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    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

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    Exclusive: Media Marketing declares Diego Maradona tribute – the video of the year! This is the interview with the team who made everything happen in only five days!

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    Aleksandra Dilevska: The CORONA Crisis has forced us to show our true mettle and take a leap into the future

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    Diary of a Methuselah #176 Will our industry come out of this better and smarter?

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

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    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

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    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

    Three questions for Philippe Paget, AdForum: PHNX is encouraging the industry to “rise and shine”

    Three questions for Saša Leben: Foundation for development of Formitas in the future will continue to be its essence of today – strategic know-how and brand

    Three questions for Tiffany Rolfe, Executive Vice President and Chief Creative Officer, R/GA, USA

  • WOMANCOMM
    nastja-naslovna-2-min

    Nastja Mulej: The time has come for women to show what they’ve got!

    Maja Kolarić: One of the beauties of art is how it can imbue a city with global spirit

    7 Notable Women in Advertising

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  • News
    Goodvertising-naslovnica

    Announcing the 10 winners of the Goodvertising Awards 2020 – recognising the greatest and most impactful campaigns

    white-squa-naslovnica

    WHITE SQUARE ADVERTISING FESTIVAL. IT’S TIME!

    30-godina-naslovnica

    30 Years of Experience

    influenceri-naslovnica

    Influencing the influencers

    plaktivat-naslovnica

    The 13th Plaktivat competition on the topic of Solidarity is open

    revolver-naslovnica

    REVOLVER signs four new international directors

  • Weekly topic
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Interview
    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

    Ogilvy Social.Lab NASLOVNA

    Exclusive: Media Marketing declares Diego Maradona tribute – the video of the year! This is the interview with the team who made everything happen in only five days!

    intervju-naslovnicaa

    Aleksandra Dilevska: The CORONA Crisis has forced us to show our true mettle and take a leap into the future

    steven-farell-naslovnica-nova

    Stephen Farrell: The influencer industry is over saturated and lacks diversity

    Neli Angelova: Corporate social responsibility is no longer a trend, but reality

  • Opinion
    misa-naslovnica

    Miša Lukić: What can start-ups learn from sperm?

    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

    The Advertising Industry: From Alchemists to Distributors and Back Again

    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

    Pripravljeni na vse, kar sledi

  • Diary

    Diary of a Methuselah #176 Will our industry come out of this better and smarter?

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

  • Young Leaders

    Mladi liderji – Uroš Zorčič, New Moment Ljubljana: Vedno gledam na dela sama in ne postavljam v ospredje posameznih ljudi ali agencij

    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • 3 questions
    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

    Three questions for Philippe Paget, AdForum: PHNX is encouraging the industry to “rise and shine”

    Three questions for Saša Leben: Foundation for development of Formitas in the future will continue to be its essence of today – strategic know-how and brand

    Three questions for Tiffany Rolfe, Executive Vice President and Chief Creative Officer, R/GA, USA

  • WOMANCOMM
    nastja-naslovna-2-min

    Nastja Mulej: The time has come for women to show what they’ve got!

    Maja Kolarić: One of the beauties of art is how it can imbue a city with global spirit

    7 Notable Women in Advertising

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Home News

SEMPL predicts future of advertising!

This year’s SEMPL will be giving special attention to the development of breakthrough ideas, future of advertising and agencies, importance of language use and creativity, and the role of digital and influencer marketing

30/10/2017
in News
3 min read
SEMPL predicts future of advertising!

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

The nineteenth media trends conference SEMPL will be held on 23 and 24 November 2017 in Grand Hotel Bernardin in Portoroz. The organisers are expecting more than thousand participants and there will be over twenty international speakers. The talks will be focused on most prominent trends shaping the future of the media and communication industry.

Non linear marketing for more intimate relationship with consumers

Jamie Turner, the internationally renowned writer, speaker, CNN correspondent and 60 SecondMarketer.com blogger, will be talking about non linear marketing used by some of the most contemporary fashion brands.

Creatives or imitators

The mysterious French blogger, Joe La Pompe will be sharing his knowledge and experience. He unveils adverts that had almost identical creative idea to those of different agencies at different times. Dave Birss, a British speaker, creative thinker and writer will be presenting how best to come up with new ideas.

Using words to be above the average

Susie Dent, a British TV personality and lexicographer will be talking about creative and calculated use of language. She will try to explain the importance for your message to be above the average thereby getting noticed and staying noticed by consumers. Ben Maher, the commercial director UK’s JCDecaux will be speaking about importance of being noticed and digital future of OOH advertising.

Technology – here and now

Nick Bicanic, the director and founder of RVLVR, one of the greatest visionaries of mobile technology in Silicon Valley, who creates stories in virtual reality, will be talking about the future of the key screenless media. Crt Podlogar, a digital strategist in Slovenian digital agency Red Orbit, will explain about changes in purchasing decisions, and transferring from TV to mobile platforms.

Sneha Nagesh, the PHD Global Business’ global director for research marketing will try to explain the gap between people and technology. Justin Rezvani, the founder and director of American company theAmplify and Marija Mijatovic, of Represent Communications (Serbia) an expert in PR communications, will present the influencer marketing, the latest hot topic in Slovenia and elsewhere. Jan Jilek, the director of Croatian Dotmetrics and Boris Rogan, the director of advertising agency TBWA Zagreb, will be talking about trust and deception, relevant metrics and transparency.

For an effective future

Andreas Schwabe, the director of Blackwood Seven, will be talking about the future of advertising agencies and ways of using artificial intelligence in strategic media planning. Jon Watts, the executive partner and co-founder of UK’s MTM will be talking about the next ten years for media marketing. John Dalton, the director of UK’s LSPR and LSPR Worldwide will be speaking about managing and reasons for (non) effectiveness.

Workshops: from digital marketing to overcoming stereotypes

There will be eight workshops at SEMPL. Igor Pauletic, the founder and director of FrodX Slovenia and Matija Jamnik, co-founder of JK Group Slovenia will be holding a workshop on digital marketing and technology.  The founder and director of Mayer McCann Slovenia, Marko Majer will be talking about what is it that moves generation Y in the advertising industry. Slavoljub Stankovic, the creative director of Mercator-S from Serbia, will present his views on brands. Sasa Stankovic, the director of online sales of Croatian FOREO, will be talking about changing marketing strategies using technology. Igor Mali, the operational director of iProm and Dragoslav Radin, Beenius’ general director will be talking about the future of TV. Vasja Grabner, Slovenian AV studio art director, will focus on losing stereotypes to become more effective. A team of trainers DIMAQ will be explaining that web analysis is not necessarily complicated. They will also show how to become internationally certified expert in digital marketing for IAB Europe and talk about legislative challenges and obstacles for media industry.

The 19th SEMPL program can be found on its webpage, and for more information about speakers follow this link.

Tags: DigitalDigital marketinginfluencer marketingMedia trendsSempl
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