Drugi jezik na kojem je dostupan ovaj članak: Bosnian
Facebook is expanding the functionality of its dynamic ads in order to enable advertisers to target more Facebook users based on their web activity. Advertisers have so far been able to target people who specifically looked at a product on their website or a mobile app, but now, someone who has been looking for a product across multiple retailers, and also liked Facebook posts and pages about that product, could automatically be served an ad for it.
“The top feedback and most common type of feedback that we hear is, ‘Hey, can you help me drive sales beyond people visiting my website and app, including new customers?’” said Maz Sharafi, director of product marketing at Facebook. “What we can now do is say, ‘Who else is potentially in-market for these products?’”
Advertisers first upload a catalog of products that they would like to promote and then select an audience of people they’d like to target. Facebook’s algorithms then look at traffic patterns on retailers’ mobile sites and apps as well as information on Facebook to automatically serve a targeted promo to users.
Facebook claims that this new format is more an acquisition tool than a retargeting tactic, since brands can hone in on folks who may be interested in a product but have not necessarily looked at it online.
Dynamic ads are initially open to retailers and ecommerce brands in the U.S. with plans to include other regions in the coming months.