24 Hours: Yahoo! ceases to exist; 12th ZGRAF begins; Urška Saletinger is director of program for 06. DIGGIT…

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

By: Adnan Arnautlija

YAHOO! CEASES TO EXIST 

CEO of the internet giant Yahoo!, Marissa Mayer, which was once brought to the company from competing Google with enormous fanfare, after four and a half years at the helm of the company, announced her departure, and the condition in which she leaves Yahoo! is best described by the fact that after her departure Yahoo! will cease to exist under that name.

This was confirmed late on Monday in the company’s submission to American regulators, describing the plans for the takeover of the company by telecom giant Verizon. In addition to Mayer, immediately after the finalization of the transaction the co-founder of Yahoo! David Filo and four other senior executives will also be leaving the company, whose new name after the takeover by Verizon will reportedly be Altabe.

As soon as Mayer came to Yahoo! in July 2012, it seemed that the giant which was stumbling at that time was gaining some life. The company went to costly acquisitions, with the largest being that of Tumblr. They also launched a number of new projects, for example in the production of video content, for which they engaged some stellar names, but ultimately, little of that proved fruitful, and the last months were marked by shameful discoveries of hacks in Yahoo! email systems, which were described as the largest in the history of the Internet.

12^th ZGRAF OPENS

After months of preparation, on Monday, 9 January 2017, in Lauba – home for people and art – the 12th edition of Zgraf opened!

 

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Apart from the main exhibition consisting of Review and Theme, and the EduZgraf student exhibition, executive director of Zgraf 12 Morana Matković and curator Michael Richter announced the schedule and numerous ancillary activities and an exhibition of Swiss design studio Peng Peng – winner of Grand Prix 11 – which will be held at the ULUPUH Gallery from 16 January to 13 February 2017.

As with every issue so far, international jury will select and award five prizes (Zgraf Grand Prix, Zgraf 1, Zgraf 2, Zgraf Welcome and ico-D Excellence Award) and ten honorable mentions to the best works presented at the 12th Zgraf. International Jury of the Zgraf 12 are Rick Poynor, Radovan Jenko, Vaughan Oliver, Jianping He and Sanja Rocco. Award Zgraf Excellence – a special award for a group of exhibitors out of competition – will be given by the members of the Selection Committee of Zgraf 12, and AICA Award – Award of the International Association of Art Critics (AICA) – will be awarded by a jury appointed by the Croatian section of AICA consisting of Sandra Križić Roban, Marko Golub and Boris Greiner.

Award ceremony of Zgraf 12 will be held Saturday, 14 January 2017, at 20.00h in Lauba.

PROGRAM DIRECTOR OF 6^TH DIGGIT IS URŠKA SALETINGER

Preparations for central digital event in Slovenia, 06 DIGGIT, are in full swing. The team of DIGGIT is meticulously compiling the program of the conference with this year’s director Urška Saletinger (Agency Infinum).

“First I thought about the top issues that occupy the brains of people who worked on development of Digital during the last year. Experts and clients continuously explore the expressed and hidden needs of the people,” said Urška Saletinger. “At times, the field of possibilities seems limitless, and it can quickly take you to an area for which we are still not ready. Either way, we are preparing a great program, great speakers and at least one ‘star lecturer’, with whom we have already agreed a visit to Ljubljana.”

A new feature of this year’s DIGGIT will be the Digital Marathon – a parallel program in which digital agencies will give twenty minute performances, to present their own examples of good practice in recent years.

06 DIGGIT will be held on 6 June 2017.

iPhone CELEBRATES 10^TH BIRTHDAY

Steve Jobs on 9 January 2007 introduced the first iPhone – a device that has revolutionized the world of mobile phones.

Jobs described the iPhone as a “three-in-one device”: “an iPod with a wide touch screen, a revolutionary mobile phone and the most modern device for Internet communications.”

iPhone has since been introduced in several different versions, but the design, as envisaged by Steve Jobs, is still present.

At that time, his concept seemed almost overly ambitious. It meant that people should wear a real computer in their pocket. It turned out that this was exactly what they needed.

“iPhone is an essential part of our customers’ lives,” wrote the current CEO of Apple, Tim Cook on the tenth anniversary of the unveiling of the iPhone. “Today more than ever, it is redefining the way we communicate, entertain, work and live. iPhone set the standard for mobile computing in its first decade and we are just getting started. The best is yet to come,” Cook said.

OGILVY & MATHER AGREES THREE-YEAR PARTNERSHIP WITH SINGAPORE GOVT.

Ogilvy & Mather (O&M) Singapore has partnered with the Singapore government body Economic Development Board to invest in “modern marketing” practices, such as data analytics, customer engagement marketing, marketing automation, UX design, and digital media.

Ogilvy & Mather is the latest in a string of investment from the Economic Development Board into major agencies, such as Dentsu Aegis and DDB Worldwide, with a particular focus on data, digital media, creative technology and analytics.

The deal will see O&M invest in new solutions in Singapore, as well as programmes to develop Singaporean talent in this field of the industry, much like Google’s recent partnership around programmatic education.

KEVIN ROBERTS RESURFACES AT BEATTIE COMMS CHAIRMAN AFTER PUBLICIS EXIT

Former Saatchi & Saatchi chairman Kevin Roberts has been named the chairman of Beattie Communications following a very public exit from Publicis last year in wake of his controversial comments on diversity in the advertising industry.

Roberts will now coach the senior team and help grow Beattie and its Only brands internationally, having recently announced it is expanding into Canada and opening offices in Toronto, Vancouver and Calgary.

In a press release announcing the appointment, Beattie highlighted that seven of the company’s ten person leadership team are women.