PORTAL Art&Business | PORTAL WOMANCOMM | KREATIVNI PORTFOLIO 03 | HOTEL JUGOSLAVIJA (PDF)
Media-Marketing.com
  • Vijesti

    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

    Virtual Drumming with Fernando Machado, Karolina Galácz, and Thomas Kolster

  • Tema sedmice
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

  • Kolumna

    Sponsors? What that?

    misa-naslovnica

    Miša Lukić: What can start-ups learn from sperm?

    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

    The Advertising Industry: From Alchemists to Distributors and Back Again

    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

  • Dnevnik

    Diary of a Methuselah #176 Will our industry come out of this better and smarter?

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

  • Mladi lideri

    Mladi liderji – Uroš Zorčič, New Moment Ljubljana: Vedno gledam na dela sama in ne postavljam v ospredje posameznih ljudi ali agencij

    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

  • WomanComm
  • B/H/S
No Result
View All Result
Media-Marketing.com
  • Vijesti

    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

    Virtual Drumming with Fernando Machado, Karolina Galácz, and Thomas Kolster

  • Tema sedmice
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

  • Kolumna

    Sponsors? What that?

    misa-naslovnica

    Miša Lukić: What can start-ups learn from sperm?

    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

    The Advertising Industry: From Alchemists to Distributors and Back Again

    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

  • Dnevnik

    Diary of a Methuselah #176 Will our industry come out of this better and smarter?

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

  • Mladi lideri

    Mladi liderji – Uroš Zorčič, New Moment Ljubljana: Vedno gledam na dela sama in ne postavljam v ospredje posameznih ljudi ali agencij

    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

  • WomanComm
  • B/H/S
No Result
View All Result
Media-Marketing.com
No Result
View All Result
Home Interview

Srđan Đurđević at Direct Media Academy

We have transformed television, and created foundation for further innovation

21/05/2019
in Featured, Interview
6 min read

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

What kind of a world of innovation is connected with the new era of television, and how the United Group, through its innovations – first and foremost the EON smart box and the EON app – is modernizing the regional market. Through specific analytics, Srđan Đurđević, the Research and Development Director of United Group, will show the changes in TV usage habits and how Machine learning and Artificial Intelligence are used in editing TV content and metadata at the Direct Media Academy on May 30.

If you want to find out what the main innovations will be on television as a medium – this is a lecture you should definitely not miss!

Your lecture at the Direct Media Academy deals with innovation on TV. What are the key technological moments that have influenced the transformation of television as a media over the last couple of years?

Srđan Đurđević: One of the key factors was definitely the emergence of streaming technology that enabled the distribution of TV content on devices that were not your “living room TV” (telephones, tablets, laptops) but also significantly changed the way the television is watched on that traditional, joint living room TV. The prerequisite for this was, above all, a major expansion of broadband Internet, fixed and mobile, which enabled a completely new way of delivering content to users, and then the proliferation of personal devices such as smartphones and tablets, as well as the growing presence of smart TVs. Streaming and digital technologies have enabled virtually no restrictions on the maximum number of TV channels that could theoretically be delivered to the viewer, and have greatly improved other TV services, such as the possibility of delayed viewing of live TV content and consumption of content on demand. The widespread ecosystem of devices through which TV content is viewed has simultaneously opened the possibility to consume content from a variety of sources using appropriate apps, but also opened the way to synergy through the use of personalized data on needs and habits of users so that each user gets exactly what they want. In addition to this, we should not forget the ever-increasing quality of video content delivered: the 4K/UHD resolution is already here, and new technologies like 8K and VR offer even greater breakthroughs toward immersive user experience, wiping the boundaries between the real and the television world.

How is TV consumed in the world today, and how is it consumed here? What has changed in the habits of viewers?

Srđan Đurđević: Lifestyle is becoming more and more dynamic day by day, and this was followed by great changes in the habits of TV watching. Previously, there was only the possibility of viewing linear TV content and it was watched on the common, living room television. Today, with a large increase in the use of mobile devices and an accelerated way of life, both in the world and in our country, it has become necessary for the TV content to follow this trend and to offer users the ability to watch television on any device at any time, any place. Also, the ability to watch TV content that is not broadcast live has greatly contributed to changes in user habits, but also to improving user experience and thus increasing time spent in viewing content. Recorded live content (so-called Catch-up or Timeshift TV) is now surpassing live programs in terms of ratings for certain genres of content, while the importance of VoD services is best seen from the dazzling successes of companies such as Netflix, Hulu, DAZN, Amazon Prime etc.

At the same time, live content remains equally important in broadcast of sports, news, and other documentary events, where content broadcast in UHD and other formats that offer realistic experience will only grow in importance.

At the Direct Media Academy you will talk about the use of AI and Machine Learning in processing of TV content and metadata. What is the end result and purpose of those analyses?

Srđan Đurđević: The amount of content available to viewers today is really huge. Just think of the hundreds of TV channels with dozens of shows every day, and add to that virtual video libraries with thousands of movies and series, and when you compare it with the previous generation of viewers who could choose just between a few channels, it is no wonder that today’s viewer must feel lost in that sea of ​​content. Because of this, it is no longer just enough to deliver this tremendous amount of content to viewers, but there is a need to recommend to each and every individual the content that will best suit their individual, personal taste. Users spend a lot of time searching for the content they want, so it is important that content is accompanied with detailed, rich metadata, so that with the use of advanced technologies such as AI and ML, we could process these huge amounts of content automatically. This then opens the possibility of using the advanced systems of referral and search to save time to the end user and deliver personalized content to the right device at the right time. Today’s viewer demands “tailored” content, and they rightfully expect service in which they will spend their time watching what they want, not searching for what they want.

United Group is considered to be a media-technological giant in the region. How, and with what services are you modernizing the regional market?

Srđan Đurđević: Being a market leader carries a great deal of responsibility. In order to maintain this status, we constantly follow the world’s fast-moving trends. This was one of the main reasons for opening our R&D center, which greatly helps us to bring innovations to the region and beyond. We have always been trying to be the first in terms of introducing innovations in our market, and that’s how we came to the status of being a giant. In some situations we have even gone a step further, giving the users something completely new, and through education we have shaped the market. EON was launched on the market in a record time and has largely changed and made it easier to watch TV in our country. When we look at the number of devices that are registered on the platform, I can definitely say that it is our pleasure to say that we are keeping up with the technological giants and that is precisely why we are in the position to provide our market with the same or even more than what the world leaders currently provide in this industry.

What has proven to be the best move or innovation of your R&D team when we talk about reactions of the end users?

Srđan Đurđević: We can say that EON is the first and most important product that has been made from start to finish in our R&D center – the United Cloud. We are proud that our product, UX / UI and development teams have developed a product that is being developed by world giants as well. This innovation has enabled us to bring world trends and technology to our end-users in the region. We transformed the television into a completely digital environment and thus set the ground for further innovations that are only coming.

What traits and skills should an innovator have in the new era of tech?

Srđan Đurđević: As I have already mentioned, the technology market changes daily, and if you drop the ball for just a moment, you can lose the leadership position. In order to prevent this, it is necessary to constantly innovate, and we come to innovations by using different techniques from the world of innovators. For example, agile work methods and lean approach to product creation, as well as validation of ideas and evaluation of the product itself by end users. Real information is, of course, crucial, and a few things are needed to reach it timely. Constant monitoring of trends and research is of crucial importance, but you should be cautious and not go blindly for any innovation that emerges. The so-called Data Driven Approach presupposes a serious analysis of the large amount of data available to us as a technology company, so we could use that data to make a conclusion on where to go with future innovations. Because innovations in the wrong direction is a waste of resources, and losing focus from the real thing.

Our teams are constantly following the world leaders, researching the habits of the users and with the help of the collected data they come to new ideas. Users today are impatient – what they want, they want it right now, and in the easiest way possible. Also, close co-operation with technological giants enables us to have access to the latest technologies, while exchange of experience with major global operators gives us the opportunity for better product creation.

Save your place at www.directmediacademy.com

Tags: Direct Media AcademyDirect Media United solutionsMediaTV
ShareTweetShare

Related Posts

News

Discovery Media & Castoola: Over 1 million unique Connected TV devices

10/06/2019
DigitalK 2015, 21 May 2015, Sofia, Bulgaria. Image ©Dan Taylor/Heisenberg Media - http://www.heisenbergmedia.com/
News

21st SEMPL: There’s no place for magic in the comfort zone

05/06/2019
Interview

Mario Lovrić, Managing Director UM Zagreb: Key to agency-client relationships is mutual trust

03/06/2019
News

Surprise guest to the Festival Day at the Direct Media Academy

28/05/2019
News

Jeffrey Katzenberg named Cannes Lions Media Person of the Year 2019

28/05/2019
Young Leaders

Young Leaders – Milica Kuvalja, Direct Media United Solutions: I enjoy projects which give value to the entire agency and push it forward

20/05/2019
Next Post

CLX Program at Cannes Lions expands as new companies join

Media-Marketing.com

2011-2020 © All rights reserved.

Portal Media-Marketing.com

  • About us
  • Marketing
  • Impressum
  • Contact
  • Terms and Conditions
  • Privacy Policy

Social Media

  • News
  • Topic of the day
  • Interview
  • Opinion
  • Diary
  • Young Leaders
  • Three questions
  • Media Marketing
    • About us
    • Marketing
    • Impressum
    • Contact
    • Terms and Conditions
    • Privacy Policy
  • Advanced search
  • en English
  • bs Bosnian

2011-2020 © All rights reserved.