PORTAL Art&Business | PORTAL WOMANCOMM | KREATIVNI PORTFOLIO 03 | HOTEL JUGOSLAVIJA (PDF)
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    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

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    Mladi Lideri

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    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

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    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

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    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

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  • Vijesti

    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

    Virtual Drumming with Fernando Machado, Karolina Galácz, and Thomas Kolster

  • Tema sedmice
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

  • Kolumna

    Sponsors? What that?

    misa-naslovnica

    Miša Lukić: What can start-ups learn from sperm?

    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

    The Advertising Industry: From Alchemists to Distributors and Back Again

    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

  • Dnevnik

    Diary of a Methuselah #176 Will our industry come out of this better and smarter?

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

  • Mladi lideri

    Mladi liderji – Uroš Zorčič, New Moment Ljubljana: Vedno gledam na dela sama in ne postavljam v ospredje posameznih ljudi ali agencij

    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

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Home News

SEMPL predicts future of advertising!

This year’s SEMPL will be giving special attention to the development of breakthrough ideas, future of advertising and agencies, importance of language use and creativity, and the role of digital and influencer marketing

30/10/2017
in News
3 min read
SEMPL predicts future of advertising!

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

The nineteenth media trends conference SEMPL will be held on 23 and 24 November 2017 in Grand Hotel Bernardin in Portoroz. The organisers are expecting more than thousand participants and there will be over twenty international speakers. The talks will be focused on most prominent trends shaping the future of the media and communication industry.

Non linear marketing for more intimate relationship with consumers

Jamie Turner, the internationally renowned writer, speaker, CNN correspondent and 60 SecondMarketer.com blogger, will be talking about non linear marketing used by some of the most contemporary fashion brands.

Creatives or imitators

The mysterious French blogger, Joe La Pompe will be sharing his knowledge and experience. He unveils adverts that had almost identical creative idea to those of different agencies at different times. Dave Birss, a British speaker, creative thinker and writer will be presenting how best to come up with new ideas.

Using words to be above the average

Susie Dent, a British TV personality and lexicographer will be talking about creative and calculated use of language. She will try to explain the importance for your message to be above the average thereby getting noticed and staying noticed by consumers. Ben Maher, the commercial director UK’s JCDecaux will be speaking about importance of being noticed and digital future of OOH advertising.

Technology – here and now

Nick Bicanic, the director and founder of RVLVR, one of the greatest visionaries of mobile technology in Silicon Valley, who creates stories in virtual reality, will be talking about the future of the key screenless media. Crt Podlogar, a digital strategist in Slovenian digital agency Red Orbit, will explain about changes in purchasing decisions, and transferring from TV to mobile platforms.

Sneha Nagesh, the PHD Global Business’ global director for research marketing will try to explain the gap between people and technology. Justin Rezvani, the founder and director of American company theAmplify and Marija Mijatovic, of Represent Communications (Serbia) an expert in PR communications, will present the influencer marketing, the latest hot topic in Slovenia and elsewhere. Jan Jilek, the director of Croatian Dotmetrics and Boris Rogan, the director of advertising agency TBWA Zagreb, will be talking about trust and deception, relevant metrics and transparency.

For an effective future

Andreas Schwabe, the director of Blackwood Seven, will be talking about the future of advertising agencies and ways of using artificial intelligence in strategic media planning. Jon Watts, the executive partner and co-founder of UK’s MTM will be talking about the next ten years for media marketing. John Dalton, the director of UK’s LSPR and LSPR Worldwide will be speaking about managing and reasons for (non) effectiveness.

Workshops: from digital marketing to overcoming stereotypes

There will be eight workshops at SEMPL. Igor Pauletic, the founder and director of FrodX Slovenia and Matija Jamnik, co-founder of JK Group Slovenia will be holding a workshop on digital marketing and technology.  The founder and director of Mayer McCann Slovenia, Marko Majer will be talking about what is it that moves generation Y in the advertising industry. Slavoljub Stankovic, the creative director of Mercator-S from Serbia, will present his views on brands. Sasa Stankovic, the director of online sales of Croatian FOREO, will be talking about changing marketing strategies using technology. Igor Mali, the operational director of iProm and Dragoslav Radin, Beenius’ general director will be talking about the future of TV. Vasja Grabner, Slovenian AV studio art director, will focus on losing stereotypes to become more effective. A team of trainers DIMAQ will be explaining that web analysis is not necessarily complicated. They will also show how to become internationally certified expert in digital marketing for IAB Europe and talk about legislative challenges and obstacles for media industry.

The 19th SEMPL program can be found on its webpage, and for more information about speakers follow this link.

Tags: DigitalDigital marketinginfluencer marketingMedia trendsSempl
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