Krenuli smo na (marketinško) putovanje po regiji! Stručni žiriji BalCannesa, regionalnoga natjecanja kreativnosti nagradili su one koji su se istaknuli svojim kreativnim postignućima i dodijelili im status finalista!
A tko je stigao do finala? Od 1. 2. 2024. na Facebooku BalCannesa od ponedjeljka do petka svakoga dana otkrivaju se po dva projekta finalista – i tako sve do kraja veljače! Život nam se dobrim dijelom preselio u online formate, stoga je i revija projekata BalCannesa ove godine na društvenim mrežama – sve do druženja na Danima komunikacija. Napominjemo, finalisti će biti objavljivani abecednim poretkom po nazivu projekta, stoga ne propustite svakodnevne novosti.
NAZIV PROJEKTA: It's Time for Your Time | PRIJAVITELJ: Studio Tumpić/Prenc | KLIJENT: Franc Arman | STRATEŠKI PARTNER: Delta Reality, Botonega, Etikgraf, Abeceda komunikacije | DRŽAVA: Hrvatska| KATEGORIJA: Alkoholna pića
OPIS PROJEKTA:
Although it is known that red wines age better with time, many open their bottles too soon due to impatience and inexperience. We created a project that encourages the owner to slow down today's fast-paced lifestyle, at least when engaging with the product. The bottle is locked in a box, with a QR code leading to an app that delivers 28 messages over time, educating the user on winemaking. When both the wine and its owner are ready, it sends the code which opens the box. Following the event launch, 21 media, including 6 tier 1 media, published announcements. The media exposure increased brand awareness and the sale grew 31% over the year. The design also fulfilled an educational purpose: the consumers learn more about oenology. Upon opening the box, they discover the statement “It's time for your time” and understand they’ve been given something truly valuable – time.
NAZIV PROJEKTA: Kad sjedne prva plaća | PRIJAVITELJ: Bruketa&Žinić&Grey | KLIJENT: Heineken Hrvatska | STRATEŠKI PARTNER: Bunker | DRŽAVA: Hrvatska| KATEGORIJA: Alkoholna pića
OPIS PROJEKTA:
Karlovačko beer needed a new brand equity campaign within their existing communication platform “Among Loved Ones” (Među svojima). The task was to strengthen the emotional connection with the target audience through a humorous, positive, and locally relevant story about spending time with friends and family, where the brand has a strong presence. Additionally, the intention was to showcase the inclusivity of the platform, emphasizing that everyone who comes to Karlovačko is always welcome.
The main character of the story, with whom many can relate, received his paycheck, and when you have a paycheck, friends are never in short supply.
Čestitke finalistima, a samo najbolji među njima zaslužit će nagrade BalCannesa i bit će proglašeni na svečanoj dodjeli nagrada na novom izdanju Dana komunikacija, koji će se održati od 11. do 14. travnja 2024. Vidimo se u Rovinju!
