By: Adnan Arnautlija
ZABA WINS SILVER EFMU AWARD FOR THE CAMPAIGN “I LIVE TODAY”
Marketing campaign for Zagrebačka Bank’s cash loans “I Live Today!” has won the silver award in the prestigious competition for the world’s most innovative marketing solutions in the financial industry, Efma-Accenture DMI Awards 2017, in the category of digital marketing.
Zaba’s campaign, designed by the Real Group, once again showed brand’s understanding for the clients’ needs. “I Live Today” takes the examples of passers-by who complete the sentence “I regret that I never …” and follows their reflection on the realization of unfulfilled desires, pointing out that missed opportunities from the past can actually create plans for the future. The tone of the campaign is positive and is inspired by the real expectations and desires of “ordinary” passers-by who realize that with a positive attitude and thinking things can come true as they conceived them. With the intense implementation, this campaign could be followed on TV, radio and online, including social networks and through the Bank’s internal and external channels.
BOOK “CRISIS COMMUNICATION MANAGEMENT” BY DAMIR JUGO PRESENTED IN CROATIA
After more than 15 years, the first Croatian university textbook on crisis communications was presented. Author of the book Menadžment kriznog komuniciranja (Crisis Communication Management) is Dr. Damir Jugo, dean of Edward Bernays High School of Communication Management and a long-time practitioner in public relations. Besides the author, the book was presented by Prof. Dr. Ana Tkalac Verčič and Prof. Dr. Božo Skoko from the University of Zagreb, rector of the University of Mostar Prof. Dr. Zoran Tomić and Editor-in-Chief of Jutarnji List Goran Ogurlić.
It is a book that follows a popular theme today – communication during a crisis, which affects individuals, businesses and politicians alike. The book provides a contemporary theoretical and practical view of crisis communication and crisis management, and addresses 22 concrete strategies that practitioners can implement in order to effectively combat crisis situations. (HUOJ)
COMPETITION FOR ADMISSION OF MEMBERS TO THE CROATIAN DESIGNERS ASSOCIATION
Croatian Designers Association has announced a competition for admission of new members. All interested candidates who meet the conditions laid down in the Rulebook for Membership are encouraged to apply for one of the following categories: professionals, trainees, students. Deadline: 20 November, 2017.
HDD members can become all citizens of the Republic of Croatia who accept the HDD Statute, who have proven their relevance to the practice, theory and promotion of the design profession, and all those who are in any way interested in the progress of design in Croatia. Members can also become persons who are not Croatian citizens, but are professionally related to the Republic of Croatia and contribute to the development of designs in Croatia.
Candidates who wish to become members of HDD should provide all required documentation within the specified deadline, prepared according to the instructions for each category. Detailed guidelines and criteria for admission into HDD membership are provided in the Rulebook for membership.
DEGORDIAN COLLABORATING WITH ONE OF THE MOST RENOWNED US LIFESTYLE PUBLISHERS
Degordian is successfully collaborating with one of the most prestigious US publishers, UrbanDaddy.
UrbanDaddy is a lifestyle publisher intended for men based in New York, but with presence across the United States and with more than 5 million subscribers.
In addition to publishing, UrbanDaddy has been organizing various events and activations in co-operation with numerous major world brands, and Degordian has worked on several related digital projects for them, some of which are:
- The Simple Life – a series of events across the US in collaboration with Nestea
- Summer Sendoff – activation in collaboration with Jack Daniels
- The Airline-Experience Personality Quiz – activation in collaboration with Emirates
Degordian and UrbanDaddy announce several more projects by the end of the year, and continued collaboration in the next year. (HURA)
NATIONAL GEOGRAPHIC ASSINGS BRAND MARKETING WORK TO MCCANN NEW YORK AFTER LAST YEAR’S HIT SUPER BOWL AD
National Geographic announced it has extended its partnership with McCann New York, naming it lead agency for brand marketing as a result of its award-winning Super Bowl 2017 campaign for “Genius,” NatGeo’s first scripted series about Albert Einstein.
McCann will now lead brand development for National Geographic, handling strategy and creative for all of its brand marketing efforts. Previously, NatGeo worked with various agencies, including 72andSunny, on a project by project basis.
“It’s an agency’s dream to work with a client whose brand goals are all about pushing boundaries and elevating creative expression,” McCann New York president Devika Bulchandani said in a statement. “Through innovative creative work and collaboration with National Geographic, we will drive greater relevance and build momentum for this iconic brand.”
NatGeo spent around $30 million last year and $14.9 million so far this year, according to Kantar Media. It is unclear how much of its account McCann will control. (AdWeek)
APPLE PICKS TOP U.K. TV EXEC JAY HUNT FOR EUROPEAN VIDEO ROLE
Apple is hiring Jay Hunt, one of the U.K.’s top TV executives with a long list of hit shows, to be its first creative head for video in Europe. Her appointment is fueling speculation about Apple’s TV ambitions as it seeks to compete with Netflix and Amazon in original content.
Hunt is the former chief creative officer at Channel 4. Before that, she was controller of BBC1, where she was involved in commissioning popular shows such as “Sherlock,” starring Benedict Cumberbatch, and crime drama “Luther” with Idris Elba.
Hunt, who starts in her new role at Apple in January, will report to Jamie Erlicht and Zack Van Amburg, Apple’s worldwide video heads, who joined from Sony Pictures Television in June. (AdWeek)
GOOGLE UPGRADES GMAIL WITH NEW FEATURES
Google has just released Gmail add-ons, which means that you can now do Trello cards in your messages, schedule an account in an instant, or create tasks in Wrike without opening a separate tab in your browser.
The latest feature works perfectly in desktop and mobile versions of Gmail and G Suite, meaning you don’t have to install anything – just go to Gmail in your browser, click on the gear icon, and then on the ‘Get add-ons’. Once you’ve chosen the ones that you like, they will auto-activate on all your devices. (Tportal)
