Cannes Lions International Festival of Creativity and MediaLink have announced three more companies joining CLX – Connect, Learn, Experience – the new initiative where brands can meet, learn from and collaborate with world leading content creators and entertainment experts.
The new CLX companies are Amazon, full service digital agency Huge; Microsoft – provider of intelligent solutions that empower the delivery of engaging, personalized experiences that value people; and iHeartRadio, Wondery and Stitcher, the leading producers of a wide variety of award-winning podcasts that engage millions of consumers each day.
Hernan Lopez, Founder & CEO, Wondery, said: “Podcasts are taking the world by storm – yet brands are only now starting to find the best ways to become part of the conversation. iHeartRadio, Wondery and Stitcher are excited to connect some of the worlds’ leading brands with some of the leading podcasts at CLX.”
CLX, which takes place during the Cannes Lions Festival, will provide participants with an intimate and experience-led environment to hear from and engage with the companies at the forefront of content creation though a series of curated roundtable discussions.
Alongside those hosted by Activision Blizzard, NBCUniversal and TikTok, the new roundtables are: The Secrets of Breakthrough Experiences, where Adobe will host discussions around key topics with some of the most interesting people creating today’s breakthrough experiences, spanning territories such as the future of creativity and marketing, the intersection of creativity and intelligence, and the digital transformation.
What do video games, AI, and tampons have in common? Amazon and Huge will discuss how to embrace working with brands to bring voice to life using innovation, creativity, and storytelling.
Innovating for the Agency of the Future and The Business of Inclusion, in which attendees can join Microsoft for an exploration of the latest innovations that will spark creativity in the agencies of the future, across advertising and audience solutions, voice marketing, AI for Good, Mixed Reality, productivity, accessibility, and more.
iHeartRadio, Wondery and Stitcher will hold the roundtable titled Engaging Consumers Through Podcasts. Podcasts are going mainstream – one in three adults in the US are listening every month. Podcast consumers are more educated, affluent and younger than average – thus harder to reach through other media. Participants will walk away understanding the best way to engage these consumers through podcasts, dos and don’ts, and case studies for brand building and performance.
CLX, designed around immersive and interactive experiences, takes place Tuesday 18 to Friday 21 June 2019 in Palais II during the Cannes Lions International Festival of Creativity.
