Google has managed to leave the recent data and ad safety scandals behind them, and climb the top of the global corporate responsibility ranking list.
Just after it was announced that the search giant pulled out from a $10bn Pentagon contract, Reputation Institute issued their global corporate responsibility study, in which Google took the top spot thanks to its ‘exceptional’ workplace culture.
Disney took the second spot, continuing to win the hearts all over the world, while LEGO dropped to third place.
Chief reputation officer at the Reputation Institute Stephen Hahn-Griffiths commented on the study: “This year’s results demonstrate an important inflection point. We are now in an era when companies need to go beyond just social responsibility – they must have fiscal, social, environmental and employer responsibility. There is unique opportunity for a company to raise the bar and deliver on higher expectations for a holistic commitment to corporate responsibility.”
The ranking is based on 230,000 individual public ratings for 140 multinational firms. When it comes to Europe however, LEGO still holds the title of the most trusted brand.
Top ten on this year’s corporate responsibility list are:
- Walt Disney Company
- The LEGO Group
- Natura
- Novo Nordisk
- Microsoft
- Bosch
- Canon
- Michelin
- IKEA
