Source: AdAge
The star of the ad show of this year’s Oscars was undoubtedly Nike’s “Dream Crazier” ad, featuring Serena Williams as the narrator, but this wasn’t the only ad that starred women at the annual awards.
As AdAge reports, Shelley Zalis, CEO of The Female Quotient said “Diversity won the Oscars. We have now made gender equality a conscious decision within advertising.”
You can check out Nike’s “Dream Crazy” campaign, which drew praise across the internet with over 180,000 retweets and over 200,000 likes from Nike’s and Serena’s posts alone, here.
Other ads that prominently featured women were done by IBM, Cadillac and Budweiser.
In IBM’s “Dear Tech” ad, Tarana Burke, the founder of the Me Too movement, asks the question to tech: “Are you working for all of us or just a few of us.”
https://www.youtube.com/watch?v=gNF8ObJR6K8
Cadillac promoted its crossover/SUV line up in their #RiseAbove campaign with a series of ads that featured women at the wheel.
https://www.youtube.com/watch?v=Sv9hlWpvXgg
“Brands are holding themselves accountable today for representing women for who they truly are,” Zalis says.
In Budweiser’s case, though, that may still be a case of wishful thinking: The AB Inbev brewer ran an ad—which it originally had slated for the Superbowl but saved for the Oscars instead—featuring Charlize Theron for the brands limited-edition Reserve Copper Lager.
The ad shows the Oscar winner at a bar schooling a bunch of bros at billiards, darts and a boxing game before defeating one of them at arm wrestling—all without spilling a drop of her brew.
https://www.youtube.com/watch?v=8W2ZzoRRmns
The soundtrack suggests how hard it is to get the tone just right: The ad is set to Run-DMC’s “Tricky.” Sample lyrics? “These girls are really sleazy, all they just say is please me.”
