Source: youmark.it
This Valentine’s Day IKEA launched a new campaign in Italy, in partnership with DDB Italia Group, under the slogan „We’re made for change.“
The insight from which the campaign begins is that ordering not only has clear rational and functional thinking about the lives of people at home, but also enhances the emotional life of people, leaving more room for passion, emotion, creativity, and desire to socialize. This is exactly what happens in new IKEA’s movies.
In each of the 5 movies that make up the campaign, IKEA’s organizing solutions are applied to different rooms in the home, leaving more room for what is really important. The protagonists can devote themselves to learning tango or improving golf swings, hosting a dinner or even finding useful entertainment supplements.
https://www.youtube.com/watch?v=gVZpS4l5N5w
Credits
Executive Creative Directors: Luca Cortesini, Gabriele Caeti
Art Director: Daniele Baglioni, Alberto Rigozzi, Simone Sechi
Copywriter: Gianluca Nucaro, Camilla Nani, Luana Contu
Production Agency: Mercurio
Director: Augusto Zapiola
Musica: Sizzer – Michael Bertoldini
