Drugi jezik na kojem je dostupan ovaj članak: Bosnian
INTERNATIONAL AWARD FOR WEBSITE LJUBLJANA – GREEN CAPITAL OF EUROPE
The English version of the website Ljubljana – Green Capital of Europe (www.greenljubljana.com) which, like the page in Slovenian, was created for the City of Ljubljana by agency ENKI, received a special award in the international competition platform CSS Design Awards.
CSS Design Awards is an international platform of internet awards that represents and rewards the world’s best examples of comprehensive graphical solutions with customized user experience and activation of target groups. Website www.greenljubljana.com was assessed with the overall score 7.64 whereby, among its key characteristics, jurors specified minimalist concept and photos. (Marketing Magazin).
FOURTH BUSINESS CAFÉ HELD IN DUBROVNIK
At the fourth Dubrovnik Business Café, with the theme Food & Drinks, their entrepreneurial experience was presented by writer, blogger and gastro-historian Jadre Ničetić and two thirds of the Pantarul: Ana-Marija Bujić and Milan Vasić.
Jadre Ničetić, author of the world-famous cookbooks Dubrovački komini and The Taste of Dubrovnik thrilled the audience with anecdotes from the time of writing her first book. She described in detail the process of writing (any) book. She especially emphasized the need to be passionate in every job, because if we “breathe” with what we do, success must come.
Ana-Marija Bujić and Milan Vasić, who together with their partner Đuro Šiljug for over two years now manage the popular Dubrovnik restaurant Pantarul, presented their beginnings and their gastro-entrepreneurial story since then. They stressed the importance of respect for the profession in each of the segments of the job and how the cost of hiring professional staff at the end pays off multifold. They described the role of social media in promoting Pantarul and their huge marketing potential. They explained the importance of choosing a good business partner, not only for a successful business, but also to maintain a balance between work and private life.
For the second time, instead of tickets contributions were collected for the Association Feniks, the only association in the area of Dubrovnik-Neretva County which deals with the protection of women and children from domestic violence.
The next Business Cafe in Dubrovnik will be held in May this year.
Media sponsor was Dubrovački dnevnik.
ILIJA BRAJKOVIĆ: USERS DON’T COME TO SOCIAL NETWORKS TO BUY, BUT TO ENTERTAIN!
The success of social networks has completely changed the ways of communication and information exchange. Major changes were experienced by marketing, public relations, and ultimately sales. Social networks, with a wide selection of tools and techniques target a buyer and directly suggest a product or a service. Well-designed content, with a minimum of paid advertising, will give the maximum and measurable result and will reach out to the target audiences.
“Communication on social networks is not just to open a Facebook page and publish a post once a day. The story is much wider and it must be approached strategically, with a clear objective,” a partner in the digital agency Akcija Ilija Brajković said at the seminar Marketing and Communication on Social Networks, held yesterday in Sarajevo. “Users don’t come to social networks to buy, but to entertain. If we approach them with ‘buy here, buy with us’, in 99 percent of cases we are doomed. Therefore, the care of social networks should not be left to the sales department, although even the marketers often screw up,” Brajković said.
Marketing and Communication on Social Networks is a one-day seminar, which was held in Mostar on Tuesday, 9 Feb., in Sarajevo on Wednesday, 10 Feb., and is taking place in Banja Luka today, 11 Feb.
Agency AprioriBIH in Bosnia and Herzegovina and the countries in the region organizes business trainings since 2007, with a view to improve the knowledge and development of employees in a number of companies, institutions and organizations.
All the details and news are available on the Facebook page: www.facebook.com/aprioribh
AGENCY CHAPTER 4 GETS REINFORCEMENTS
Team of the Chapter 4 Communications Consulting has been joined by Gordana Purić, as a senior PR consultant. Gordana has many years of experience in corporate communications and public relations, and in Chapter 4 she will be lead account manager for clients MasterCard and Ericsson. In addition, Gordana will also support other projects and clients, as well as educational programs in the field of communication intended for the clients.
Gordana is a fan of social networks, digital communications and IT technologies.
STUDENTS PREFER TO READ THINGS ON PAPER
Despite the general digitization, students still prefer paper books. This is the result of research conducted by Professor of Linguistics Naomi Baron from American University, who did a study of more than 300 universities in the United States, Japan, Germany and Slovakia.
According to her data, 92 percent of students for “serious reading” prefer paper books, not e-readers, laptops, computers, tablets and mobile phones. Some of the students didn’t explain it just with convenience, or rather better control of where they left off reading, but also a better feeling when reading.
COCA-COLA’S DECISION TO SHRINKS CANS SEEMS TO BE PAYING OFF
The decision of Coca-Cola to offer the market smaller cans at premium prices seems to be paying off, as the company reported a 3% increase in revenue in the last quarter of 2015. The reasoning behind the decision lies in the belief that smaller packaging would have better sales than regular, especially in the wake of consumer health concerns, which actually means that Coca-Cola can sell more product, more frequently and at higher prices.
FRENCH AUTHORITIES ORDER FACEBOOK TO STOP FOLLOWING NON-USERS
Facebook has been ordered to cease tracking non-members in France within three months, halt the transfer of some personal data to the US and increase minimum password strength from six to eight characters in the latest European crackdown on privacy issues. The French ruling follows a similar move in Belgium last year in response to concern that Facebook currently tracks everyone who visits its site, irrespective of whether they are members or not, by installing cookies to record web activity.
A 56-YEAR-OLD MODEL STAR OF AN AD IN NEW SPORTS ILLUSTRATED’S SWIMSUIT EDITION
When you break open Sports Illustrated’s Swimsuit Issue on Feb. 16, you’ll see plenty of eye-popping stuff, but in addition to usual skinny models in bikinies, you’ll also be able to see Nicola Griffin, who’s there to show that swimsuit models are not always stick figures, and they’re not always twentysomethings, either. At 56-years-old, Griffin is the oldest women to appear in SI’s fleshy showcase since its debut in 1964. Griffin will appear on a three-page ad buy from Swimsuits for All, a Web merchant that specializes in sizes 10-34 and bills itself as “the leader in swimwear for curvy women.”
