PORTAL Art&Business | PORTAL WOMANCOMM | KREATIVNI PORTFOLIO 03 | HOTEL JUGOSLAVIJA (PDF)
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  • Vijesti

    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

    Virtual Drumming with Fernando Machado, Karolina Galácz, and Thomas Kolster

  • Tema sedmice
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

  • Kolumna

    Sponsors? What that?

    misa-naslovnica

    Miša Lukić: What can start-ups learn from sperm?

    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

    The Advertising Industry: From Alchemists to Distributors and Back Again

    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

  • Dnevnik

    Diary of a Methuselah #176 Will our industry come out of this better and smarter?

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

  • Mladi lideri

    Mladi liderji – Uroš Zorčič, New Moment Ljubljana: Vedno gledam na dela sama in ne postavljam v ospredje posameznih ljudi ali agencij

    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

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Pornhub’s chief creative coming to Digital Shapers Conference in Zagreb

How to deal with specific constraints when creating campaigns, and which strategies to use to avoid them? Find out at the Digital Shapers Conference

16/11/2017
in News
2 min read
Pornhub’s chief creative coming to Digital Shapers Conference in Zagreb

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

How to set up a digital department within a company, how to automate marketing or how to build a global company in Croatia are just some of the questions that will be answered by the Digital Shapers Conference, which will be held on 30 November, organized by RTL Croatia, in Zagreb’s Kaptol Boutique Cinema.

On this occasion, numerous experts will arrive in Zagreb to present successful projects in the field of digital transformation through lectures and panels.

Pornhub’s chief creative coming to Digital Shapers Conference in Zagreb 1

Among them will be Alex Katz, one of the two founders of the marketing agency Officer & Gentleman, best known for their longstanding work on promotional campaigns for Pornhub. His workshop titled “Technology: How Pornhub Became Viral” will give participants the opportunity to create the basics of their own viral campaign for the world’s largest adult network. Katz is an award-winning creative who has worked for the world’s best global agencies for decades to create campaigns for global brands like Samsung, Google, or Microsoft. “During the workshop I will talk about the specific constraints we face when creating a campaign, as well as the strategies we use to avoid them,” Katz said.

Evangelos Papathanassiou, a man with twenty years of experience in digital marketing, is also coming to Zagreb. Papathanassiou is a distinguished consultant whose clients include Bertelsmann, RTL, ProSieben, RedBull Media House, Sport1, Bayern Munich, Bundesliga, UEFA and others.

Pornhub’s chief creative coming to Digital Shapers Conference in Zagreb 2

“I have helped companies understand new business mechanisms and adapt to the digital world, and I did all that long before the term digital transformation was coined,” Papathanassiou said.

Digital Shapers Conference will also host Richard Rodgers, head of marketing at Infobip, the largest Croatian software company. In his 20 years long career, he was also an entrepreneur and investor, owner of a digital marketing company, and given that the services of Infobip are used by more than four billion people worldwide, he certainly has plenty to tell. Same as Matija Žulj, founder of Agrivi, one of the eight best agricultural apps in the world that has launched a digital transformation in the agricultural sector. At this time Agrivi is available in 17 languages ​​and is used by more than 40,000 farmers in more than 150 countries worldwide.

RTL will run the Digital Shapers platform throughout the year – tracking progress and stories of digital shapers, promoting their projects, monitoring good practices from other countries, and there are also plans to develop a digital transformation index.

Along with inspirational lectures and panels to be held in two Kaptol Boutique Cinema halls and a number of practical workshops, the first Digital Shaper of Croatia will be selected. Digital Shaper of Croatia is an award that will celebrate individuals who have contributed most to digitalisation and transformation of Croatia through their work.

Tags: Digital marketingDigital ShapersInfobipPornhubRTL Croatia
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