Drugi jezik na kojem je dostupan ovaj članak: Bosnian
By: Asja Dupanović
Đorđe Mojsilović is a graphic designer in Belgrade’s Represent Communications. He devotes most of his time to improving his animation skills. He sees animation as an ideal storytelling format and an opportunity to put visual elements into a potent creative format. What encourages him the most is the opportunity to work with brave clients on creative projects. He values and practices the art of graffiti, he appreciates video games and believes they have become a completely independent and exciting art form combining technology and creative disciplines in a unique way. Among his passions are also sports and gastronomy. He creates music and through it expresses diverse and wide-ranging cultures and artistic influences.
You already guessed it, he wants to travel the world as a freelancer and work on motion graphics.
MM: What attracted you to become a designer in an advertising agency? Research shows that young people today avoid working in advertising. They see it as aggressive and misleading.
Đorđe Mojsilović: At that time I was finishing my studies and I needed a job. My priority was to acquire those necessary 2-3 years of experience, which you need to even apply somewhere as a designer. The job is demanding, but I believe it is possible to fight for your ideas, and eventually bring upon some change. You need to have patience, a good team of people around you and you need to love what you do – because you will often have to invest a big chunk of your time for good ideas when the agency deadlines are too short. You also need to have the willingness to take risks sometimes, and go against the statistics, because statistics and corporate constraints can stifle good ideas. Although sometimes this comes down to tilting at windmills, when you successfully bring an idea to fruition the results can be quite satisfying. The task is for clients to understand that it is time for them to relax a bit and allow creatives to be creative. So it ultimately all depends of you.
MM: Animation is your great passion. What is it that it fulfils in you? What does it enable you when it comes to creative expression?
Đorđe Mojsilović: Animation encompasses everything and possibilities are unlimited. Since I had been creating music for a long time, it was easy for me to make a parallel between music and animation.
And that is the only thing that allows me to come to that same kind of creative euphoria when I work. The foundations of both of them are time, rhythm and storytelling through a range of media and styles available to us today. But without a good design / illustration, there is no good animation.
MM: Where did you acquire the knowledge in graphic design and animation?
Đorđe Mojsilović: I am self-taught to a large extent. I’ve learned the most from watching tutorials online. University professors whom I would single out are Dorijan Kolundžija and Borut Vild.
MM: Who is your role model among the established designers in Serbia, region or the world, and do you even have someone whom you particularly admire and from whom you’ve learned a lot?
Đorđe Mojsilović: I don’t follow the local scene so much, although I have seen a lot of quality work, but it somehow seems that they aren’t usually in the foreground. Slavimir Stojanović has a cool minimalist approach, Mirko Ilić, Sergej Tucakov, Bratislav Milenković, Metaklinika, Sholim are some of those who first pop to mind. As for people from abroad – I don’t know where to start. There are simply too many creative people who do great things.
MM: The whole world is in a state of crisis. People say that creative ideas can help solve a range of problems. What is your opinion on that?
Đorđe Mojsilović: I believe that is absolutely correct. I think Einstein has best proved the importance of creativity in problem solving. Everything starts from the idea. The more ecologically and socially useful ideas and projects the better, but not just on paper.
For example, Bill Gates is now investing in a new kind of toilets. These are real tiny factories that are able to filter out human faeces into clean water, creating additional energy in the process. This means they get pure water and usable energy from faeces. If that’s not creative I don’t know what is. But it will be necessary to package this nicely. Science and art have always been interconnected and mutually dependent. Design will probably have an important role in implementation of new ideas and shaping of our future
MM: What should the young leaders learn and adopt from their senior colleagues?
Đorđe Mojsilović: Not to take themselves too seriously, to relax and enjoy their work.
MM: And what should they definitely discard from that legacy?
Đorđe Mojsilović: You should strive for smart advertising. Which means non-invasive advertising and subtle messages. No one wants someone to get in their face and scream into their ear, which is the feeling you get from many ads that are currently circulating. It is time to overcome this stage.
MM: Is advertising a good career choice for young people?
Đorđe Mojsilović: If they can find something better, then they should. If not, the door is open to all hard working, responsible people with good ideas and a zest to fight for them. And animators are in especially high demand.
MM: How do you see the future of advertising?
Đorđe Mojsilović: I expect the digital and analogue to get completely mixed. At one point we will probably move from smartphones to smart glasses or contact lenses. And we will enter the era of augmented reality, where we will be able to physically interact with all those digital ads and pop-ups placed all over the real life. We will have a direct link with a virtual dimension which will be interwoven with reality and there we will be bombarded with ads, just as we are bombarded now on social media and internet. Keiichi Matsuda illustrated this perfectly in his Hyper Reality.
MM: And where do you see yourself in the future?
Đorđe Mojsilović: I would like to travel the world as a freelancer and do motion graphics.
MM: How much free time do you have, and how do you enjoy spending it?
Đorđe Mojsilović: As much physical activity and nature as possible. It’s the mandatory counter measure when you work in the city centre.
