Drugi jezik na kojem je dostupan ovaj članak: Bosnian
This Valentine’s Day, Burger King Israel decided to surprise its adult customers with a truly unexpected, and for some perhaps even awkward treat. The company yesterday offered Valentine’s Day meal packages, which are strictly 18+.
Why you might ask. Well, because the company, and their agency Leo Burnett Israel, thought the adults should play too, so these meals offer toys just like the Kid’s Meal, but every toy inside is appropriate for a whole different age category.
“Kids have got their ‘Kid’s Meal.’ But what about grownups? Adults? Shouldn’t they have their own meal too? At least on Valentine’s?” asked the chain, and decided to put an adult toy inside every Valentine’s Day Meal, which also comes with 2 Whoppers, 2 french fries and 2 beers.
CREDITS
Client: Burger King Israel
Agency: Leo Burnett Israel
Chief Executive Officer: Adam Polachek
Executive Creative Director: Ami Alush
Copywriter: Oren Ben Naim
Art Director: Meital Miller
Producer: Menny Zarhia
Account Director: Idit Tzukerman