Drugi jezik na kojem je dostupan ovaj članak: Bosnian
By: Adnan Arnautlija
U ČETVRTAK SE U LJUBLJANI SASTAJU PREDSJEDNICI I DIREKTORI NACIONALNIH UDRUŽENJA OGLAŠIVAČKE INDUSTRIJE U ADRIATIC REGIJI
This Thursday, 23 August, Slovenian Advertising Chamber (SOZ) will host a meeting of presidents and directors of the national associations of advertising industry of Adriatic region. This will be the fifth meeting whose aim is promotion and development of advertising throughout the region. It is expected that the meeting in Ljubljana could talk about preparation of a document that would define the values which associations advocate in the region, and benefits that could be thus achieved for their members.
The meeting will be attended by Mojca Briščik, Saša Leben, Matevž Šmalc, Ana Predovič and Marjeta Šuper (SOZ), Davor Bruketa and Dunja Ivana Ballon (HURA Zagreb), Viktor Nikolić, Vanda Kučera and Stana Šehalić (UEPS Beograd), Jelena Ivanović (IAA Srbija), Sašo Pešev and Jelena Stefanova (MAAM Skopje) and Ekrem Dupanović, Editor in Chief of Media Marketing.
OFFICIALLY CONFIRMED: NEXT FOUR YEARS NOVA TV WILL BROADCAST MATCHES OF CROATIA’S NATIONAL FOOTBALL TEAM
Winning the second place at the FIFA World Cup in Russia has raised the interest of the public for the matches of the Croatia’s national football team. As a result, the interest of sponsors and advertisers who would like to use direct promotions has increased.
For all of them, this is an important news: Nova TV, highest rating broadcaster in Croatia, will exclusively broadcast all matches of the Croatian football team at all competitions in the next four years.
Nova TV will broadcast qualifying matches for the UEFA European Championship 2020, the qualifying matches for the FIFA World Cup 2022, the UEFA European Championships 2020 and the UEFA League of Nations.
MOKRIN HOUSE AND REFLEKTOR TEATAR INVITE YOU TO THE FIRST RURBAN DAY!
Rurban day has been scheduled for today, August 22, in the most urban village of Vojvodina, Mokrin, or more specifically its Mokrin House. Rurban day combines artistic expressions and enables the calm plain a change of frequency, brought about by youth, energy, talents, strength, and idea that you can be exactly who you want to be today!
Program of this year’s Rurban Day is here:
17.00 – 19.00 promotion of the book Singi Lumba i Drvo čarobnih olovaka, by Slavimir Stojanović
21.00 – 21.45 – play Jami distrikt, directed by: Kokan Mladenović
22.30 – 00.00 – concert by Marko Šelić Marčelo and Kamerni napet šou
MERCATOR HAS A NEW MARKETING CAMPAIGN
Mercator traditionally conducts its loyalty program two times a year.
People at Mercator say that such activities are successful because they entice interest for certain products among buyers. They like to see that Mercator, besides offering quality products, additionally rewards their purchases because they usually give high discounts for attractive and special products. Thus they can get even bigger savings. It is a marketing move that meets the needs of all three sides: consumers, retailer, and suppliers in the program.
Now in Mercator, loyal customers are rewarded with discounts for attractive Tefal products.
COCA-COLA UNIFIES ORIGINAL AND ZERO SUGAR PACKAGING
Coca-Cola has unified the packaging design of its zero sugar variant with the full sugar original drink in a bid to encourage more people to give the healthier option a try.
Ditching the black look of old Coca-Cola Zero Sugar has instead settled on its mother brand’s iconic red hue to tempt more consumers to make the leap.
Coke is ramming home the message with a £5m television campaign called ‘One Way or Another’ and distributing seven million cans as part of a sampling campaign.
Each variant will now be distinguished by different coloured caps to negate consumer confusion.
NIKE ACCUSED OF RACIAL STEREOTYPING WITH GANG-INSPIRED BALACLAVA
Nike is getting some backlash after advertising a gang-inspired branded balaclava for sale using a black model.
The full face covering extends down to the chest leaving only a single opening for the eyes and nothing but Nike’s signature ‘tick’ trademark for identification.
The NikeLab NRG Berrylium Balaclava x MMW launched on 12 July and is intended to keep the wearer warm, but publicity photos depicting a young black man with military-style accessories sparked outrage, particularly in London which is in the grip of an outbreak in gang violence.
The balaclava was apparently removed from sale after the comments on social media, and searches for the product on the Nike website result with the message: ‘The product you are looking for is no longer available’.
