Source: TheDrum
Amid the Valentine’s Day and the Teen Dating Violence Awareness Month which is also marked this February, organization Day One, dedicated to reducing the prevalence of sexual abuse and violence, and agency BBDO New York have released a powerful animated film that warns teens of dating abuse.
The short film called Sunshine taps into a disturbing teen relationship that seems innocent at first glance, but abusive when examined more closely.
The film which features unusual and very attractive animation was directed by Guilherme Marcondes, and over the course of a seemingly ordinary cheesy love story portrays the initially subtle signs of abusive relationship, which only aggravate over time until it’s too late and the young woman seems stuck.
Throughout the film, the same song is playing, Walking on Sunshine, but as the story progresses, although the song doesn’t change its tune or rythm, it takes on an ironic spirit.
The film is meant to highlight the fact that not all abuse is physical. Emotional and verbal abuse is often even more insidious and difficult to separate from devotion, which is succinctly captured in the film’s final line: don’t confuse love and abuse.
