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    francis-ingram-naslovnica

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  • Vijesti

    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

    Virtual Drumming with Fernando Machado, Karolina Galácz, and Thomas Kolster

  • Tema sedmice
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

  • Kolumna

    Sponsors? What that?

    misa-naslovnica

    Miša Lukić: What can start-ups learn from sperm?

    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

    The Advertising Industry: From Alchemists to Distributors and Back Again

    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

  • Dnevnik

    Diary of a Methuselah #176 Will our industry come out of this better and smarter?

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

  • Mladi lideri

    Mladi liderji – Uroš Zorčič, New Moment Ljubljana: Vedno gledam na dela sama in ne postavljam v ospredje posameznih ljudi ali agencij

    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

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Home News

CLX Program at Cannes Lions expands as new companies join

Cannes Lions and MediaLink teamed up with Amazon, HUGE, Microsoft and podcast content players iHeartRadio/Wondery/Stitcher for CLX

21/05/2019
in News
2 min read

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

Cannes Lions International Festival of Creativity and MediaLink have announced three more companies joining CLX – Connect, Learn, Experience – the new initiative where brands can meet, learn from and collaborate with world leading content creators and entertainment experts.

The new CLX companies are Amazon, full service digital agency Huge; Microsoft – provider of intelligent solutions that empower the delivery of engaging, personalized experiences that value people; and iHeartRadio, Wondery and Stitcher, the leading producers of a wide variety of award-winning podcasts that engage millions of consumers each day.

Hernan Lopez, Founder & CEO, Wondery, said: “Podcasts are taking the world by storm – yet brands are only now starting to find the best ways to become part of the conversation. iHeartRadio, Wondery and Stitcher are excited to connect some of the worlds’ leading brands with some of the leading podcasts at CLX.”

CLX, which takes place during the Cannes Lions Festival, will provide participants with an intimate and experience-led environment to hear from and engage with the companies at the forefront of content creation though a series of curated roundtable discussions.

Alongside those hosted by Activision Blizzard, NBCUniversal and TikTok, the new roundtables are: The Secrets of Breakthrough Experiences, where Adobe will host discussions around key topics with some of the most interesting people creating today’s breakthrough experiences, spanning territories such as the future of creativity and marketing, the intersection of creativity and intelligence, and the digital transformation.

What do video games, AI, and tampons have in common? Amazon and Huge will discuss how to embrace working with brands to bring voice to life using innovation, creativity, and storytelling.

Innovating for the Agency of the Future and The Business of Inclusion, in which attendees can join Microsoft for an exploration of the latest innovations that will spark creativity in the agencies of the future, across advertising and audience solutions, voice marketing, AI for Good, Mixed Reality, productivity, accessibility, and more.

iHeartRadio, Wondery and Stitcher will hold the roundtable titled Engaging Consumers Through Podcasts. Podcasts are going mainstream – one in three adults in the US are listening every month. Podcast consumers are more educated, affluent and younger than average – thus harder to reach through other media. Participants will walk away understanding the best way to engage these consumers through podcasts, dos and don’ts, and case studies for brand building and performance.

CLX, designed around immersive and interactive experiences, takes place Tuesday 18 to Friday 21 June 2019 in Palais II during the Cannes Lions International Festival of Creativity.

Tags: AdobeAmazonCannes LionsFestivalsMicrosoft
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