PORTAL Art&Business | PORTAL WOMANCOMM | KREATIVNI PORTFOLIO 03 | HOTEL JUGOSLAVIJA (PDF)
Media-Marketing.com
  • Vijesti

    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

    Virtual Drumming with Fernando Machado, Karolina Galácz, and Thomas Kolster

  • Tema sedmice
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

  • Kolumna

    Sponsors? What that?

    misa-naslovnica

    Miša Lukić: What can start-ups learn from sperm?

    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

    The Advertising Industry: From Alchemists to Distributors and Back Again

    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

  • Dnevnik

    Diary of a Methuselah #176 Will our industry come out of this better and smarter?

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

  • Mladi lideri

    Mladi liderji – Uroš Zorčič, New Moment Ljubljana: Vedno gledam na dela sama in ne postavljam v ospredje posameznih ljudi ali agencij

    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

  • WomanComm
  • B/H/S
No Result
View All Result
Media-Marketing.com
  • Vijesti

    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

    Virtual Drumming with Fernando Machado, Karolina Galácz, and Thomas Kolster

  • Tema sedmice
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

  • Kolumna

    Sponsors? What that?

    misa-naslovnica

    Miša Lukić: What can start-ups learn from sperm?

    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

    The Advertising Industry: From Alchemists to Distributors and Back Again

    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

  • Dnevnik

    Diary of a Methuselah #176 Will our industry come out of this better and smarter?

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

  • Mladi lideri

    Mladi liderji – Uroš Zorčič, New Moment Ljubljana: Vedno gledam na dela sama in ne postavljam v ospredje posameznih ljudi ali agencij

    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

  • WomanComm
  • B/H/S
No Result
View All Result
Media-Marketing.com
No Result
View All Result
Home News

Danish crossmedia manager Ole Huld will defend his stance on Play Media Day 5: Tech is cool, but humans are cooler

"It is necessary to have a brain that sees opportunity instead of problem"

14/02/2020
in Featured, News
5 min read

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

Fifth Play Media Day will do its best to give the region the opportunity to hear the best presenters and trends when it comes to the creative industry. That is why this year, one of the presenters will also feature the excellent Danish crossmedia producer, concept developer and social storyteller Ole Huld, who has years of experience in various media.

This independent creative manager has worked on numerous projects with a wide spread range, and no matter if it is about art, literature, sport, history or politics, he always aims to get the most out of himself and the team he works with.

He started his own business, won numerous awards, and claims to enjoy his business, successfully bringing fun to his work days. It aims to inspire anyone who is not yet sure if they can start a new job on their own. Below we bring an interview that will confirm that 5th June you simply have to spend at a regional communication event in Banja Luka.

You are a crossmedia project manager. What exactly does this mean?

It means that I’m creating projects and content on all kinds of media. I’ll try to be where the users are. That can be TV, radio, web or in the real physical world. Screens are great but sometimes it makes more sense to put your content out in public space or on piece of chewing gum.

The project manager title doesn’t describe my role that well. I’m making the concepts, I’m talking to all the departments and external partners and I’m orchestrating the projects so all the included medias get the content that fits.

How did you get into your current field of work? Did you always want to be in it?

I guess it’s a mixture of skills, luck and circumstances. I never wanted to be a regular journalist, so from day 1 I’ve strived to make projects with a crossmedia-feel. Also before the term was used that much. My first job (after milking cow on my hillbilly hometown farm) was creating a Wikipedia before Wikipedia so I’ve always been a digital worker. After I got kids I kind a got a bit critical about watching too much on a screen. That turned me naturally towards more event-based projects. That’s where I found my love and my superhero-skills. Taking the best from the digital and the analog world and merging the two worlds and bringing in my quirky sense of humor and love for well-designed concepts. So it’s like a hobby with a job in (sounds more fun in Danish – hobby med et job i).

What is your typical day like?

It’s definitely not being in an office from 8-17. Especially not after I got independent and started my own company. I’ve been blessed with great bosses, that have understood, that my ideas works the best if I can plan my own day. Most great ideas come while I’m running, reading a book or cooking and not when I’m sitting at a desk. And then the ideas get qualified while I play ping-pong with good friends, colleagues and co-creatives. Sometimes I just need a person as a wall to throw ideas at. And most often it grows when I share my ideas.

But a typical day: Getting up, getting kids to school, drinking coffee and watching out the window half an hour, then I typically work 5 tomato-timed sessions (30 minutes), workout half an hour, eat, and then take some tomato-timed sessions until 3 o’clock where I try to focus on picking the kids up at school.

Most days don’t go that perfectly timed, since there are meetings, phone calls, creator’s block, creative crisis, life crisis, feelings of genius – you know the drill. But it’s a mix of freedom, concentrated work, silence, googling and coffee and music.

I’ve have tried to drop the smartphone to get my brain and life back. That’s actually a quite good life hack. It’s quite depressing to think about that you pick up your phone 75-90 times a day instead of thinking and creating cool projects.

What are the most important qualities that crossmedia project manager needs?

A great overview. And a brain that sees opportunity instead of problems. I’ve worked as a chef earlier and it’s much like this. Just keeping an eye on all the pots and pans and hope you don’t get burned while doing it. And I got 3 kids in 21 months some years ago. Compared to that the multitasking skills needed at work is nothing.

Can you tell us more about interesting concept „GrillTennis” ?

Don’t get me started here. Then I’ll never stop. GrillTennis is a sport-, art- and much more-concept I created when I was studying. A stupid game where to-mans-team are trying to get a small plastic ball in a cup placed in a grill. It started out really small, but 5 years ago I re-invented it and added some vintage 80’s-feel to the concept and then it kind of fired off. First I was hired 15 weeks by a TV-station to travel around with the sport and now we are making World Cups, have a Copenhagen-based league and are making all kind of events.

It’s not that big but I had become my interactive business-card and conversation-starter – and then it’s so fun to play. I guess I will use my visit to start at league in Bosnia-Herzegovina.

What can people expect from you on Play Media Day 05 conference?

A different look on how to make projects. In big and small scale. I will tell more about my method – which I call Social Storytelling – and hopefully giving some inspirations about how to do it yourself. I will use some examples from my work to describe it and if you’re lucky I’ll give some good advises at the end.

It’s a lot about merging work and having fun at the same time.

What are the current crossmedia trends?

People are getting tired of staring at their screen and people are finally realizing that the answer to everything isn’t an iPad. So It’s a lot about using technology clever while we are remembering that we are people of flesh and blood walking around in the real world.

I want to be avant-garde and want to be steps ahead of current trends. But we are all influenced by our surroundings. And I actually think the movement away from digital towards more analog meetings , that we want to re-connect with nature, that we buy a dumb phone and stuff like that is a trend.

Now it’s a bit class-divided. People with a lot of resources are aiming for more time with each other, for less screen time etc – while the people with fewer resources are dealing with all the bad digital habits… The zombie-life. I try to mix the two positions and think there’s a good market for that kind of ambitions.

More details about fifth regional communications event Play Media Day available on www.playmediaday.com. Get your tickets on time, among more than 1000 participants from creative industry, with 50% off until 1st of March. See you on Play Media Day 05! Communication is endless!

Tags: Bosnia and Herzegovina
ShareTweetShare

Related Posts

News

Do you want to be a part of the team of one of the leading IT companies in Bosnia and Herzegovina in the position of Content Strategist / Copywriter in Sarajevo? This is an ideal opportunity for you!

21/09/2021
Interview

The founder and creative director of the agency “Electric And Analog” from Australia will participate in Play Media Day!

21/09/2021
Topic of the week

Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

16/03/2020
News

THIS TOILET PAPER CAN SAVE YOUR ASS!

04/03/2020
News

The ad genius coming to this year’s Play Media Day to talk about the importance of music in advertising!

21/09/2021
News

Red Dot Award: Brands & Communication Design 2020 starts on 24 February

20/02/2020
Next Post

Zrinka Horvat Goodman, Creative Director of Bruketa&Zinic&Grey, in the Grand Jury of New York Festivals Advertising Awards

Media-Marketing.com

2011-2020 © All rights reserved.

Portal Media-Marketing.com

  • About us
  • Marketing
  • Impressum
  • Contact
  • Terms and Conditions
  • Privacy Policy

Social Media

  • News
  • Topic of the day
  • Interview
  • Opinion
  • Diary
  • Young Leaders
  • Three questions
  • Media Marketing
    • About us
    • Marketing
    • Impressum
    • Contact
    • Terms and Conditions
    • Privacy Policy
  • Advanced search
  • en English
  • bs Bosnian

2011-2020 © All rights reserved.