PORTAL Art&Business | PORTAL WOMANCOMM | KREATIVNI PORTFOLIO 03 | HOTEL JUGOSLAVIJA (PDF)
Media-Marketing.com
  • Vijesti

    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

    Virtual Drumming with Fernando Machado, Karolina Galácz, and Thomas Kolster

  • Tema sedmice
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

  • Kolumna

    Sponsors? What that?

    misa-naslovnica

    Miša Lukić: What can start-ups learn from sperm?

    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

    The Advertising Industry: From Alchemists to Distributors and Back Again

    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

  • Dnevnik

    Diary of a Methuselah #176 Will our industry come out of this better and smarter?

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

  • Mladi lideri

    Mladi liderji – Uroš Zorčič, New Moment Ljubljana: Vedno gledam na dela sama in ne postavljam v ospredje posameznih ljudi ali agencij

    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

  • WomanComm
  • B/H/S
No Result
View All Result
Media-Marketing.com
  • Vijesti

    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

    Virtual Drumming with Fernando Machado, Karolina Galácz, and Thomas Kolster

  • Tema sedmice
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

  • Kolumna

    Sponsors? What that?

    misa-naslovnica

    Miša Lukić: What can start-ups learn from sperm?

    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

    The Advertising Industry: From Alchemists to Distributors and Back Again

    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

  • Dnevnik

    Diary of a Methuselah #176 Will our industry come out of this better and smarter?

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

  • Mladi lideri

    Mladi liderji – Uroš Zorčič, New Moment Ljubljana: Vedno gledam na dela sama in ne postavljam v ospredje posameznih ljudi ali agencij

    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

  • WomanComm
  • B/H/S
No Result
View All Result
Media-Marketing.com
No Result
View All Result
Home News

The ad genius coming to this year’s Play Media Day to talk about the importance of music in advertising!

Diederik van Middelkoop: Audi‘s Super Bowl commercial is my biggest creative challenge“

21/09/2021
in Featured, Interview, News
3 min read

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

Diederik van Middelkoop is the Executive Creative Director and partner at Amp.Amsterdam, a music agency specialising in sonic branding, music production and music supervision. His clients have included Samsung, Google, Nike, Adidas, Coca-Cola, Heineken, Audi, Qatar Airways, etc. At the 5th Play Media Day he will share with the audience what it is like to work with the world’s most powerful companies and the importance of music in advertising. The music supervisor for advertising campaigns and brand identity around the world is responsible for some of the most well-known global commercials. Finally, the regional creative industry will have the opportunity to meet this advertising genius.

Can you tell us more about yourself? 

Van Middelkoop: I am the Creative Director and partner at Amp.Amsterdam, the sonic branding company. The love for music started when I was a little boy. I wrote my first song when I sat down behind my parents’ piano for the first time. My brother was already an accomplished musician, and it was only after he had left the house that I had the guts to put my fingers on the keys myself. He had been relentless in his studying the flute and piano at the Amsterdam Conservatory, all day every day. He was miles ahead of me as a musician. But: I touched the piano, and it touched me back. I feel blessed that I can now work with talented musicians every day, to make the world a better place with music.

How did you start out in advertising?

Van Middelkoop: A friend of mine had sent me a newspaper ad about a music studio in Hilversum (The Netherlands) looking for a music fanatic, as a researcher. I applied for the job, and after some really hard rounds of research – I believe there were some 150 candidates in the mix – I got the job. I very quickly became a producer, and ended up running the studio and the team.

You are currently Creative Director at Amp. Amsterdam. Can you tell us more about the agency? 

Van Middelkoop: Amp.Amsterdam, The Sonic Branding Company, is a great collective of multi-talented people. We help brands to move at the speed of culture. We truly believe in bridging the gap between the world of ‘brands’ on the one hand, and the world of ‘music’ on the other. These worlds need each other, more and more, and we are there to make that synergy happen. Our partnership with Universal Music Group gives us unparalleled insights into global music consumer behaviour, as well as unsurpassed inroads into the world’s biggest music catalogue and artist roster.

How does music make advertising more memorable?

Van Middelkoop: Music makes everything more memorable, including advertising :) Only two things anchor in the emotional part of the human brain immediately, and incredibly effectively: Music (sound) and smell. As humans, we relate to music so strongly, in such a visceral way. Music lifts us up, knocks us down, makes us feel exultation, makes us feel sad, romantic, and so many other things. Pretty much any emotion can be fueled by the right type of music. Any form of inter-human communication – including advertising – making great use of its power, can be highly effective. This makes music one of the most powerful communication tools available to brands and advertising.

What has been the biggest creative challenge in your career to date?

Van Middelkoop: I think the biggest creative challenge has been the most recent job we’ve been working on for Audi‘s Super Bowl commercial. Advertising agency 72andSunny Amsterdam approached us at the end of last year with the request to re-record the iconic song “Let It Go” of Disney’s hit film Frozen, for a commercial of Audi’s e-tron® Sportback. Because of the unique partner relationship between Amp.Amsterdam and Universal Music Group / Disney, we were the perfect partner to take on the music supervision of the entire project. We are very proud of the result:

What can people expect from you on Play Media Day 05 conference?

Van Middelkoop: I hope to give the audience an insight into the power of music for brands, in the broadest sense of the word. I will share international examples, successes and failures, some history, and thoughts looking forward. Our industry is changing rapidly, I have my views to share, and I hope they will be of some value. Sonic Branding is a huge trend, and worthy of acknowledgement. I will happily share some of Amp.Amsterdam’s experiences as a sonic branding company, our insights, and our predictions. What’s the number one piece of advice you have for young people in advertising? Aspire to be an honest voice in a realm that can easily be all false.

More details about fifth regional communications event Play Media Day available on www.playmediaday.com. Get your tickets on time, among more than 1000 participants from creative industry, with 30% off until 1st of April. See you on Play Media Day 05! Communication is endless!

Tags: Bosnia and Herzegovina
ShareTweetShare

Related Posts

News

Do you want to be a part of the team of one of the leading IT companies in Bosnia and Herzegovina in the position of Content Strategist / Copywriter in Sarajevo? This is an ideal opportunity for you!

21/09/2021
Interview

The founder and creative director of the agency “Electric And Analog” from Australia will participate in Play Media Day!

21/09/2021
Topic of the week

Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

16/03/2020
News

THIS TOILET PAPER CAN SAVE YOUR ASS!

04/03/2020
News

Red Dot Award: Brands & Communication Design 2020 starts on 24 February

20/02/2020
Interview

Creative Director at Imago Ogilvy Agency, winner of the Cannes Lion, is coming to the 5th Play Media Day!

19/02/2020
Next Post

THIS TOILET PAPER CAN SAVE YOUR ASS!










Media-Marketing.com

2011-2020 © All rights reserved.

Portal Media-Marketing.com

  • About us
  • Marketing
  • Impressum
  • Contact
  • Terms and Conditions
  • Privacy Policy

Social Media

  • News
  • Topic of the day
  • Interview
  • Opinion
  • Diary
  • Young Leaders
  • Three questions
  • Media Marketing
    • About us
    • Marketing
    • Impressum
    • Contact
    • Terms and Conditions
    • Privacy Policy
  • Advanced search
  • en English
  • bs Bosnian

2011-2020 © All rights reserved.