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    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

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  • News

    The M6 Educational Centre: We are proud to announce that the Professional Training Digital Marketing Vol.2 is on the way

    Institut-Terra-naslovnica

    Instituto Terra inspires new work by Gilberto Gil

    effie-slovenia-naslovnica

    Knowledge and inspiration on the 1st Effie Day

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    Curtain up for the Cannes Corporate Media & TV Awards 2021

    craft-jury-naslovnica

    Golden Drum represents Craft Jury, which will be chaired by Damisa Ongsiriwattana from Bangkok

    cockta-naslovnica

    DROM agency for COCKTA

  • Weekly topic
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

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    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

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    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

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    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

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    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

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    Three questions for Petra Krulc, Senior Vice President of Celtra

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Ana Vujadinović, Copywriter at McCann Podgorica in the race for Oscars

After this recognition, Ana has all the rights to dream of great recognitions in the world of advertising – even Cannes Lions, why not

20/09/2018
in News
2 min read
Ana Vujadinović, Copywriter at McCann Podgorica in the race for Oscars

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

The genre film in our language area has been quite neglected in recent years, so Iskra, a thriller by genre, has been accepted by critics as a refreshment. Film’s story takes place simultaneously in three different time frames, which are skillfully interwoven in an intriguing, tense and exciting way. The story follows Petar, a retired inspector whose monotonous retirement days are interrupted by the disappearance of his daughter, young journalist Iskra. The search for her opens the doors of the distant past, as long forgotten things start resurfacing. The main roles were entrusted to Mirko Vlahovic, Mladen Nelević and young Jelena Simić, who played the role of Iskra in a very subtle yet powerful way.

Meet Ana Vujadinović, copywriter at McCann Podgorica, who entered the race for Oscars thanks to the film Iskra. Here’s what she says about the movie, screenplay, and her job at McCann.

“Iskra, my first feature film, the scenario for which I wrote together with the director Gojko Berkuljan, is the Montenegrin candidate for the 91st Academy Awards – Oscars, in the category of Best Foreign Film in 2018. This beautiful news that our debut project will take a little walk to Hollywood (and we together with it, hopefully!), arrived just after I joined the McCann team. What a boost on the eve of a new beginning!

I could be falsely modest, but I won’t. The entire team behind Iskra is very much flattered with the trust and the candidate title. We had a lot of troubles to get this film finished. We did not hope for anything, and we became proof that the effort pays off, that our professions are not useless and, most importantly, that there are people who want to hear what we have to say.

After this success, I see no reason why I wouldn’t dream of some other great acknowledgment in the world of advertising. From a student project, filmed with a budget that isn’t enough to buy shoe laces, Iskra has become a Montenegrin candidate for Oscars. Why then would I not believe I could contribute to the creative team of McCann, and that we could do really great things together? You may think I’m speaking from a beginner’s elation, but regardless. I plan to keep my enthusiasm and enter the marketing world with great expectations, especially from myself.

Although my agency life has just started, I already notice many similarities and touchpoints with the life of a filmmaker. On both fronts you have to tell the truth. You have to package this truth and process it through the vortex of creativity, then give it a quality treatment, convey the message, and make the message reach the desired group of people. If you grab the attention of that group and make them think, after hearing what you have to say, you are on the right track.

The more I discover about the copywriter’s position, the more I feel the same kind of excitement and sparks in my body, as I’ve felt when I was beginning to discover scenario as a form, and film as a medium. I recognize the breadth and many ways to create space for creativity and expression, very similar to the one that film provides. It is up to me to continue learning, discovering, and succeeding in combining these two activities, to achieve good results. I hope I won’t falter!

Tags: McCann PodgoricaOscars
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