Drugi jezik na kojem je dostupan ovaj članak: Bosnian
Zelene Doline dairy products are produced from fresh Slovenian milk and prepared in cooperation with local producers. In order to establish relationships with local producers, Mlekarna Celeia presented their new product this autumn: Fruit yoghurts made of hundred percent Slovenian fruit and milk. In their communication, the road goes from dairy to… the orchards.
The name of this new line, Fruit Country, is linking the tradition of Mlekarna Celeia’s relationship with local producers and the unique advantage of products made from Slovenian fruit and milk. There is also new packaging showing the fresh fruit prominently. The use of black and gold colours accentuates the premium quality of the product. The story of this product is being told through a TV ad, and the message is rounded off with the slogan Fruit Country, Full of Taste.
CREDITS:
Client: Mlekarne Celeia
Creative Agency: Pristop
Campaign elements: TV ad, billboard
Client representative: Dan Špendal, Alenka Krajnc
Client director in the agency: Barbara Modic
Agency project leader: Simona Mladenović, Barbara Drnovšek
Creative director: Dominik Bagola
Screenplay: Eva Gjörek
Art director: Vida Igličar
Designer: Vida Igličar
Production Leader: Damjana Grošelj
3D artist: Jaka Tavš
Director: Miha Mlaker
Production house: Nora
Postproduction: Art Rebel 9
Media Agency: Pristop Media