By: Sara Morić, Junior Community Manager, DIALOG komunikacije
Facebook Live is a live-streaming service that recently debuted in the Facebook community, and first to utilize it were the media. Its advantage over Meerkat or Periscope is primarily in reach: Facebook has 1.6 billion users who can access your live stream. You can broadcast on the page, in a group or on personal profile. In April, the live stream of a day in the life of Buzzfeed’s editors of social media attracted around 100k views.
Furthermore, in contrast to Periscope, broadcast is available for re-watching, although it can also be deleted. The advantage of Facebook Live service is also the possibility of involving the viewers in live streaming, so they can comment on it.
How can it be used by brands or organizations?
Facebook Live can be used in crises, as customer support, for broadcast of events and telling a brand’s story.
Ten concrete uses are:
- Presentations: boast with your products or services. You can do it with trial runs, cooking demonstrations, home visits or auctions.
- Concerts: you can share content from cultural or music events and reach the potential audience as large as the internet itself. High school performances, red carpet events and rock concerts will never be the same again.
- News and novelties: this is yet another weapon in the arsenal of bloggers and journalists. Video of some presentation can be shared immediately.
- Interviews: video stream will certainly catch some politician saying something they shouldn’t in every elections to come. Facebook Live is a powerful tool in live interviews and discussions.
- Conferences: open your event to the audience outside the conference hall, and engage people much more than by using only hashtags.
- Events: you have your own video crew that can share news from your community.
- Behind the scenes: broadcasting live will probably launch some new genre of behind the scenes reporting, enabling organizations to share the background stories.
- Listening and engagement: social engagement was never so pronounced as it is now, but a social video stream would enable organizations to spark real conversation.
- Customer service: it’s just a matter of time before someone will stream the noise from a customer service using video streaming app, and this force the brand to reply on the same platform.
- Personal videos: we all have a story to tell. Brave celebrities, athletes, politicians and businessmen can use this platform to tell their own stories.
