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    Rok za prijavo del je podaljšan

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    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

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    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

    Ogilvy Social.Lab NASLOVNA

    Exclusive: Media Marketing declares Diego Maradona tribute – the video of the year! This is the interview with the team who made everything happen in only five days!

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    Aleksandra Dilevska: The CORONA Crisis has forced us to show our true mettle and take a leap into the future

    steven-farell-naslovnica-nova

    Stephen Farrell: The influencer industry is over saturated and lacks diversity

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    Do Brands Always Need to Sell Aggressively to Grow?

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    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

    Pripravljeni na vse, kar sledi

  • Diary

    Diary of a Methuselah #176 Will our industry come out of this better and smarter?

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

  • Young Leaders

    Mladi liderji – Uroš Zorčič, New Moment Ljubljana: Vedno gledam na dela sama in ne postavljam v ospredje posameznih ljudi ali agencij

    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • 3 questions

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

  • WOMANCOMM
    nastja-naslovna-2-min

    Nastja Mulej: The time has come for women to show what they’ve got!

    Maja Kolarić: One of the beauties of art is how it can imbue a city with global spirit

    7 Notable Women in Advertising

  • B/H/S
No Result
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Media-Marketing.com
  • News

    No Joke The Deadline Extension Is April 30.

    Elan’s folding ski best wins in category with ground-breaking design

    Rok za prijavo del je podaljšan

    MediaCom Is Impossible Foods’ New Media Agency Partner

    Equal gender representation in the Jury

    MediaCom Croatia praised by Festival of Media Global 2021 jury

  • Weekly topic
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Interview
    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

    Ogilvy Social.Lab NASLOVNA

    Exclusive: Media Marketing declares Diego Maradona tribute – the video of the year! This is the interview with the team who made everything happen in only five days!

    intervju-naslovnicaa

    Aleksandra Dilevska: The CORONA Crisis has forced us to show our true mettle and take a leap into the future

    steven-farell-naslovnica-nova

    Stephen Farrell: The influencer industry is over saturated and lacks diversity

  • Opinion
    misa-naslovnica

    Miša Lukić: What can start-ups learn from sperm?

    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

    The Advertising Industry: From Alchemists to Distributors and Back Again

    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

    Pripravljeni na vse, kar sledi

  • Diary

    Diary of a Methuselah #176 Will our industry come out of this better and smarter?

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

  • Young Leaders

    Mladi liderji – Uroš Zorčič, New Moment Ljubljana: Vedno gledam na dela sama in ne postavljam v ospredje posameznih ljudi ali agencij

    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • 3 questions

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

  • WOMANCOMM
    nastja-naslovna-2-min

    Nastja Mulej: The time has come for women to show what they’ve got!

    Maja Kolarić: One of the beauties of art is how it can imbue a city with global spirit

    7 Notable Women in Advertising

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Home News

24 Hours: National trade associations of Adriatic region to meet in Ljubljana; Croatia’s blazers on Nova TV; The first Rurban Day tonight; Mercator’s new campaign…

This Thursday, 23 August, Slovenian Advertising Chamber (SOZ) will host a meeting of presidents and directors of the national associations of advertising industry of Adriatic region

11/04/2019
in News
3 min read
24 Hours: National trade associations of Adriatic region to meet in Ljubljana; Croatia’s blazers on Nova TV; The first Rurban Day tonight; Mercator’s new campaign...

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

By: Adnan Arnautlija

U ČETVRTAK SE U LJUBLJANI SASTAJU PREDSJEDNICI I DIREKTORI NACIONALNIH UDRUŽENJA OGLAŠIVAČKE INDUSTRIJE U ADRIATIC REGIJI

This Thursday, 23 August, Slovenian Advertising Chamber (SOZ) will host a meeting of presidents and directors of the national associations of advertising industry of Adriatic region. This will be the fifth meeting whose aim is promotion and development of advertising throughout the region. It is expected that the meeting in Ljubljana could talk about preparation of a document that would define the values which associations advocate in the region, and benefits that could be thus achieved for their members.

The meeting will be attended by Mojca Briščik, Saša Leben, Matevž Šmalc, Ana Predovič and Marjeta Šuper (SOZ), Davor Bruketa and Dunja Ivana Ballon (HURA Zagreb), Viktor Nikolić, Vanda Kučera and Stana Šehalić (UEPS Beograd), Jelena Ivanović (IAA Srbija), Sašo Pešev and Jelena Stefanova (MAAM Skopje) and Ekrem Dupanović, Editor in Chief of Media Marketing.

OFFICIALLY CONFIRMED: NEXT FOUR YEARS NOVA TV WILL BROADCAST MATCHES OF CROATIA’S NATIONAL FOOTBALL TEAM

Winning the second place at the FIFA World Cup in Russia has raised the interest of the public for the matches of the Croatia’s national football team. As a result, the interest of sponsors and advertisers who would like to use direct promotions has increased.

For all of them, this is an important news: Nova TV, highest rating broadcaster in Croatia, will exclusively broadcast all matches of the Croatian football team at all competitions in the next four years.

Nova TV will broadcast qualifying matches for the UEFA European Championship 2020, the qualifying matches for the FIFA World Cup 2022, the UEFA European Championships 2020 and the UEFA League of Nations.

MOKRIN HOUSE AND REFLEKTOR TEATAR INVITE YOU TO THE FIRST RURBAN DAY!

Rurban day has been scheduled for today, August 22, in the most urban village of Vojvodina, Mokrin, or more specifically its Mokrin House. Rurban day combines artistic expressions and enables the calm plain a change of frequency, brought about by youth, energy, talents, strength, and idea that you can be exactly who you want to be today!

Program of this year’s Rurban Day is here:

17.00 – 19.00 promotion of the book Singi Lumba i Drvo čarobnih olovaka, by Slavimir Stojanović

21.00 – 21.45 – play Jami distrikt, directed by: Kokan Mladenović

22.30 – 00.00 – concert by Marko Šelić Marčelo and Kamerni napet šou

MERCATOR HAS A NEW MARKETING CAMPAIGN

Mercator traditionally conducts its loyalty program two times a year.

People at Mercator say that such activities are successful because they entice interest for certain products among buyers. They like to see that Mercator, besides offering quality products, additionally rewards their purchases because they usually give high discounts for attractive and special products. Thus they can get even bigger savings. It is a marketing move that meets the needs of all three sides: consumers, retailer, and suppliers in the program.

Now in Mercator, loyal customers are rewarded with discounts for attractive Tefal products.

COCA-COLA UNIFIES ORIGINAL AND ZERO SUGAR PACKAGING

Coca-Cola has unified the packaging design of its zero sugar variant with the full sugar original drink in a bid to encourage more people to give the healthier option a try.

Ditching the black look of old Coca-Cola Zero Sugar has instead settled on its mother brand’s iconic red hue to tempt more consumers to make the leap.

Coke is ramming home the message with a £5m television campaign called ‘One Way or Another’ and distributing seven million cans as part of a sampling campaign.

Each variant will now be distinguished by different coloured caps to negate consumer confusion.

NIKE ACCUSED OF RACIAL STEREOTYPING WITH GANG-INSPIRED BALACLAVA

Nike is getting some backlash after advertising a gang-inspired branded balaclava for sale using a black model.

The full face covering extends down to the chest leaving only a single opening for the eyes and nothing but Nike’s signature ‘tick’ trademark for identification.

The NikeLab NRG Berrylium Balaclava x MMW launched on 12 July and is intended to keep the wearer warm, but publicity photos depicting a young black man with military-style accessories sparked outrage, particularly in London which is in the grip of an outbreak in gang violence.

The balaclava was apparently removed from sale after the comments on social media, and searches for the product on the Nike website result with the message: ‘The product you are looking for is no longer available’.

Tags: Coca ColaHURAIAA SrbijaMAAMMercatorMokrin HouseNikeNova TVRurban daySlovenian Advertising ChamberSOZUEPSWorld Cup
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