On the occasion of the semi-final match between Croatia and England at the FIFA World Cup in Russia, the most famous Croatian tea producer Franck sent a box of chamomile tea to Prince Harry. The project was realized in cooperation with the Bruketa&Žinić&Grey agency, and in a matter of hours the story was covered by numerous Croatian media and fans on social networks.
“England is famous for football and tea. Our players have long since shown that Croatia is a great force on the football map of the world, and with our tea we decided to ease Prince Harry’s game watching experience, because with the great plays by our team, we knew it would not be easy for him,” Franck said, and were right.
The package included the “Keep calm and dream on” message, referencing the British government’s historic motivational messages, and the tea box included a letter from Franck, apologizing for not sending a wedding present, and wanting to make up for that now.
CREDITS
Franck:
Head of Corporate Communications: Ivana Tavra
Brand Manager: Tena Turčinović
Marketing Manager: Livija Dević Vuljanić
Digital Marketing Koordinator: Snježana Kondić
Bruketa&Žinić&Grey:
Copywriter: Nikola Slamić
Creative Directors: Davor Bruketa, Siniša Waldiner, Dragan Lakićević
Project leader: Dubravka Klepac
Head of customer relations: Maša Ivanov
Art Director: Nenad Gavrilović and Andrea Knapić
PR Director: Jelena Mihelčić
PPC specialist: Valentino Dujić
Head of DTP department: Radovan Radičević
