the truth is that history has marked many influential individuals, who have left a mark on emotions, opinions, attitudes and behaviour of mankind. Some have created directions in art, some promoted science, some were the causes of wars, but there are also those because of whom products grew into brands.
That is why the Historical Museum of Bosnia and Herzegovina will be the perfect location for the 9th Branding Conference, which is set to take place on May 31 this year.
The slogan of this year’s Branding Conference, “Hack the Influence”, is not a call for mastering the skills of Social Media Influencing. At this year’s Branding Conference, global experts will talk about a much more complex concept of “influence”, which is a trait of brands with an attitude.
Branding Conference 9 reveals a major transformation of business thinking, which rests on the principle of creating a common value between brands and consumers, by solving the needs and challenges of the society with which they are connecting and creating new values.
Once again, distinguished experts and great speakers will present the ideas and ways on how to build a lasting influence through building the relationship between the brand and consumers. There will also be talk about how and why to form a brand with an attitude and what are the risks of taking a stand.
The theme “Hack the Influence” will be presented from different perspectives by: Mark Shayler, the owner of APE, UK, and an outstanding “business transformer”, Mihnea Gheorghiu, Creative Director of Publicis Italy, a rebel with a cause and a long list of awards for his creative work, Ravid Kuperberg, founder and partner at Mindscapes from Israel, one of the best trainers for creative thinking, and many more.
In a special part of the program of the ninth Branding Conference, as part of the partnership with the prestigious Cannes Lions festival, the winners of the Young Lions BiH competition will be announced. This competition is held for the third consecutive year and is a great opportunity for all young agency and independent professionals to present their talents to the global elite of the creative industry in Cannes. The teams of young creatives will create solutions for UNICEF, and the creative solution that is selected as the best will win the GRAND PRIX prize, whose total value is BAM 10,000 (€ 5,000).
It is not uncommon for such an event to be placed in a museum, since the purpose of every museum is to emphasize and present to the public the best of a time and a space. So, on 31 May, at the 9th Branding Conference, the Historical Museum of Bosnia and Herzegovina will bring us an exhibition of creative thoughts of the great names in the marketing industry of today. The exhibition will not be reprised, so consider getting your early bird ticket already at www.branding.ba.
