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  • Vijesti

    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

    Virtual Drumming with Fernando Machado, Karolina Galácz, and Thomas Kolster

  • Tema sedmice
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

  • Kolumna

    Sponsors? What that?

    misa-naslovnica

    Miša Lukić: What can start-ups learn from sperm?

    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

    The Advertising Industry: From Alchemists to Distributors and Back Again

    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

  • Dnevnik

    Diary of a Methuselah #176 Will our industry come out of this better and smarter?

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

  • Mladi lideri

    Mladi liderji – Uroš Zorčič, New Moment Ljubljana: Vedno gledam na dela sama in ne postavljam v ospredje posameznih ljudi ali agencij

    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

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24 Hours: Zagrebačka Bank receives silver EFMU; Book by Damir Jugo on crisis communication; HDD admitting new members; Degordian and UrbanDaddy; National Geographic and McCann New York…

Croatia’s first university textbook on crisis communications presented after more than 15 years

30/10/2017
in News
6 min read
24 Hours: Zagrebačka Bank receives silver EFMU; Book by Damir Jugo on crisis communication; HDD admitting new members; Degordian and UrbanDaddy; National Geographic and McCann New York... 7

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

By: Adnan Arnautlija

ZABA WINS SILVER EFMU AWARD FOR THE CAMPAIGN “I LIVE TODAY”

24 sata: Zagrebačkoj banci srebrna EFMU; Knjiga Damira Juge o kriznom komuniciranju; HDD prima nove članove; Degordian i UrbanDaddy; National Geographic i McCann New York... 7

Marketing campaign for Zagrebačka Bank’s cash loans “I Live Today!” has won the silver award in the prestigious competition for the world’s most innovative marketing solutions in the financial industry, Efma-Accenture DMI Awards 2017, in the category of digital marketing.

Zaba’s campaign, designed by the Real Group, once again showed brand’s understanding for the clients’ needs. “I Live Today” takes the examples of passers-by who complete the sentence “I regret that I never …” and follows their reflection on the realization of unfulfilled desires, pointing out that missed opportunities from the past can actually create plans for the future. The tone of the campaign is positive and is inspired by the real expectations and desires of “ordinary” passers-by who realize that with a positive attitude and thinking things can come true as they conceived them. With the intense implementation, this campaign could be followed on TV, radio and online, including social networks and through the Bank’s internal and external channels.

BOOK “CRISIS COMMUNICATION MANAGEMENT” BY DAMIR JUGO PRESENTED IN CROATIA

After more than 15 years, the first Croatian university textbook on crisis communications was presented. Author of the book Menadžment kriznog komuniciranja (Crisis Communication Management) is Dr. Damir Jugo, dean of Edward Bernays High School of Communication Management and a long-time practitioner in public relations. Besides the author, the book was presented by Prof. Dr. Ana Tkalac Verčič and Prof. Dr. Božo Skoko from the University of Zagreb, rector of the University of Mostar Prof. Dr. Zoran Tomić and Editor-in-Chief of Jutarnji List Goran Ogurlić.

It is a book that follows a popular theme today – communication during a crisis, which affects individuals, businesses and politicians alike. The book provides a contemporary theoretical and practical view of crisis communication and crisis management, and addresses 22 concrete strategies that practitioners can implement in order to effectively combat crisis situations. (HUOJ)

COMPETITION FOR ADMISSION OF MEMBERS TO THE CROATIAN DESIGNERS ASSOCIATION

24 sata: Zagrebačkoj banci srebrna EFMU; Knjiga Damira Juge o kriznom komuniciranju; HDD prima nove članove; Degordian i UrbanDaddy; National Geographic i McCann New York... 2

Croatian Designers Association has announced a competition for admission of new members. All interested candidates who meet the conditions laid down in the Rulebook for Membership are encouraged to apply for one of the following categories: professionals, trainees, students. Deadline: 20 November, 2017.

HDD members can become all citizens of the Republic of Croatia who accept the HDD Statute, who have proven their relevance to the practice, theory and promotion of the design profession, and all those who are in any way interested in the progress of design in Croatia. Members can also become persons who are not Croatian citizens, but are professionally related to the Republic of Croatia and contribute to the development of designs in Croatia.

Candidates who wish to become members of HDD should provide all required documentation within the specified deadline, prepared according to the instructions for each category. Detailed guidelines and criteria for admission into HDD membership are provided in the Rulebook for membership.

DEGORDIAN COLLABORATING WITH ONE OF THE MOST RENOWNED US LIFESTYLE PUBLISHERS

24 sata: Zagrebačkoj banci srebrna EFMU; Knjiga Damira Juge o kriznom komuniciranju; HDD prima nove članove; Degordian i UrbanDaddy; National Geographic i McCann New York... 6

Degordian is successfully collaborating with one of the most prestigious US publishers, UrbanDaddy.

UrbanDaddy is a lifestyle publisher intended for men based in New York, but with presence across the United States and with more than 5 million subscribers.

In addition to publishing, UrbanDaddy has been organizing various events and activations in co-operation with numerous major world brands, and Degordian has worked on several related digital projects for them, some of which are:

  • The Simple Life – a series of events across the US in collaboration with Nestea
  • Summer Sendoff – activation in collaboration with Jack Daniels
  • The Airline-Experience Personality Quiz – activation in collaboration with Emirates

Degordian and UrbanDaddy announce several more projects by the end of the year, and continued collaboration in the next year. (HURA)

NATIONAL GEOGRAPHIC ASSINGS BRAND MARKETING WORK TO MCCANN NEW YORK AFTER LAST YEAR’S HIT SUPER BOWL AD

24 sata: Zagrebačkoj banci srebrna EFMU; Knjiga Damira Juge o kriznom komuniciranju; HDD prima nove članove; Degordian i UrbanDaddy; National Geographic i McCann New York... 4

National Geographic announced it has extended its partnership with McCann New York, naming it lead agency for brand marketing as a result of its award-winning Super Bowl 2017 campaign for “Genius,” NatGeo’s first scripted series about Albert Einstein.

McCann will now lead brand development for National Geographic, handling strategy and creative for all of its brand marketing efforts. Previously, NatGeo worked with various agencies, including 72andSunny, on a project by project basis.

“It’s an agency’s dream to work with a client whose brand goals are all about pushing boundaries and elevating creative expression,” McCann New York president Devika Bulchandani said in a statement. “Through innovative creative work and collaboration with National Geographic, we will drive greater relevance and build momentum for this iconic brand.”

NatGeo spent around $30 million last year and $14.9 million so far this year, according to Kantar Media. It is unclear how much of its account McCann will control. (AdWeek)

APPLE PICKS TOP U.K. TV EXEC JAY HUNT FOR EUROPEAN VIDEO ROLE

24 sata: Zagrebačkoj banci srebrna EFMU; Knjiga Damira Juge o kriznom komuniciranju; HDD prima nove članove; Degordian i UrbanDaddy; National Geographic i McCann New York... 3

Apple is hiring Jay Hunt, one of the U.K.’s top TV executives with a long list of hit shows, to be its first creative head for video in Europe. Her appointment is fueling speculation about Apple’s TV ambitions as it seeks to compete with Netflix and Amazon in original content.

Hunt is the former chief creative officer at Channel 4. Before that, she was controller of BBC1, where she was involved in commissioning popular shows such as “Sherlock,” starring Benedict Cumberbatch, and crime drama “Luther” with Idris Elba.

Hunt, who starts in her new role at Apple in January, will report to Jamie Erlicht and Zack Van Amburg, Apple’s worldwide video heads, who joined from Sony Pictures Television in June. (AdWeek)

GOOGLE UPGRADES GMAIL WITH NEW FEATURES

24 sata: Zagrebačkoj banci srebrna EFMU; Knjiga Damira Juge o kriznom komuniciranju; HDD prima nove članove; Degordian i UrbanDaddy; National Geographic i McCann New York... 1

Google has just released Gmail add-ons, which means that you can now do Trello cards in your messages, schedule an account in an instant, or create tasks in Wrike without opening a separate tab in your browser.

The latest feature works perfectly in desktop and mobile versions of Gmail and G Suite, meaning you don’t have to install anything – just go to Gmail in your browser, click on the gear icon, and then on the ‘Get add-ons’. Once you’ve chosen the ones that you like, they will auto-activate on all your devices. (Tportal)

Tags: AppleAppleCrisis communicationsDegordianGoogleGOOGLEHDDHUOJMcCann New YorkNatGeoNational GeographicUrbanDaddyZagrebacka Bank
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