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Surprise guest to the Festival Day at the Direct Media Academy

Who is the original influencer?

Ekrem DupanovićbyEkrem Dupanović
28/05/2019
in News
Reading Time: 1 min read
Pročitaj članak na Bosanskom

The final day of the Direct Media Academy, held from May 28th to 30th, in Madlenianum, Belgrade, will gather a strong line-up of lecturers – not just globally and regionally recognized names from the advertising industry, but also from other closely related industries.

Willem Janssen, Director, Head of SSP Sales, BeNeLux / CEE, Freewheel, will be the surprise guest of Direct Media Academy’s Festival Day.

MEDIA REINVENTION YOU NEED – AND NEVER THOUGHT POSSIBLE is the idea that fuels Freewheel – a global leader in integrating linear and digital TV in order to empower brand communication!

Willem Janssen has selected this phenomenon as the topic of his lecture “Who is the original influencer?” Powerful and unstoppable influencer economy has been developing with the increasing success of social networks. In parallel, the same advances in digital technology have enabled television as a media to grow faster, and Willem will tell us more about this connection.

Willem will join a list of great speakers of Direct Media Academy’s Festival Day, which you can check out here.

This year’s Direct Media Academy is dedicated to the marking of 500 years since the death of the symbol of renaissance era, the genius visionary – Leonardo da Vinci.

If you haven’t secured your registrations for May 30, the Festival Day of Direct Media Academy, you can do so here.

Autor

  • Ekrem Dupanović
    Ekrem Dupanović
    EKREM DUPANOVIĆ, founder of Media Marketing portal, author of the Creative Portfolio He started working in the advertising and PR industry 54 years ago (in 1970). For the first 15 years, he worked in the economic and advertising program of Radio Sarajevo (1970-1985), after which he joined the marketing agency OSSA, where he led the sports marketing team for five years. In 1990, he was appointed director of the Yugoslav-Swiss marketing agency IMS/STUDIO 6 Yugoslavia, established through a joint venture by OSSA and IMS/STUDIO 6 Lausanne. Shortly after its founding, he signed a contract with the Yugoslav Prime Minister Ante Marković, making IMS/STUDIO 6 Yugoslavia the first official agency of a Yugoslav government. He worked on sponsorship projects for major international events, such as the Winter Olympic Games Sarajevo 1984, the World Cup Ski Finals Sarajevo 1987 (marketing director), the European Athletics Championships "Split 1990" (marketing director), the World Ski Flying Championships "Planica 1994," and others. He managed the sponsorship of Monica Seles from her early days to becoming the world’s number one female tennis player. He is the author of the Woman.Comm Club project, which is successfully expanding in all countries of the Adriatic region.
Tags: Direct Media AcademyDMAEducationFeaturedIzdvojenoSerbia
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