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  • Vijesti

    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

    Virtual Drumming with Fernando Machado, Karolina Galácz, and Thomas Kolster

  • Tema sedmice
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

  • Kolumna

    Sponsors? What that?

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    Miša Lukić: What can start-ups learn from sperm?

    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

    The Advertising Industry: From Alchemists to Distributors and Back Again

    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

  • Dnevnik

    Diary of a Methuselah #176 Will our industry come out of this better and smarter?

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

  • Mladi lideri

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    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

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Home News

These famous logos have been remade for the Coronavirus Age

Slovenia-based creative Jure Tovrljan incorporated 'social distancing' and other measures to famous marks

21/09/2021
in Featured, News
3 min read

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

https://www.youtube.com/watch?v=C3HonUgiaLI

Jure Tovrljan, a creative director based in Slovenia, has given makeovers to famous brand’s logos to make them more relevant for the coronavirus age. The Mastercard circles and the Olympics rings now maintain safe distances apart from each other; under Nike‘s swoosh reads, “Now Don’t Do It;” the Starbucks mermaid wears a protective mask; Jerry West’s silhouette in the NBA logo is now lounging in front of a laptop; the Target bullseye adds “easy” before the wordmark, LinkedIn is now “LinkedOut,” and Corona Extra‘s symbol now reads “Need new name.”

On the sharing site Dribbble, Tovrljan wrote, “Just an idea of how logos should look like in these difficult times. Hang in there, guys. Stay home.”

He featured the logos on his Behance page just as advertisers have made real adjustments to their logos for the times. Agency Gut reworked Latin American technology company Mercado Libre’s mark, which features a handshake, into a symbol with a fistbump.

Tovrljan works out of a shop called AV Studio, a 41-year-old independent Slovenian agency of 60+ people that counts both domestic and international companies among its clients, including Chinese appiance firm Hisense/Gorenje and several P&G brands.

He started to create the new logos about a week ago. “Things around COVID-19 seriously started to go out of hand and all my social media feeds were flooded with cheap memes,” he says. “I decided to revive an old passion, logo design and I saw an opportunity for some quality content that I would be glad to see on my social feed in these difficult times.”

The idea first came to him when he was looking at the Starbucks logo and “ was thinking about how the mermaid would look like with a mask,” he says.

Tovrljan said he started the project by looking at the most iconic marks—Nike, Apple, Starbucks, and Coca-Cola—but revising all of those weren’t as easy as it might seem and he “found that some have the potential and some don’t.”

As for the response he’s gotten on the work, “I had some negative comments at first, but it was all done in a positive spirit,” he says. “I just wanted to spread the message in a different way and let people know to keep their social distance, stay at home if possible. After the ball started rolling, everyone saw it as something positive and creative.”

Though he hasn’t yet directly heard from any of the logo owners, “I believe that the brands I used won’t resent me for tweaking their logos in a spoofy way that can creatively put a smile on our worried faces,” he says.

Tags: Slovenia
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